1. IT Investment Region (ITIR) in
Punjab
Conceptual Framework & Assessment
December 2010
e
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2. Agenda
Section
1 Our Understanding & Progress So Far
2 IT/ITeS Industry Overview
3 ITIR Policy
4 Benchmarking
5 ITIR Demand Assessment in Punjab
6 Site Delineation
7 Concept Plan
8 Management Structure
9 Way Forward
2
Our Global Capabilities in Nuclear Energy
3. Agenda
Section 1 Section
Our Understanding 1 Our Understanding & Progress So Far
3
4. ITIR in Punjab
Progress So Far…
1
Inception
Report
2
Conceptual
Framework
& Assessment
3
Masterplan
4
Viability
Analysis
5
Draft
Final report
Page 4 Progress so far I
5. Agenda
Section
Section 2
2 IT/ITeS Industry Overview
IT/ITeS Industry Overview
Industry Structure
Hardware Industry
IT Services and Software Industry
Competitive Advantages of Punjab
6. Industry Structure
Global IT/ITeS Industry
Hardware: 26 %
MarketSize: 365 USD bil
Growth Rate: 9% (FY 08-09) IT Services & BPO: 57 %
MarketSize: 786 USD bil
Growth Rate: 3% (FY 08-09)
Software: 17 %
MarketSize: 229 USD bil
Growth Rate: 3% (FY 08-09)
- IT Services occupies largest market share in the global IT/ITeS market
- Hardware has the highest CAGR in this decade (about 30%) and has also witnessed fastest
resurgence post the global economic meltdown
Page 6 Source: NASSCOM report on Indian IT Industry, 2009
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7. Hardware Industry
Global Overview and India’s Position
CAGR (‘03-08): 1%
CAGR (‘03-07): 12%
India’s Position in Global Market Despite a marginal increase in global hardware
2003 2008 production (2003-08; CAGR 1%); India has
witnessed an unprecedented boom in the sector
-Share in global production increased from
0.4% 1.0%
0.4% to 1% (‘03-08)
-CAGR: 20% (‘03-08)
Page 7 Source: Electronics Corporation of India Global
India
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8. Hardware Industry
India Overview and Punjab’s Position
Structure of Indian Hardware Industry (Market Size in INR cr, (CAGR 2003-08)
Consumer Electronics: 22.5 INR cr (10%)
Industrial Electronics: 11.9 INR cr (17%) Strategic Electronics: 6.1 INR cr (20%)
Computers: 16.4 INR cr (31%) Components: 9.5 INR cr (8%)
Communication Equip: 14.3 INR cr (24%)
Punjab’s Position in Indian Market Despite an overall growth in the sector, Punjab’s
2003 2008
contribution to national hardware production has
dropped significantly (1.7% to 0.7%)
1.7% 0.7% This decline in share of national market is primarily
owing to higher growth in other states including
Maharashtra & Karnataka
Page 8 Source: Electronics Corporation of India India
Punjab
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9. Hardware Industry
Future Outlook
11%
22%
- Post the very high growth period in the hardware/electronics sector (2004-10), growth is expected to
be stabilized at a CAGR of 11% (2009-15).
Page 9 Source: Electronics Corporation of India
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10. Software & ITeS Industry
Global Overview and India’s Position
-4 %
-0.1 %
India’s Position in Global Market - Despite the slowdown in this sector due to
2006 2009
global economic meltdown in 2008, the
industry is now back on a path of resurgence.
4%
6% India’s contribution to global industry has
grown marginally from 4% to 6%
Page 10 Source: NASSCOM report on Indian IT industry, 2009 Global
India
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11. Software & ITeS Industry
India Overview and Punjab’s Position
CAGR (’04-08)
22%
Punjab’s Position in National Market - Despite an impressive growth in the industry
2004 2008
at a national level (CAGR: 22%), Punjab has
not been able to leverage upon this growth.
