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A Case for Personalization - Frederick Herot - Marketing Innovation & Discovery Summit 2009

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QuantumDigital
QuantumDigital

Frederick Herot, VP Marketing of Realtor.com and Eric Cosway spoke on Personalization in direct marketing. More summit 2009 materials at TheDirectMarketingVoice.com; Follow for more twitter.com/quantumdigital

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THE CASE FOR PERSONALIZATION Frederick Herot
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Average Performing Ads Category: Average performing ads. In our testing, on average, these ads need approximately 1.8k impressions for a click and 53.2k impressions for a lead.
Above Average Performing Ads Category: Above average performing ads. In our testing, on average, these ads need approximately 2.2k impressions for a click and 38.0k impressions for a lead.
Exceptionally Well Performing Ads In Both CTR and Leads Category: These ads were consistently in the top 10 for CTR and Leads In our testing, on average, these ads need approximately 1.3k impressions for a click and 12.1k impressions for a lead.
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REALTOR® buzz… Trade shows and online media
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A Case for Personalization - Frederick Herot - Marketing Innovation & Discovery Summit 2009

  • 1. THE CASE FOR PERSONALIZATION Frederick Herot
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  • 21. Average Performing Ads Category: Average performing ads. In our testing, on average, these ads need approximately 1.8k impressions for a click and 53.2k impressions for a lead.
  • 22. Above Average Performing Ads Category: Above average performing ads. In our testing, on average, these ads need approximately 2.2k impressions for a click and 38.0k impressions for a lead.
  • 23. Exceptionally Well Performing Ads In Both CTR and Leads Category: These ads were consistently in the top 10 for CTR and Leads In our testing, on average, these ads need approximately 1.3k impressions for a click and 12.1k impressions for a lead.
  • 24.
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  • 27. REALTOR® buzz… Trade shows and online media
  • 28. Then… … and now Social Networks
  • 29.