The document outlines five leadership competencies for building a customer-driven growth engine:
1. Honor and manage customers as assets by understanding growth and loss of customers.
2. Align the organization around customer experience delivery and innovation.
3. Build a customer listening path to seek input along the customer journey.
4. Enable proactive experience reliability and innovation to deliver consistent experiences.
5. Develop leadership, accountability, and a culture that embeds the five competencies.