2. Communication:-
Communication is derived from Latin word i.e. Communicate which means to share or
exchange information news, views etc.
According to Newman and Summer:- “Communication is an exchange of facts, ideas, opinions
or emotions by two or more persons.”
Characteristics of Communication:-
Communication is a Continuous Process.
Communication is a Two way Process.
Communication is a Universal Process.
Communication is a Managerial Function.
3. Types Of Communication
One Way and Two Way
Communication
Formal And Informal CommunicationVerbal and Non-Verbal Communication
Interpersonal and Intrapersonal
Communication
Internal and External Communication
5. One Way Communication
One Way Communication:-
In one way Communication , information is transferred in one direction only, from the sender to the
receiver. There isn’t any opportunity for the receiver to give feedback to the sender.
Example:- Bob is going out of town on a weekend business trip this morning. He wants his secretary to
secretary to order lunch for the executive meeting next week. As bob heads out the door, he jots down
a note for his secretary and leaves it on her desk.
The model of one way communication looks like this:-
Sender (Bob) ---------- Message ( Order lunch ) ----------- Receiver (Secretary)
6. Two Way Communication
Two Way Communication:-
Two Way Communication is when one person is the sender and they transmit a message to another
person, who is the receiver. When the receiver gets the message, they send back a response,
acknowledging the message was received.
Message
Response
Sender Receiver
8. Verbal Communication
Verbal Communication:-
The term ‘verbal’ means anything relating to ‘word’. Thus, verbal or oral communication is the form of
communication in which message is transmitted in spoken words. In the process of verbal
communication, the sender and receiver exchange their messages either through face to face
communication or through some mechanical device.
Example:- Personal Talks, Telephonic talks, Interviews, Seminars, Public Speeches etc.
9. Non - Verbal Communication
Non - Verbal Communication:-
The term ‘Non-verbal’ means ‘without words’. Thus, non-verbal is the form of communication in which
in which no words are used. The person who wants to communicate some messages to another, uses
his expressions (Body Language). The other persons (receiver) as to what the first person is trying to
communicate.
Example:- Some Signals such as telephone rings, pictographs etc.
Uses of body language such as raising eyebrows, pointing finger, raising hands etc.
10. Verbal Communication Non-Verbal Communication
Saving Time Reliability
Saving Money Economic
Personal Touch Quickness
Advantages of Verbal and Non-Verbal Communication
Verbal Communication Non-Verbal Communication
Presence of both parties Lack of Secrecy
Not suitable for lengthy Messages Lack of Proof
Not suitable for Policy Matters Possibilities of Mis-Understanding
Disadvantages of Verbal And Non-Verbal Communication
12. Formal Communication
Formal Communication:-
Formal Communication includes all forms of formal exchanges of information. Business
Communication and Corporates communication are some of the formal communication methods. It is
associated with the particular positions of the communicator and the recipient in the structure.
Example:- Formal Communications are mostly of the written type such as company manuals, annual
annual report are designed to meet the specific needs of the organization.
13. Informal Communication ( Grapevine)
Informal Communication:-
It is a form of casual conversation or exchange of communication. This type of communication
happens outside of the business or corporate community or between freely understanding parties. This
kind of communication does not require a certain topic. It is just normal conversation between known
people. Informal communication is based on the informal relationships that grow up in an
organization and is commonly referred to as “ the grapevine”
Example:- It may conveyed by a nod, a glance, a gesture, a smile, and even silence
14. Formal Informal
Promotes Groups Creates a social bond
Assignment of Jobs and Roles Fills in a gap
Avoid Overlapping Helps keep people honest
Advantages of Formal and Informal Communication
Formal Informal
Job Dissatisfaction Give credence to a rumor
Suppress Social Needs Spread Gossip
Operational Delays Lives can get destroyed
Disadvantages of Formal and Informal Communication
16. Interpersonal Communication
Interpersonal Communication:-
Interpersonal communication is that kind of communication which takes place within or among more
than two people with use of different mediums of communication. With betterment and advancement
of the communication mediums, it has brought the community more closely and as a family.
Interpersonal communication in the workplace also involves this interaction in varying relational
situations.
Example:- This communication basically used between Co-workers, between superior and
subordinates.
17. Intrapersonal Communication
Intrapersonal Communication:-
Intrapersonal communication takes place within one person. It is meant to reflect oneself to clarify
something. It determines how he sees himself and which to oriented to others. It is also known as self-
awareness.
Example:- Chatting with himself, convincing
18. Basis Intrapersonal Communication Interpersonal Communication
Meaning Intrapersonal Communication occurs
when a person communicates with
himself or herself.
Interpersonal Communication is the
exchange of information, ideas, opinions
etc. between two persons.
Nature It happens in the form of sense, thinking,
perception within oneself.
It happens in the form of exchanging and
sharing of information between two
persons.
Media It does not require any media or channel. Must use verbal or non-verbal media or
channel.
Information Flow Information does not go beyond person’s
mind.
Information goes from one's mind to
another mind.
Visibility It is Invisible It is visible in nature
Difference between Interpersonal & Intrapersonal Communication
20. Internal Communication
Internal Communication:-
Communication within an organization is known as Internal Communication, which is usually formal.
Internal communication helps in achieving an organization’s goals by informing the members of the
general and specific objectives of the organization either at the macro or at the micro level.
Example:- Letters, reports, Instructions etc. methods of transmitting information.
21. External Communication
External Communication:-
All official, technical or professional communication with people outside the organizations is known as
external communication. To expand the boundaries of business, a good relationship with other
external organization is a must. This requires a sound communication strategy.
Example:- Refers to interaction with shareholders, regulators, vendors, service companies etc.
22. Basis Internal Communication External Communication
Purpose Main purpose is to exchange information of
various departments and division of the
organization.
It is done mainly for maintaining
relationship with external parties.
Frequency It occurs frequently in performing
organizational activities.
It occurs less frequently than internal
communication.
Distance No significant distance between sender and
receiver.
Significant distance exists between sender
and receiver.
Coverage Its coverage is limited within the
organizations.
Its coverage is broad with external bodies.
Difference between Internal and External Communication