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How to get social media working with
email and how to get email working with
                social
It’s all about the top lip




Please donate here: http://mobro.co/marcsgotatash
It isn’t about Pure360

Cue splash of relevant logos
And it isn’t about me




@marcmunier

CM of @pure360

Talks a lot about:
• email
• digital marketing

Occasionally dresses up as smurf.
Social and email together


Driving social interactions through email

Driving email interactions through social

Somail
Social in email was AMAZING

Insert these simple logos ===




And you’ll increase traffic to these sites by 1000%*




                       *according to a 2009 Marketing Sherpa report.
Driving social interactions
People try and do too much
Not so great
Textbook example
Simple LinkedIn Example




The principle is the same
Takeaways

Email is FANTASTIC at driving social interactions

BUT

Just sticking a logo on your standard email will not work


As with any aspect of marketing – focus on
one thing at a time.
Social and email together


Driving social interactions through email


Driving email interactions through social

Somail
Driving email interactions via Twitter
Driving social interactions via FB
UKF Drum & Bass – affective sign up


                        • 51.5% open rate
                        from contacts who
                        signed up via
                        Facebook


                        • 38% click through
innocent drinks
Facebook

Email Signup is ok……

But the future is the register button:
Social and email together


Driving social interactions through email

Driving email interactions through social




Somail
The mashup

There are some general rules we can follow:

Twitter:

• Keep it short

Facebook:

• Make it sharable

LinkedIn

• Relevancy is king
What to do with all that data?

Personalised campaigns using what you know:

Instead of “share this”

Try “click to share with your 540 friends”

Campaigns based on:
Go one step further
Quick note on video in email

http://bit.ly/4SQINFO


Ok so the email is too long
& doesn’t have an external view
   link

But:

Excellent use of video without
  the drawbacks.
So what did we cover


• Focus on driving social interactions

• Use social to draw people into email

• Email and Social work really really well!
Thanks for listening...

...I can’t wait to hear all your questions!



                                              @marcmunier

                                              marc.munier@pure360.com

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Driving social and email interactions through targeted campaigns

  • 1. How to get social media working with email and how to get email working with social
  • 2. It’s all about the top lip Please donate here: http://mobro.co/marcsgotatash
  • 3. It isn’t about Pure360 Cue splash of relevant logos
  • 4. And it isn’t about me @marcmunier CM of @pure360 Talks a lot about: • email • digital marketing Occasionally dresses up as smurf.
  • 5. Social and email together Driving social interactions through email Driving email interactions through social Somail
  • 6. Social in email was AMAZING Insert these simple logos === And you’ll increase traffic to these sites by 1000%* *according to a 2009 Marketing Sherpa report.
  • 8. People try and do too much
  • 11. Simple LinkedIn Example The principle is the same
  • 12. Takeaways Email is FANTASTIC at driving social interactions BUT Just sticking a logo on your standard email will not work As with any aspect of marketing – focus on one thing at a time.
  • 13. Social and email together Driving social interactions through email Driving email interactions through social Somail
  • 16. UKF Drum & Bass – affective sign up • 51.5% open rate from contacts who signed up via Facebook • 38% click through
  • 18. Facebook Email Signup is ok…… But the future is the register button:
  • 19. Social and email together Driving social interactions through email Driving email interactions through social Somail
  • 20. The mashup There are some general rules we can follow: Twitter: • Keep it short Facebook: • Make it sharable LinkedIn • Relevancy is king
  • 21. What to do with all that data? Personalised campaigns using what you know: Instead of “share this” Try “click to share with your 540 friends” Campaigns based on:
  • 22. Go one step further
  • 23. Quick note on video in email http://bit.ly/4SQINFO Ok so the email is too long & doesn’t have an external view link But: Excellent use of video without the drawbacks.
  • 24. So what did we cover • Focus on driving social interactions • Use social to draw people into email • Email and Social work really really well!
  • 25. Thanks for listening... ...I can’t wait to hear all your questions! @marcmunier marc.munier@pure360.com

Hinweis der Redaktion

  1. We love social – it works !
  2. Add this. Share this, tell your friends about this, it’s just so DULL now, even worse it’s now invisible
  3. Everyone should be promoting email subscription via their social channels.
  4. Massive benefits…No need to fill out form – will be pre-populated with basic informaionShows friends who have done the sameCan ask for more informationGet DOB, # of friends as standard.
  5. What can we learn from social interactions that we can use in email marketing
  6. Also talk about video in email – show map.