By putting together an comprehensive social media program plan, you can reap the benefits of time savings, improved effectiveness, improved engagement, and tighten your social media efforts. Follow these five simple steps to unlock the power (and potential) of social media.
2. Hi,I’mKim.
New to Pyramid.
Recently worked at Spring Creek Group, one of
the nation’s first social media focused agencies.
Prior to that worked in development
communications for KEXP.
Excited to be helping Pyramid give voice to good
causes.
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4. Review & Listen Make a Plan Add Value Start Sharing Measure
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5. Review & Listen Make a Plan Add Value Start Sharing Measure
§ Audit your current presence
§ Understand how people are talking about your organization
§ Understand what your audience cares about
§ Listen to the good AND the bad
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9. Review & Listen Make a Plan Add Value Start Sharing Measure
§ Define your brand and tone and voice
§ Be clear about the value you provide your audience
§ Evaluate your assets and storytelling content
§ Build an editorial calendar
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11. Review & Listen Make a Plan Add Value Start Sharing Measure
§ Create audience outreach plan
§ Prepare engagement and escalation plan
§ Partner outreach recommendations
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13. Review & Listen Make a Plan Add Value Start Sharing Measure
§ Monitoring tool selection
§ Reporting cadence and metrics
§ Insight and evaluation
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20. THANKYOU
Find us on Twitter, Facebook, and LinkedIn.
Facebook.com/PyramidCommunications
LinkedIn.com/company/pyramid-communications
You can find me @kimervin.
kervin@pyramidcommunications.com
#PYRWebinar |@PyramidComms