Its share in national market has declined from
1% 0.5%
1% to 0.5%
Page 11 Source: NASSCOM report on Indian IT industry, 2009 India
Punjab
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12. Software & ITeS Industry
Future Outlook
CAGR (’10-30)
17%
- Punjab is expected to gather pace in the IT/ITeS segment over the next two decades. Government
estimates an employment of 0.24 mil and 0.57 mil by 2020 & 2030 respectively.
Page 12 Source: Punjab Infotech; IT/ITeS Strategy for the State
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13. Competitive Advantages of Punjab
Availability of Skilled Human Resources
IT graduates in India ‘09 IT graduates in Punjab ‘09
- Punjab has a marginal share in the national IT workforce (about 2%) compared to leading States like
Karnataka (10%) and Andhra Pradesh (9%)
- Though Punjab has a sizeable IT resource pool in the form of 21,500 IT professionals every year;
only 50% of these graduates are from accredited degree courses.
- Punjab needs to focus on quality higher/technical education to be able to attract global IT giants
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14. Competitive Advantages of Punjab
IT/ITeS Policy Attractiveness
AP Kar Pun Guj Har
Power Exemption from Exemption from Duty exemption Duty exemption Exemption from
statutory cuts statutory cuts for 5 yrs for 5 yrs statutory cuts
Stamp Duty / 100% N.A 100% exemption 100% exemption N.A
Registration reimbursement
Entry Tax N.A Exempted N.A N.A N.A
FSI No restriction 50% relaxation FSI of 3.0 May allow 100% relaxation
Policy Focus Attracting Attracting large IT Use IT as engine Integrated To transform
investments to related for economic facilities Haryana into an
Tier-II cities developments growth Focus of higher IT driven
value-added economy by
activities maximum
facilitation
Attractiveness High Medium Medium High Medium
Page 14 Source: Data compiled from IT Policies of respective State Governments
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15. Competitive Advantages of Punjab
Punjab vis-à-vis Other Key IT States
Mohali ranks 5th
Mohali ranks 3rd
Mohali ranks 2nd
Mohali ranks 2nd
- Mohali fairs better than other emerging and established locations in terms of general cost of living
and real estate costs
Page 15
Source: Based on data compiled from CII Institute of Competitiveness
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16. Agenda
Section
Section 3
3 ITIR Policy
ITIR Policy
Salient features of the policy
Developments so far
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17. ITIR Policy
Salient Features of the Policy
Feature Provision
Area Minimum 40 sq.km.
Minimum 40% Processing Area which may or may not be contiguous
May be a Greenfield or Brownfield development
Types of Activity IT/ITeS
Permissible within Electronic hardware manufacturing units
Processing Area
Related logistics facilities
Phasing Norms Phase I to not exceed 20% of the total area
Suggested timeline for development: 15-20 yrs
Proposed
Management
Structure
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18. ITIR Policy
Development So Far
Bangalore (Approved)
•42.5 sq.km. – Devanhalli
•2.5 lakh direct employment
•55 companies have proposed to
invest over Rs.12,353 cr
Bhubaneshwar (Applied)
•40 sq.km. – Jatni- Khurda
•2.3 lakh direct employment
Chennai (planning stage)
•40 sq.km. – Tiruvallur
Hyderabad (Applied)
•202 sq.km. – Shamshabad &
Gachhibowli
•15 lakh direct employment
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19. Agenda
Section
Section 4
4 Benchmarking
Benchmarking
Case Studies
Key Development Parameters for ITIR
Page 19
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20. Benchmarking
Development Scale and Concept
Cyberjaya ITIR in Bangalore
Sepang (Malaysia) Karnataka (India)
AREA: 42.5 sq.km.
