Turning Qualitative Data into Decisions
See how Qualvu’s innovative video processing portal delivers higher ROI from all of your qualitative research. Video research delivers new levels of insight into consumers’ lives and attitudes, taking much of qualitative beyond the focus group and into people’s lives. But with benefits come challenges: How do you organize and mine that much information? Qualvu’s client portal is a powerful tool used to generate engaging and accurate reports infused with video highlights. However how about all of that focus group and IDI video collecting dust in a file cabinet, closet, or spare office? Can Qualvu be leveraged to digitize and store that video data – and most important, can you use Qualvu to search, organize and even report on NEW insights quickly, efficiently and effectively? Download our webinar to find out! It’s an important question because what our clients are realizing – now that they’ve waded into video-based research in earnest – is that collecting the customer’s truth is relatively easy. The challenge is what to do with tens of hours of rich video responses. Watch this webinar to see… How to cost-effectively turn video data into decision-driving insights that represent the voice and face of your customer How easy it is to take video data and make it searchable, to turn full responses into clipped gems of truth, and how easy it is to socialize the learning How you can get the most out of detailed video research, even if you haven’t used Qualvu to collect insights! Gain instant access to a webinar that will change the way you think about how to manage qualitative data.
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Turning Qualitative Data into Decisions
- 1. Turning qualitative datainto decisions Presented by John Williamson CEO & Founder, Qualvu Web: www.qualvu.com Twitter: @johnmwilliamson Watch the recorded session!
- 3. How we process hours of video intogems of truth
- 4. Webinar special feature: New way to think about qualitative feedbackWatch the recorded session!
- 5. Edit large text in background with the same title. DO NOT let it wrap Let’s talk data Does qualitative research generate data? Definition: Individual facts, statistics, or items of information Statistically conclusive? Typically no. If your qualitative research informs decisions, then it’s data. Unfortunately it’s generally unstructureddata. Watch the recorded session!
- 7. Collecting video insight is relatively easy. Turning that video data into crucial intelligence for decision making is where outsized value creation exists. Watch the recorded session!
- 8. The premise: what if…. … all your video qualitative data was…? Searchable Accessible Mineable Centralized Clippable Reportable Shareable Watch the recorded session!
- 9. Now it is Qualvu video processing portal
- 10. Key features & benefits Watch the recorded session!
- 12. By assignment
- 13. By group
- 16. Proprietary system for instant batch processing and crowd sourcing
- 17. Push button control for 24-hour, 36 and 72-hour turnaround
- 18. Enables keyword search, language analysis
- 20. Organize clips by theme
- 21. Embed video highlights into reports
- 22. Online reports or instantly convert to .wmv or .mov
- 23. Using interactive transcripts + video, parse full responses into key gems of insight
- 24. The kernels of truth that drive decisions based on Trusted DataWatch the recorded session!
- 25. digitizeyour own library of truth Access your qualitative data anywhere, any time Centralized, secure online storage
- 26. New way to think about qualitative data Watch the recorded session!
- 27. Edit large text in background with the same title. DO NOT let it wrap Let’s talk data (again) Does qualitative research generate data? Definition: Individual facts, statistics, or items of information Statistically conclusive? Typically no. What if you could turn unstructured video data into structured, quantifiable conclusions?
- 29. Hygiene / Mobile usage / Daily household activity / etc.
- 30. Capture activity via video – no questions, not stimuli, just do.
- 32. Durations
- 34. Key data points (codes) to drive your insights and decision making
- 37. Longitudinal observation with statistically relevant tracking durations
- 40. Leveraging Qualvu automated online video data processing
- 42. Quick peek: live demo Watch the recorded session!
- 44. Tweet any questions you have to… @qualvu
- 45. Start turning qualitative video into accurate decisions!THANK YOU! Watch the recorded session!
- 46. Watch the recorded session!
Hinweis der Redaktion
- Those are principles we believe in – we’re passionate about these B2C exchanges.But this is simply qualitative research – we tackle this because it’s what Qualvu does – it’s how we serve our very specific clients.The challenge I present today – is how can you harness the power of video to video exchanges in your business? To make money. To increase satisfaction and engagement. To enable more human connects.
- Vupoint, interactive, clipsClips – with bulletsVupointInteractive Trans