Top 10 Excuses for Not Marketing
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This document lists the top 10 excuses for not marketing and rebuts each one. It argues that common excuses like "our market is different" or "we don't have time" are actually lame reasons to avoid marketing. The document asserts that marketing is necessary to generate sales and prospects, and that by not marketing, businesses are missing opportunities to reach customers and grow their business.
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Top 10 Excuses for Not Marketing
- 1. Top 10 Excuses For Not Marketing And by “top”, we mean LAME
- 3. Our market is different, marketing doesn’t work here 10
- 4. Our market is different, marketing doesn’t work here 10 Um, no it’s not and yes it does
- 5. Our prospects don’t use social media 9
- 6. Our prospects don’t use social media 9 Wouldn’t you have to show up to know?
- 7. This is a relationship business- nobody looks for a broker online 8
- 8. This is a relationship business- nobody looks for a broker online 8 But, they definitely search for help they aren’t currently getting
- 10. I’m just not creative enough 7
- 11. I’m just not creative enough 7 That is one creatively lame excuse
- 12. What if a prospect doesn’t like what I say and it turns them away? 6
- 13. What if a prospect doesn’t like what I say and it turns them away? 6 What if you didn’t share and they became a (misaligned) client?
- 14. We’ve tried marketing 3 different times for a month each - nothing 5
- 15. We’ve tried marketing 3 different times for a month each - nothing 5 If you’re tired of starting over, stop giving up
- 16. We don’t want our competitors to know our “secret sauce” (sshh, it’s our service) 4
- 17. We don’t want our competitors to know our “secret sauce” 4 There are no secrets. Besides, the more you give, the more you get
- 18. I just don’t have enough time 3
- 19. I just don’t have enough time 3 Of course you do!! You’re just choosing to spend it elsewhere
- 20. My sales suck, profit margin is down, pipeline is empty – I just can’t afford it 2
- 21. My sales suck, profit margin is down, pipeline is empty – I just can’t afford it Let’s read that again
- 22. My sales suck, profit margin is down, pipeline is empty – I just can’t afford it 2 You can’t afford NOT to!! Marketing = 1st step of sales process
- 23. Prospects will NEVER contact a seller 1
- 24. Prospects will NEVER contact a seller 1 How many of you contacted us because of our content?
Hinweis der Redaktion
- From the famed philosopher Arnold Schwarzenegger
- We hear excuses all the time about every part of marketing sales. Too far north/south, east/west. Town is too small/big. Prospects are too dumb/smart. Buyers are buyers with the same patterns. Stop projecting what you will make work on your prospects/clients
- LinkedIn SSI is in the teens. HR is a very active community.
- Information and insight is what matters
- Marketing isn’t only about who you do attract, it’s about who you filter out
- You wouldn’t stop servicing client just because you didn’t move the retention needle. We threw content in a “black hole” for what seemed like forever. Now you have the advantage of using technology to at least know when it is being consumed But, a little bit of time done consistently continues to build. Also, as you build an online content presence, that is part of your sales team working 24.7/365
- Most aren’t simply looking for ideas, they are looking for someone to help execute those ideas. They are also looking for someone they believe will continue to bring ideas/tools
- Would you ever choose to not show up for a prospect meeting? If you can honestly look at your daily calendar and tell me that you aren’t spending 15 minutes or a half hour doing something that wouldn’t be better spent on marketing, I’ll give you a pass. I don’t expect to be handing out many passes.
- This is where it starts and is what makes everything easier Buyers are 60% - 90% of the way to a buying decision before meeting a salesperson If you want to influence a majority of the buying decision, you have to commit to marketin