AREA: 28.32 sq.km. CLOSEST CITY CENTER: Bangalore , 30 kms
CLOSEST CITY CENTER: Kuala Lumpur, 50kms
Page 20 Site Scale of Punjab ITIR Primate City I
21. Benchmarking
Land Use Distribution
Cyberjaya ITIR in Bangalore
Sepang (Malaysia) Karnataka (India)
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22. Agenda
Section
Section 5
5 ITIR Demand in Punjab
ITIR Demand in Punjab
Broad Projections – Hardware Industry
Broad Projections – ITeS & Software Industry
Existing/Upcoming IT Developments in the
State and Future Demand
Page 22
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23. IT/ITes Industry in Punjab
Key Developments within Punjab
Existing Proposed
Tech Know Park
IT Park , Kapurthala
IT Park Ropar
IT Park – Sec 67
ELTOP
Quark CITY
SAS IT Park Saneta
Nagar
Sukhmanai Towers IT SEZ
A Tech IT City
Sukhram Infrastructure IT SEZ
Lark Project IT SEZ
GIKC Knowledge City
Rajpura Shipra Estate Ltd.
Yellow Stone Landmark Infocity
IT Baran
Sundran IT Park
- About 85% of existing & proposed IT developments in Punjab are concentrated in & around GMADA
Page 23 - Focus of ITIR would be consolidate the existing and upcoming IT developments in Punjab
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24. Demand Estimation for ITIR in Punjab
Key Assumptions
Key Assumptions
Sector Employment density
ITes & Software 15 sq.m. per employee
Hardware 150 employees per hectare
Support Logistics 120 employees per hectare
Other Key Factors
Annual output per employee (USD) - (Hardware and electronic) 73,000
Projected Market Size of Indian Hardware Industry (2015) INR 790,000 crores
Projected ITeS employment in Punjab as a% of India’s IT
1.1%
employment (2020)
Page 24
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25. Demand Estimation for ITIR in Punjab
ITeS and Software
15 sq.m. per employee
Page 25 * Punjab Infotech; IT/ITeS Strategy for the State
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26. Demand Estimation for ITIR in Punjab
Hardware
150 workers per hectare
Page 26 * Electronics Corporation of India
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27. Demand Estimation for ITIR in Punjab
IT/ITeS Space Demand in Punjab
Component Total Demand (ac)
ITeS and Software Industry 705
Hardware Industry 2,318
Support Logistics * 232
TOTAL IT/ITeS + Logistics 3,256
Support social amenities and utilities 2,664
TOTAL IT/ITeS based area required in the State 5,920
-
Additional Demand
Total Demand
5,920 ac = 4,038 ac
- Total additional IT space demand in the State by 2030 is 4,038 ac
Page 27 *As per industry standards Logistics = 10% of manufacturing space
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28. Demand Estimation for ITIR in Punjab
Requirements of an ITIR
Total area for ITIR = 40 sq.km. (9,885 ac) PA requirement = 40% of total area
= 3954 ac
- As per the ITIR policy, min. 40% of an ITIR area should be the Processing Area (~4,000 ac)
- In line with other similar developments, IT/ITeS/Logistics space typically constitutes 55% of the total P.A
Page 28 * Includes logistics = 10% of manufacturing space
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29. IT/ITes Industry in Punjab
Key Developments within Mohali Cluster
Total Area PA
# Project Absorption
(ac) (ac)
Existing
2 1 IT Park 15 12 46%
3
5 1
2 ELTOP & Phase VIII 365 328 98%
8
6
3 Quark City 51 25 20%
1
Proposed
3 1 IT Park Saneta 44 26 Land acquisition under process
7 4
9 2 IT SEZ‐ Sukhmanai Towers 36 18 Formal approval
2
3 A Tech IT City 147 73.5 Formal approval
IT SEZ ‐ Sukhram
4 43 21.5 Formal approval
Infrastructure
Existing Proposed 5 IT SEZ ‐ Lark Project 31 15.5 Formal approval
- Based on the future demand 6 Knowledge City 1500 600 381 acre land acquired.
