B2B marketers are embracing marketing automation solutions. Spending on these solutions is set to increase 50% this year alone. If you’re one of the many marketers pushing off on your brand new shiny 'marketing automation bike,' we don’t want you to get hurt…so we have some advice. For more information read the full blog post here http://bit.ly/LEMd7r

1. SIX MARKETING
AUTOMATION
POTHOLES TO AVOID

2. “
It’s a magic moment
when you’re a kid, seeing
your first two-wheel bike.
So shiny, so perfect…
and then it dawns on you
that you have absolutely
no idea how to ride it,
and there might be
injuries. The marketing
equivalent of a new
bike is your marketing
automation platform.
Siriusdecisions

3. SIX MARKETING AUTOMATION
POTHOLES TO AVOID
Don’t automate processes
1
that are bad to begin with.
Don’t expect automated marketing
2
to happen automatically.
Don’t forget to build engaging,
3
valuable content to feed nurturing.
Don’t under-estimate the impact
4
dirty data can have on success.
Don’t buy marketing automation to
5
stay stuck in “batch & blast” mode.
Don’t focus on the technology
6
at the expense of the buyer.

4. SIX MARKETING AUTOMATION
POTHOLES TO AVOID
Don’t automate processes
1
that are bad to begin with.
Don’t expect automated marketing
2
to happen automatically.
Don’t forget to build engaging,
3
valuable content to feed nurturing.
Don’t under-estimate the impact
4
dirty data can have on success.
Don’t buy marketing automation to
5
stay stuck in “batch & blast” mode.
Don’t focus on the technology
6
at the expense of the buyer.

5. SIX MARKETING AUTOMATION
POTHOLES TO AVOID
Don’t automate processes
1
that are bad to begin with.
Don’t expect automated marketing
2
to happen automatically.
Don’t forget to build engaging,
3
valuable content to feed nurturing.
Don’t under-estimate the impact
4
dirty data can have on success.
Don’t buy marketing automation to
5
stay stuck in “batch & blast” mode.
Don’t focus on the technology
6
at the expense of the buyer.

6. SIX MARKETING AUTOMATION
POTHOLES TO AVOID
Don’t automate processes
1
that are bad to begin with.
Don’t expect automated marketing
2
to happen automatically.
Don’t forget to build engaging,
3
valuable content to feed nurturing.
Don’t under-estimate the impact
4
dirty data can have on success.
Don’t buy marketing automation to
5
stay stuck in “batch & blast” mode.
Don’t focus on the technology
6
at the expense of the buyer.

7. SIX MARKETING AUTOMATION
POTHOLES TO AVOID
Don’t automate processes
1
that are bad to begin with.
Don’t expect automated marketing
2
to happen automatically.
Don’t forget to build engaging,
3
valuable content to feed nurturing.
Don’t under-estimate the impact
4
dirty data can have on success.
Don’t buy marketing automation to
5
stay stuck in “batch & blast” mode.
Don’t focus on the technology
6
at the expense of the buyer.

8. SIX MARKETING AUTOMATION
POTHOLES TO AVOID
Don’t automate processes
1
that are bad to begin with.
Don’t expect automated marketing
2
to happen automatically.
Don’t forget to build engaging,
3
valuable content to feed nurturing.
Don’t under-estimate the impact
4
dirty data can have on success.
Don’t buy marketing automation to
5
stay stuck in “batch & blast” mode.
Don’t focus on the technology
6
at the expense of the buyer.

9. Richard Hill
VP & Practice Lead,
Marketing Automation
1440 King Street North
St. Jacobs, Ontario
N0B 2N0
Phone: 877.723.2999
Email: rhill@quarry.com