2. EXECUTIVE PRESENCE
Having an effective “executive presence” is a determining factor in the ability to grow
your career and influence others. Presence is an increasingly big part of what it means to
be a leader, in the boardroom, at the dinner table or on LinkedIn. Executive Presence is
not about performance, it is more a measure of communication and image; whether you
signal to others that you have what it takes.
Executive Presence does not mean transforming your fundamental personality. It is
about adopting specific practices that fit in with the personality you already have – i.e.
tapping our personal resources to achieve a “presence” that helps reflect confidence,
poise, character, competence and authenticity.
The ABCDE of ACE Executive Presence program consists of unique combinations of 5
dimensions – when combined, send all the right signals. Leaders know they must
embody executive presence to get ahead, influence others, and drive results. :
1. Appearance
2. Body-language
3. Communication
4. Digital Footprint
5. Etiquette
3. TOOLS TO ENHANCE EXECUTIVE
PRESENCE
Unfold: Most brands & marketers are just tense when it comes to making their online presence.
Unfold is a toolkit for storytellers. Create alluring and attractive stories from minimal and elegant
templates. Available now for iOS and Android.
Mojo: Mojo editing apps for journalists. As portable news-casting turns into an important piece
of newsroom yield, journalists and editors alike need the capacity to make and alter recordings in
a video and transfer them online from cell phones
StoryArt: StoryArt can help you easily create a beautiful story by remixing your own photos,
which will make your story unique & popular by using the various template.
Clips: Clips is a mobile video editing software app officially created by Apple Inc. The free app
lets you create a funny video to share with your community. It is an iOS app for making and
sharing fun videos with text, effects, graphics and more.
4. Canva: Canva is a graphic design website with drag and drops features & layout to design
impressive images, ppt, poster, infographics, logos, business cards. It's used by non-designer as
well as professionals. You can create your own impressive social media post & business catalog
using this tool.
Buffer’s Stories Creator: An online tool to great productivity, more transparency & happier work
culture. It helps the marketer to create thumb-stopping content for Facebook & Instagram stories.
It also helps make your work scheduling according to the most engaging timing.
Later: Another App or website to save your time by scheduling social media like facebook,
Instagram posts. It works as a studio to handle multiple platforms & account at a time. One of the
best schedule video, reposting, analytics & uploading tools.
Instasize: An online tool to create videos on mobile with instasize filters and editing tools.
InstaSize for fast, impactful and easy modification tool on mobile. In addition to being fun, the
InstaSize app that edits photos, videos, and collages is easy and quick to use. This tool is perfect
for blogger, marketer & business owner.
5. EXECUTIVE PRESENCE FOR CEO’s
The best CEOs are always in “permanent public speaking mode.” It is an almost guaranteed
generator of executive presence.
But how can you best project that presence, influence and leadership to teams that may
come from many different functions, geographies and regions?
How can you be at your most persuasive and confident for different audiences ranging from
customers, suppliers, partners, regulators and investors, to board members?
In many countries of the world, communication may not be as direct, democratic and
egalitarian as in the ‘low context’ cultures of, say, the US or UK.
In ‘high context’ cultures, such as those of southern Europe, the Middle East or Asia Pacific,
developing trust and understanding are the essential prerequisites to building successful
partnerships.
Much emphasis is therefore placed on knowledge of local customs, appropriate behaviour
and body language, consensus forming and awareness of position.
6. DO’s AND DON’T’s OF EXECUTIVE
PRESENCE
For the Western leader used to presenting products and services through tightly focused
presentations or in direct negotiations that have clear goals and outcomes,
communication is based largely on the lingua franca of English.
The message in English is usually expressed in bullet points, Powerpoint slides, videos
and factual material provided by sales and marketing, finance or other relevant
departments.
In larger companies, the Chairman, CEO and senior executives may give the occasional
speech in English at prestigious local seminars, openings and launches, as well as at
international conferences in order to maintain and develop the company’s reputation
and brand.
However, a one-size-fits-all presentation is unlikely to succeed. Here are some proven
strategies to enhance your executive presence in different situations.
7. Speak a little louder
Be humble, worthy and polite
Think how you are perceived
Avoid rehearsed or funny lines
Use local references for colours
Learn some local phrases
Be clear on your entrance and exit lines
Be relevant and on point
8. PERSONAL BRANDING
Personal branding is the practice of marketing people and their careers as brands. It is an
ongoing process of developing and maintaining a reputation and impression of an
individual, group, or organization. Whereas some self-help practices focus on self-
improvement, personal branding defines success as a form of self-packaging. The term is
thought to have originated from an article written by Tom Peters in 1997. In Be Your
Own Brand, first published in 1999, marketers David McNally and Karl Speak wrote:
"Your brand is a perception or emotion, maintained by somebody other than you, that
describes the total experience of having a relationship with you.”
Individuals sometimes associate personal names or pseudonyms with their businesses.
Notably, 45th President of the United States and real estate mogul Donald Trump uses
his last name on properties and other enterprises (e.g. Trump Tower). Celebrities may
also leverage their social status to support organizations for financial or social gain. For
example Kim Kardashian endorses brands and products through her media influence.
The relationship between brands and consumers is dynamic and must be constantly
refined. This continuous process demonstrates the ambivalence of consumerism. A
personal brand may make itself appealing to companies in order to reinforce its visibility
and increase its chance of receiving a sponsorship.
9. TOOLS TO ENHANCE PERSONAL
BRANDING
If you’re like the average business owner, your online presence doesn’t reflect the hard-
earned reputation you’ve built in real life. There may even be a dramatic difference
between your business’s digital footprint and your own.
Personal branding doesn’t have to be a full time job. Here are 7 tools that make it easy to
monitor and improve your online brand.
Google alerts
Canva
BrandYourself
LinkedIn and Twitter Notifications
Track Twitter Mentions
Comment Alerts
Google Analytics
10. DO’s AND DONT’s OF PERSONAL
BRANDING
DO – Your Personal Brand Is…
Your personal brand is who you are online AND offline
Your personal brand is the original content, ideas, and opinions you put into the world.
Finally, your personal brand is evolving.
DON’T – Your Personal Brand Is Not…
Your personal brand is not how many Facebook friends, LinkedIn contacts, or Twitter
followers you have.
Your personal brand is not your Instagram aesthetic.
Your personal brand is not your entire portfolio of work.