and existing concentration of IT 7 Shipra Estate Ltd. 50 25 In‐principle approval
developments, it is Yellow Stone Landmark
8 220 110 Land acquired, infra dev started
Infocity
recommended that proposed
Page 29
ITIR be located within GMADA 9 Sundran IT Park 462 277
start I
Land acquired , internal dev to
30. IT/ITes Industry in Punjab
Feasibility of Proposed ITIR
Punjab
Existing IT space Proposed IT space Additional demand Total
366 ac 1,516 ac 4,038 ac 5,920 ac
ITIR
Existing IT space Proposed IT space Additional demand Total
(65% of the total additional demand
in the State)
366 ac 710 ac 2,925 ac 4,000 ac
- ITIR in Punjab, is proposed as:
- Brownfield development within GMADA region
- Including 1075 ac of ex/pr IT developments in the region
Page 30
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31. Agenda
Section
Section 6
6 Site Delineation
Site Delineation
Page 31
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32. IT/ITeS
SAS Nagar… An emerging IT/ITeS nerve centre
SAS Nagar has emerged as an IT/ITeS
nerve centre
It is promoting the growth of IT industry and
compatible infrastructure
This IT hub in the State is becoming an
increasingly preferred IT destination with
greater investments in physical, research &
innovation infrastructure.
SAS Nagar is identified as the Study Area
for the proposed ITIR
Page 32
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33. Potential Study Area Location
Morinda
To Sirhind
SAS Nagar district includes Lu
dh
i an
Mohali which is also part of a PR 9 la
atia
Tricity along with Panchkula (Haryana) To P
and Chandigarh (UT)
Banur
Due to increasing IT Activity in Tricity
region, area along it is chosen as a
broad study area for ITIR
Rajpura
The study area includes Mohali, (GIKC 1400 acres)
Mullanpur, Zirakpur Derabassi and
Banur To
De
lh
I
i
Page 33
34. ITIR
SAS Nagar… The Study Area
PR 9 la
atia
To P
Page 34
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40. Water supply Network
SOURCES OF WATER SUPPLY
Existing sources
• Bore well – Pre-monsoon bgl
4.1m- 13.2m
• Canal water – Bhakra main
Possible Sources
• Sutluj Yamuna Link Canal
• Janta devi ki Rao and Patiala
rao (seasonal rivulets)
• Trunk infrastructure extension
from Mohali
Page 40
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42. Power Supply Network
SOURCES OF POWER SUPPLY
Existing sources
• Guru Gobind SSTP of 1260 MW
at Ropar
• 400kV transmission line along
Kharar Banur Road
• 220kV transmission line
connecting Mohali and Rajpura.
Possible Sources
• 1320 MW Thermal power plant
at Rajpura
• 1000 MW cycle gas based
Page 42
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thermal power plant at Ropar.
43. Agenda
Section
Section 7
7 Concept Plan
Concept Plan
Page 43
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44. ITIR
Potential Zone in the Study Area
Why?
Strategically located adjoining
Kharar, Mullanpur, Mohali and
Chandigarh Extension
Served by existing NHs, proposed
GMADA expressway ring road and
urban arterials extending from
Mohali and Chandigarh
Kharar-Banur Road to emerge as
IT and real estate development
zone
Connectivity to key nodes of
Ambala, Mohali, Chandigarh and
other surrounding areas
Potential to act as a major
economic hub for the future
development goals of these cities
Page 44
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45. Potential ITIR Site Delineation
Connectivity attribute for the Preferred site
SITE SELECTION CRITERIA
• Proximity to urban centers
• Access to infrastructure
• Proximity to international Airport
• Proximity to logistic hubs
• Availability of skilled manpower
• Land availability and cost
Page 45
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46. Potential ITIR Site Delineation
Reconfiguration of preferred site with inclusion of
existing and proposed IT activity
SITE SELECTION CRITERIA
• Emerging IT / ITeS capacity and
potential
Page 46
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47. Potential ITIR Site Delineation
Social Infrastructure attribute of Preferred
ITIR Site
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48. Physical ITIR Site Delineation
Land-use break-up of proposed
GMADA Master Plan 2031 within
proposed ITIR Site
Existing land use area break up of GMADA
Master plan within proposed ITIR site
Land use in proposed ITIR % of Land
Area allocated
Mixed use 1+2 0.1%
Commercial 4.7%
Wholesale centre 1.1%
Industry Technology and R&D 2.8%
Industry and Warehouse 22.6%
Institution and public
buildings 11.8%
Residential 38.5%
Green 6.8%
Roads 7.5%
Villages 4.1%
Total Area 100.00%
Page 48
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49. Physical ITIR Site Delineation
Existing physical features and the existing
and proposed infrastructure linkages
Land Use Area
in %
Area available for development 66.4
Area under village settlements 9.5
Area under other land uses 18.9
Grasslands and orchards 3.9
Page 49 Page 49 Area under Water bodies
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50. Proposed Development
SWOT Analysis
Strengths Weaknesses
Proximity to Mohali as a well known destination Limited international standard
globally giving a sense of comfort to the technical institutes and knowledge
investors. centers in the area, however there
are proposals of the upcoming
Proximity to existing IT/ITeS industrial clusters in knowledge cities and research
Mohali facilitated by existing residential and institutes that are envisioned to
commercial clusters enhance the skilled labor quality in
the region.
