By exploiting the specific properties of different types of enzymes and emulsifiers, Acti-Fresh improves a cake's freshness by improving the four dimensions that determine freshness: softness, moistness, resiliency and cohesiveness.

1. The Cake Freshness Lab
The first stop in your quest for
freshness

2. Freshness is the #1
criteria when judging
the quality of a cake!
“When I buy a cake
freshness, flavour, and price are the
most important characteristics!
“When I eat a cake,
its taste, freshness and smell are the
most important criteria for me!”

3. N 1 criteria for
consumers judging
the quality of cake
Softness Moistness
Cohesiveness Resilience

4. Challenge for
packaged baked
goods
For packaged cakes, consumption moments can
exceed weeks and even months after baking

5. Puratos Solution:

6. Puratos Solution:
Impact of Acti-Fresh on
Loaf Cakes
Loaf cakes are family-size cream or pound
cakes. Packed, they can have a long shelf life
and it is a challenge to maintain their fresh
mouthfeel.
Acti-Fresh ensures the freshness of every
long-shelf-life loaf cake recipe, eliminating
any rancid off notes due to oxidation of the
fats.

7. Puratos Solution:
Impact of Acti-Fresh on
Muffins
Small size and extensive crust causes muffins
to dry out quickly. Inclusions such as
chocolate chunks, candied fruit and nuts
absorb water, further contributing to the
drying out of the crumb.
Acti-Fresh helps you to get the most out of
these trendy recipes.

8. Puratos Solution:
Impact of Acti-Fresh on
Chocolate Cakes
Chocolate cakes face special challenges
regarding freshness because the cocoa powder
dries out the cake, resulting in a faster
hardening of the crumb.
With chocolate cakes being the #2 preferred
cake worldwide and chocolate the #1 flavor in
sweets, ensuring the freshness of your
chocolate cakes is vital to your business.
Acti-Fresh provides the solution.

9. Puratos Solution:
Impact of Acti-Fresh on
Cake Donuts
Because of their extensive crust and small
size, cake donuts are particularly vulnerable to
staling and drying out. Also, the fact they are
fried and not baked, presents additional
challenges.
Acti-Fresh is an ideal, high-performance
freshness enhancer for all pre-packed cake
donuts.

10. Puratos Solution:
Impact of Acti-Fresh on
Snack Cakes
Enhancing the freshness of your cake recipe
doesn't have to impact the label content.
See the following example of a snack cake for
which the use of Acti-Fresh allowed for
simplified labelling.

11. Acti-Fresh improves the freshness
of cakes, resulting in a better
product appreciation, great
distribution advantages, and
very few stale returns.
Your benefit

12. The Cake wheelWhitepapers Value Calculator
Find out more on
The Cake Freshness Lab

13. Fresh
Thinking
New Innovation paper: The catalyst for cake
innovation in 2014 and beyond – How can cake
producers achieve market stand-out and leverage the
latest customer trends?
Business paper: Capturing the value of freshness –
How can cake producers grow their business while
capitalising on the current cake freshness emergency?
Technical paper: The science of mastering time –
How can cake producers master the essential scientific
concepts of cake freshness

14. Discover the future of
freshness with Acti-Fresh
Visit
the Cake Freshness Lab
and put us to the test!