Introduction Reaching customers is not an easy task. if you want to reach your target audience, Google’s search network or Facebook’s news feeds are the places where you need to be. According to the statistics, Facebook has 2.3 billion active users monthly, which makes it a huge platform for any user activity on the contrary Google Ads reaches billions of people every day through search, email, and other online activities. But many of the business owners still have a thought in their head about which one to pick Google Ads or Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising departments so they have to make a choice on which platform to choose. The fight between their head goes on for Google Ads vs Facebook Ads. What is right for your business? Should you invest in both of them? Is it going to imbalance my budget? Well, that’s what we want to find out. But let’s discuss the reasons for selecting either one. The major difference between Google Ads and Facebook Ads:

1. Google Ads vs Facebook Ads
Introduction
Reaching customers is not an easy task. if you want to reach your target audience,
Google’s search network or Facebook’s news feeds are the places where you need to be.
According to the statistics, Facebook has 2.3 billion active users monthly, which makes
it a huge platform for any user activity on the contrary Google Ads reaches billions of
people every day through search, email, and other online activities. But many of the
business owners still have a thought in their head about which one to pick Google Ads or
Facebook Ads. Entrepreneurs usually allocate a specific budget to the advertising
departments so they have to make a choice on which platform to choose. The fight
between their head goes on for Google Ads vs Facebook Ads.
What is right for your business?
Should you invest in both of them?
Is it going to imbalance my budget?
Well, that’s what we want to find out. But let’s discuss the reasons for selecting either
one.

2. Importance of Online Advertising
With the advancement in technology, the usage of smartphones, personal computers
have risen. The way we search online has also fundamentally changed. Whenever we
don’t get an answer, we simply try to “Google” it.
We have even increased our online spending time along with the increase in connectivity
leading to curiosity regarding the brands or the products we want to go for. To let the
customers find you, it is essential for you to be on their search list. You have to convince
them to think that you are the best option for them.
The journey of the customer, their shopping patterns have changed drastically over time.
It has become more complicated than before and your brand needs to stand out from
every other competition.
How can Google Ads or Facebook Ads help in Online
advertising
• Spreads the information
• Use repetitions for the improvement of the sales
• Build the brand
• Provide multiple pathways for purchasing
The list goes on and on, marketers have studied such behaviours for a very long
time and we have seen that the Ads work pretty well.
The major difference between Google Ads and
Facebook Ads:

3. 1. Google AdWords: Paid Search
The most popular and largest PPC advertising platform is Google AdWords.
It is also known for “Paid Searches”, which are used interchangeably. Paid
searches usually focus on targeting any keyword and using text-based
advertisements. Advertisers usually bid on a specific keyword and phrase
which is included in the search query which is entered by Google users. They
hope that each time the query is entered, their ads will be displayed in the
search results. Each time an ad is clicked, the advertiser is charged money
hence the PPC Campaign is run.
Advantages of Google Ads
• Google’s massive reach
• Harness intent
• Maintain your campaigns properly
• Get quicker results with the SEO techniques
• Build Brand awareness
• Maximize ROI with different bidding strategies

4. 2. Facebook Ads: Paid Social
Facebook Ads is a well-known example of “Paid Social”. This is a practice of
advertising on any social network. Facebook is a highly competitive platform
for many businesses.
Advantages of Facebook Ads
• Facebook Ads offer Robust analytics
• You can micro-Target your Audience
• Creation of Ads catering to your Specific Objective
• Reaching more audience through Facebook Ads than organic posts
• Proper Targeting can lead to a higher number of clicks
• New leads are easily available on these Ads

5. Google Ads vs Facebook Ads: Which should be
preferred?
Both Google Ads and Facebook Ads are very powerful advertising platforms
that cater to the needs of every type of business. When we evaluate each of
the strengths and potential, it is also apparent that the two of them should
be viewed in a complementary way rather than an adversarial way. People
tend to compare these two but the two platforms share some base
similarities. The way both the platforms have evolved, they can be used in
coordination rather than opposition.
Effectively using both Ads is an efficient strategy that aligns strength in each
platform. The main factor lies that how to use both platforms in the best
possible way to extract maximum ROI and business growth.
This decision depends on the entrepreneur who has to run the campaign.
You need to determine what you need to pay to acquire any customer. Then,
you need to focus on the industry and its search environment. Then you can
evaluate your budget in different scenarios and test to find the right mixture.
Wrap Up
Many marketers recommend both the testing and leave to see which is better
Google Ads or Facebook Ads. The people who opt for Facebook Ads are
generally those who can generate brand awareness at a very low cost. However,
the ones, who opted for Google Ads are the fans of search engine research and
buying. The targeting and retargeting power and the ability to advertise the web
properties are also made. So, you need to take a close look at your audience
and the budget you have allocated, test the factors on both these platforms and
see which one works for you.
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