Proximity to the proposed International Airport at
Chandigarh.
Good regional connectivity via existing
National and State Highway infrastructure
Potential for availability of power and water
infrastructure around the proposed development
Page 50
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51. Proposed Development
SWOT Analysis
Opportunities Threats
Numerous villages pose a challenge
A global IT hub, and a model of sustainable
to a successful retention and
development with world class infrastructure.
integration with the model industrial
city development.
The Investment Region development to reinforce
the exisiting and growing IT/ITeS industrial base in The region falls in the earthquake high
the Greater Mohali Region damage risk zone IV and a limited area is
prone to flooding..
The proposed physical and social
infrastructure comprising of Knowledge City Competition from other IT/ITeS,
and an International Airport at Chandigarh, Knowledge city developments outside
Multi Modal Transport Hub at Mohali together ITIR.
with a Metro rail and BRT project improving
connectivity in Chandigarh Tricity region is
likely to attract IT/ITeS investors and boost
growth of the IT/ITeS sector.
Page 51
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52. Processing and non-processing
areas within proposed ITIR Site
ITIR Area distribution Area (ac) Area (sq.km.) % of total
Processing Area 4050 16.4 40%
Non-processing Area 6040 24.4 60%
Total Area 10090 40.8 100%
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53. Existing and proposed IT activity
in the processing zone of the ITIR
ITIR Area distribution Area (ac) Area (sq.km.) % of total
Processing Area 4050 16.4 40%
Non-processing Area 6040 24.4 60%
Total Area 10090 40.8 100%
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54. Existing and proposed IT activity
in the processing zone of ITIR
Existing IT/ITeS projects within proposed ITIR site
# Project Location Total Area (ac) Processing Area (ac) Absorption
1 IT Park Sector 67 Mohali 15 12 46%
2 ELTOP & Phase VIII Phase VIII, Mohali 365 328.5 98%
3 Quark City Sector 75 & 74, Mohali 51 25.5 20%
TOTAL 431 366
Proposed IT/ITeS projects within proposed ITIR site
Processing
# Project Location Total Area (ac) Status
Area (ac)
Land acquisition under
1 IT Park Saneta, Mohali 44 26.4
process
Lark Project Pvt. Ltd.
2
(Formally Approved SEZ)
Landran Mohali 31 15.5 Formal approval
3 Knowledge City Mohali 1500 600 381 acre land aquired.
Yellow Stone Landmark Land aquired, infra dev
4
Infocity
Sector 66A, Mohali 220 110
started
TOTAL 1795 751.9
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55. Residential and social infrastructure activity
