Quattro Wireless' presentation to Digiday: Apps with helpful tips for brands, advertisers and developers

1. The WOW of Mobile App Advertising

2. WHY? HOW? WHAT?

3. WHY?

4. Consumer Profile: Weekly Mobile App Users If I could make a purchase with a single click on my mobile, I would use it in the store and at home I frequently will search for more information about a product with my mobile Advertising keeps me up-to-date on products I would like to have 63% agree 53% agree 49% have requested more information about a product with their mobile Source: Insight Express, Digital Consumer Portrait, 2009

5. Many Opportunities to Reach and Engage More than1 Billion global ad requests in Q2 (lots of opportunity to deliver a message!) 8.5x the click rate vs. online advertising (and app users are influencers, so each message and click has even more impact per dollar)

6. 22 Million Weekly Mobile Web Users Remember, App users are also mobile web users! I get more of my news from my mobile phone now than any other source I use my mobile phone more than I use a computer to browse the Internet The mobile Internet is my preferred way to receive information Sources: comScore; Insight Express, July 2009 Mobile Phone Users

7. Mobile Drives More Purchase Intent than Online BRAND METRICS Mobile versus Online Source: Insight Express Note: Delta calculations based on overall exposed percentages (minus control)Respondents: Mobile N = 47,658, Online N = 513,973

8. Why Such High Impact? Users spend significant time in their favorite apps = More opportunity to see your message Many applications capture location data (with user consent) = Enhanced targeting for close-to-purchase impact 100% share of voice = no competition for attention

9. HOW?

10. Sight, Sound, Motion! Leverage Video assets from TV or online to Increase Engagement Expandable Ads can Slide, Fade or Flip Photo Gallery to Highlight Product Features Example from mobile web, can run in-app as well

11. Custom Integration with Persistent Branding (WHERETM)

12. 100% Share of Voice with Custom Rich Media Integration (WHERETM) Launch App Close Click to site Interstitial

13. From Ad View to Booking Room a Few Clicks Banner Click 2 Click 3 Click 1

14. WHAT?

15. The Three-Step App Advertising Success Plan 1 Define your mobile objectives 2 Create your media plan 3 Measure and optimize

16. Define Objectives Integrate mobile into your plan Leverage mobile-specific behavior and device capabilities

17. Create Your Media Plan The Right Apps: based on insights about your audience and clearly defined mobile app objectives The Right Opportunities: create custom programs on desirable apps to effectively impact consumers The Right Creative: from banners to full screen experiences and dynamic creative to ensure deeper engagement The Right Destination: be sure to include a mobile optimized landing page to create a seamless consumer experience

18. Measure and Optimize Continually optimize to increase campaign impact If you’re promoting your own app, use conversion tracking from your direct-to-download ads At conclusion, request fully transparent reporting on your media buy to continuously improve campaign results on mobile and across channels

19. Print out this handy cheat sheet….