Increasing Website Traffic to raise online presence and increase internet leads. This presentation gives an overview in how to increase website visitors by having a strategy and using digital marketing techniques - Google Analytics, Google Ads, Google Places, SEO, Social Media and Email Marketing. Presented by Chris Wood, Q Social Media at the Exeter Business Network.
2. ⢠Digital Marketing &
Social Media Specialist
⢠Provides training to businesses on how to use
social media & other digital marketing activities
⢠Showing how to engage & promote online to
customer base
Intro to Chris Wood
@qChrisWood
3. Intro â Seminar Goals
To show how to Increase Website traffic
to Raise Online Presence & Increase
Internet Leads for your business
To Answer Your Queries
Whoâs already working on increasing traffic? How? / Thinking about it?
5. ď Increases chances of success
ď Not guaranteed
ď Provides Purpose & Direction
ď Brainstorm, Document & Share with those
involved
ď Produce Implementation Plan â build up over
time â mid-long term game!
Strategy
6. 1. Know your Keywords
â Google Keyword Planner helps
2. Apply Inbound Marketing Techniques
â Draw people into your business
â People tend to research first â so you need to
be part of this process
3. Identify how going to drive traffic to your site
3 Key Considerations
7. Plus Know How Google Works
Focuses
on
Quality
of
Content &
Links
Content
Focused
Links
Focused
Focused on understanding the meaning behind the search term
- what, why, when, how, where
8. Track Your Website Traffic
ď Tracks Website Visitor Traffic
ď Gain Competitive Edge
ď Econsultancy reported
only 20% of ecommerce
business using it
properly!!
ď Enhances Google Presence
ď Tracks presence within
Google
ď Syncs with Analytics â many
businesses havenât configured
this â missing vital info!
10. ⢠Direct & Indirect Impact of Social Media
⢠Social Referral visits often correlate to Overall
Visits â trigger impact on Google & Direct visits
Social Media Impact
12. ď Pay Per Click Advertising for Page One Presence
ď Check for key search terms as to whether page one
ď Identify where not page one and run Google Ad
campaigns (may choose to anyway even when pg 1)
ď Optimised campaigns can save over 50% in Ad
spend!
Google Adwords
13. Donât just go with defaults â customise
⢠Location
⢠Networks â Search Only
⢠Devices â Computers / Mobiles / Tablets
⢠Manual Bidding â set per click budget and daily
budget
⢠Scheduling â maximise when showing ads to when your
customer base is most likely looking for your
venue/service/products
⢠Phrase and or Exact Matching â not broad
⢠Add Negative Keywords
Advertising Settings
14. Finding Keywords & Negative Keywords
⢠In this example shows 800
variations
⢠Several keywords wouldnât
want the Ad showing e.g.
âdiploma in digital marketingâ
Use Google Keyword
Planner
15. ď Ideal for venues or service location based
businesses
ď Free Listing on Google Maps
ď Page One Presence (potentially)
ď Google often prioritises location based
searches over all other results
ď Including over advertising
17. 1. Business Contact Details & Website
2. Business Description â Mention Keywords
3. List in up to 5 categories
4. Photos
Customise Listing
18. ď Making your website more visible in the eyes
of Google
1. Content is King â website + blogs
2. Keywords â Title, Page Title, Headings, Content
3. Meta Data â Title, Keywords & Description
⢠Often accessible in Content Management Systems
4. Pictures â add to properties description of photo
⢠Google canât always see pics, can read photo descriptions (use keywords)
5. Video Content â Google owns YouTube
⢠2nd largest search engine
6. Build Links â links from other sites
7. Submit site to Google Webmaster
SEO â Search Engine Optimisation
19. Social Media
- Social Signals
- Highly values hits from social media
- Business 2 Consumer use Facebook and or Twitter
- Business 2 Business use LinkedIn and or Twitter
20. ⢠Over half population using social media
⢠Primarily - 34m
⢠Twitter /LinkedIn â 10m
⢠91% of 16-24 age group are active users of social
media, with 18% of over-65s socialising online
⢠For 16-24 age group - as they go in to the workplace
the use of social media will only increase
UK Stats
21. Owned by
ď 3rd Most Popular Website
ď 2nd largest search engine â even though just videos only
ď YouTube accounts for 70% of all visits to online video
sites
ď UK users spend 240 million hrs every month
watching video across all online video sites â next
are BBC, ITV etc
ď Key SEO Technique â embed YouTube videos on website
YouTube
23. ⢠Keep in touch with customers & prospects
⢠Drive hits to website, blogs, articles etc
⢠Sync with social media â share online
⢠+ gain new followers
E-Mail Marketing â Monthly Newsletter
24. Recommendations
1. Strategy & Implementation
Plan
2. Track Website Visitor Traffic
â Google Analytics &
Webmaster
3. Paid For Page One Presence
â Google Adwords
4. Location Listings On Google
Maps via Google Places
5. Optimise Website In Eyes of
Google - SEO
6. Pro-actively Use Social
Media
7. Blog â promote yourself as
industry expert â draw
people in
8. Run regular e-newsletter â
complement it with social
media
25. ROI
⢠New Opportunities
⢠Opens Doors
⢠Collaborations
⢠Research / Keeping Up To
Date
⢠Building Brand
ď Promote As Expert â
Builds Trust
⢠Cost Savings
ď Recruitment
ď Traditional
Marketing reduction
spend
⢠New Leads / Sales
⢠Upsell / Cross Sell
26. ď Time & Effort â at least 1 to 2hrs a week
ď Not likely to be a quick win â need to go
for mid-long term benefit
ď Requires perserverance / Several marketing
channels
ď Lack of how to knowledge
ď Takes time to learn
All Sounds Great â What Are the Drawbacks?
27. ď Onsite Training & Implementation
ď Plus Strategy / Audit options
ď Training Courses
ď Outsource â Have It Managed
Contact Details:
⢠Chris@qsocialmedia.co.uk
⢠@qchriswood
⢠www.linkedin/in/qchriswood
Hereâs Where We Come In