The right technology could set your firm apart in today’s increasingly complex world. Here is a SlideShare of our top five law firm technology trends to watch.
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Five law firm technology trends you can’t afford to ignore
1.
2. Why?
• Employees want to use their
own devices at work, but this
risks client confidentiality.
• Enforce some rules around
this. Make it a requirement
that all devices are password
protected and can be remote
wiped if lost.
Bring your own device
3. Why?
• This is a software or method that
takes complex tasks and
simplifies them into a streamlined
process.
• The goal is to make operations
less complicated and more
efficient, saving time and money.
• Marketing automation and
proposal management solutions
are BPA’s worth investing in.
Business Process Automation
4. Why?
• Security is outsourced, placing
information governance practices
under much greater scrutiny.
• Law firms are responding to this
as a differentiator when competing
for business.
• Legal vendors need to abide by
“privacy by design” principles.
• Data security laws are evolving
and constantly changing, fast.
S ecurity
5. Why?
• LinkedIn and Twitter are popular
and powerful social platforms for
lawyers.
• Create relevant content before
sharing it via social media.
• Over time, you will build a
reputation as a thought leader.
S ocial Media
6. Why?
• Keep an eye on your employees’ social
media accounts. How do they (and the firm
they represent) look to prospective clients?
• It’s called social selling and it’s a powerful
approach.
• Make sure you have a social media policy in
place to assure that your employees know
what’s expected of them.
Everyone is a Marketer
7. The right technology could set your firm apart in today’s
increasingly complex world.
Technology is changing the way customers interact with law
firms, but traditional approaches are still relevant.Those who
can perfect the art of blending old and new will see the biggest
rewards.
Download your copy of the Essential Guide to Law Firm
Marketing to find out more.
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