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SCAN & WIN	

Customer Engagement Solution Overview
A platform to quickly	

create & deploy	

Mobile enabled Campaigns	


Confidential • Subject to change without notice © 2013 Qryptal
Campaigns on Qryptal

Confidential • Subject to change without notice © 2012 Qryptal Pte Ltd
After many successful mobile
campaigns we find that
consumers today are very mobile savvy
and eager to participate,	

!

but need a clear “incentive” and a
trustworthy environment.	


Confidential • Subject to change without notice © 2013 Qryptal Pte Ltd
We have applied our learning into a
new simple but powerful engagement
solution…

SCAN & WIN

Confidential • Subject to change without notice © 2013 Qryptal
Scan this with any
QR Code reader app on
your mobile.	

Need App ?	

On your mobile, visit
GoToQR.com/app

Confidential • Subject to change without notice © 2013 Qryptal
Typical Production Config

SCAN & WIN

• Encourage users to scan on
•
•
•

Scan the QR Code with any QR
code reader App on your mobile to
check if you won an instant prize!	

!

every visit	

but they get only ONE chance
everyday per outlet!	

One-time Mobile Verification
via SMS prevents misuse	

Profile fields: Name, Mobile &
E-mail


During production, the
codes will be Geo-locked to outlet
co-ordinates

Need App?	

Visit GoToQR.com/app on your mobile
Confidential • Subject to change without notice © 2013 Qryptal Pte Ltd
Flexible Random Rewards
• Random selection from multiple
•
•
•

rewards	

Can assign weights to make high
value rewards rarer	

You can change rewards and weights
at anytime by logging into your
Qryptal Account	

Redemption tracking is supported

Confidential • Subject to change without notice © 2013 Qryptal
Why ?
“The report also observed that increasingly brands were
transitioning from using coupons purely to drive retail footfall to
strategies designed to develop longer-term relationships with
consumers. It found that delivery and redemption data analytics
were now being used not merely to assess the progress of a
campaign but to gauge what offers could be tailored to which
individuals.”
Report: Strategies, Opportunities & Forecasts 2012-2017,	

Juniper Research
Confidential • Subject to change without notice © 2013 Qryptal
Why ?
• Your customers will like it (they would like it even more if you
•
•
•
•

offer creative rewards)	

Easy to setup & run	

You get to know who visits (Profile: Name, E-mail, Mobile #)	

Live account feed informs you of how frequently they visit &
which outlets	

Since you have database access (unlike FB), you can do precise
permission based marketing
Want to send a special new outlet coupon to
customers who visited in the last 90 days ?	

By “visit”, we are referring to a person who actually
visited your physical outlet and not someone from
Timbuktu visiting “virtually”
Confidential • Subject to change without notice © 2013 Qryptal
Admin Account Live Feed
Works on Tablets, Smartphones and computers: Auto-updating Feed

Locate Profile by Mobile

Filter by Location

Touch to Redeem
Thank You !
Demo & Discussion	


info@qryptal.com

Confidential • Subject to change without notice © 2013 Qryptal

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Customer Engagement Solution Overview

  • 1. ! SCAN & WIN Customer Engagement Solution Overview
  • 2. A platform to quickly create & deploy Mobile enabled Campaigns Confidential • Subject to change without notice © 2013 Qryptal
  • 3. Campaigns on Qryptal Confidential • Subject to change without notice © 2012 Qryptal Pte Ltd
  • 4. After many successful mobile campaigns we find that consumers today are very mobile savvy and eager to participate, ! but need a clear “incentive” and a trustworthy environment. Confidential • Subject to change without notice © 2013 Qryptal Pte Ltd
  • 5. We have applied our learning into a new simple but powerful engagement solution… SCAN & WIN Confidential • Subject to change without notice © 2013 Qryptal
  • 6. Scan this with any QR Code reader app on your mobile. Need App ? On your mobile, visit GoToQR.com/app Confidential • Subject to change without notice © 2013 Qryptal
  • 7. Typical Production Config SCAN & WIN • Encourage users to scan on • • • Scan the QR Code with any QR code reader App on your mobile to check if you won an instant prize! ! every visit but they get only ONE chance everyday per outlet! One-time Mobile Verification via SMS prevents misuse Profile fields: Name, Mobile & E-mail
 During production, the codes will be Geo-locked to outlet co-ordinates Need App? Visit GoToQR.com/app on your mobile Confidential • Subject to change without notice © 2013 Qryptal Pte Ltd
  • 8. Flexible Random Rewards • Random selection from multiple • • • rewards Can assign weights to make high value rewards rarer You can change rewards and weights at anytime by logging into your Qryptal Account Redemption tracking is supported Confidential • Subject to change without notice © 2013 Qryptal
  • 9. Why ? “The report also observed that increasingly brands were transitioning from using coupons purely to drive retail footfall to strategies designed to develop longer-term relationships with consumers. It found that delivery and redemption data analytics were now being used not merely to assess the progress of a campaign but to gauge what offers could be tailored to which individuals.” Report: Strategies, Opportunities & Forecasts 2012-2017, Juniper Research Confidential • Subject to change without notice © 2013 Qryptal
  • 10. Why ? • Your customers will like it (they would like it even more if you • • • • offer creative rewards) Easy to setup & run You get to know who visits (Profile: Name, E-mail, Mobile #) Live account feed informs you of how frequently they visit & which outlets Since you have database access (unlike FB), you can do precise permission based marketing Want to send a special new outlet coupon to customers who visited in the last 90 days ? By “visit”, we are referring to a person who actually visited your physical outlet and not someone from Timbuktu visiting “virtually” Confidential • Subject to change without notice © 2013 Qryptal
  • 11. Admin Account Live Feed Works on Tablets, Smartphones and computers: Auto-updating Feed Locate Profile by Mobile Filter by Location Touch to Redeem
  • 12. Thank You ! Demo & Discussion info@qryptal.com Confidential • Subject to change without notice © 2013 Qryptal