This document outlines a marketing campaign for a brand targeting young people aged 15-35. It proposes positioning the brand as "Not Fancy" through modest design, user-friendly features, and durability. Key tactics include using social media, Google Adwords, mobile apps and ads. The goals are to increase followers, clicks, app downloads and ROI to boost brand awareness, influence and sales among students and young adults.

1. Qi(Yoyo) Wu
Your Logo

2. Target Audience
✓ Young generation from age 15 to 35
Compete with “Fancy” Apple

3. Big Idea
”Not Fancy”:
• Modest Appearance
• User-Friendly System
• Economic, Professional and Durable

4. Tools & Tactics
Social Media Internet Marketing Mobile Strategy
• Facebook • Google • Two Apps
• Twitter Adwords • Mobile Ads
• Pinterest

5. KPI:
Key Performance Indicator
• Number of Followers on Social
Media
• Clicks on Google Adwords
• Mobile App Downloads
• ROI

6. Social Media
Facebook
1 Performance of Dell Goal:
• Increase the number of
Twitter followers on social
New updates in the media
2
electrics industry • Create brand awareness
• Increase the influence of
Pinterest
the brand in the industry
3 Photos about Dell’s
products

7. Internet Marketing
Google Adwords
Goal:
• Attract students,
Holidays young adults
& • More clicks on
Seasons Google Adwords

8. Mobile Strategy
Apps • Official Dell App
• App-version Industry
Newspaper
• Games
Mobile • News Apps
Ads • Customizatio
n

9. Budget

10. SUMMARY
“Not Fancy”
Campaign
Practical &
Professional
Brand Image
Increase
Brand ROI & Sales
Awareness.