in the non-processing zone of the ITIR
# Projects Location No of units.
1 Mohali Hills Sector 105, 108, 109, Mohali 1120
2 Pearl Residency Sector 107, Mohali 175
3 Ireo Rise Sector 99, Mohali 450
Page 55
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56. Existing and proposed
development in the processing and
non-processing zone of the ITIR
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58. Activity Mix in the Proposed ITIR
Land use distribution within ITIR site
as per GMADA Master Plan2031 in
Acres
Land use % of Proposed ITIR
Industrial 2225 22%
Residential 3732 37%
Commercial 416 4%
Social Infrastructure 808 8%
405 4%
Utilities
Roads 1816 18%
Greens 688 7%
TOTAL 10090 100%
As per GMADA Master Plan 2031 residential land use may also include social infrastructure, utilities, green open
spaces and small commercial pockets
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59. ITIR in Punjab is expected to generate an employment of about 585,000 and a captive
population of about 2.3 million
% of
Area GFA Captive
Segment total FSI Workers/ha Employment
(ac) (sq.m.) Pop
area
Total Industrial 2200
11,018,179 585,025 2,340,099
2400
ITeS & Software 22% 477 3
5,787,821 482,318 1,929,274
Hardware 71% 1567 1 150
4,754,871 95,098 380,394
Support Logistics 7% 157 1 120
475,487 7,608 30,432
With % of captive population
Gross res den
(pph) 100% 50% 25% 15%
Recommended (UDPFI) 300
Residential area required (ha) 7800 3900 1950 1170
Residential area required (sq.km.) 78 39 20 12
% of total ITIR area 195% 98% 49% 29%
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60. Development parameters: covered area, height restrictions, FAR
Recommende
Land use FAR as per GMADA MP 2031 d FAR
Industry/ Business Park
Industry & Warehouse use 1.0 0.75
Business parks & IT Parks 2.0 3.0
Institutions 1.0 1.5
Residential
Detached dwellings 1.65 1.65
Group Housing 1.75 2.0
Mega Residential Townships AS PER PUDA 2.0
Mixed Use
Mixed use 1 2.5 2.5
Mixed use 2 2.5 3.0
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61. Development parameters: covered area, height restrictions, FAR
‘Airport Funnel’ height restrictions
• Chandigarh Airport is abutting ITIR
site and hence some part of the site
will have building height restrictions
due to aviation norms.
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62. Development parameters: covered area, height restrictions, FAR
Development along Urban Arterials
• Majority of IT/ITes activity and commercial as
well as mixed use will be aligned to urban
arterials.
• With FAR ranging from 2.5 to 3 urban arterials
will have high-rise high density development
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63. Development parameters: covered area, height restrictions, FAR
Town Centres
• Sector 87 is identified as a Town
centre / CBD in GMADA Master
plan.
• This area is expected to have mix of
activities related to social
infrastructure such as recreational,
leisure and retail areas along with
commercial and residential buildings
• FAR 2.5 to 3
Page 63
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64. Development parameters: covered area, height restrictions, FAR
Knowledge and research Clusters
• Key central component of the project
• Conceptually acts a gateway Provides a brand identity to the development
• Medium density – medium rise – 5 floors
• Signature buildings – 7/8 floors
• FAR 1.5 – 2.5
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65. Development parameters: covered area, height restrictions, FAR
IT/ITeS Clusters
• Corporate business park / commercial office environment provides a brand identity to
the development
• Higher employment density and higher development density
• Mid rise 5-10 stories or higher depending on demand
• A high quality outdoor environment that constitutes mixed use development, areas for
passive and active recreation, multi-modal transportation system opportunities and
international street design standards
• FAR upto 3
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67. ITIR in Punjab
Management Structure – Institutional framework
Pre approval stage
►State Government - to identify a suitable site (preferably non-agricultural land), prepare the proposal and seek
approval as per prescribed procedure
►Department of Information Technology (DIT) - nodal department of the Government of India for the ITIR.
►Nodal department of State Government (herein Punjab Infotech) - responsible to facilitate all clearances required from
the State Government.
►The state government / developer would also provide social infrastructure such as residential, education, health, local
commercial, recreational, socio-cultural and entertainment facilities
Approval process of ITIR
Application + Verification of
Project Application
proposal for for approval of Recommendations of
approval of Department of ITIR + Project High Powered HPC & Note on Cabinet
ITIR proposal proposed ITIR
State Information Committee Committee on
Government Technology (HPC) Economic
(DIT) Affairs (CCEA)
Notification of ITIR Approval on ITIR
Page 67
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68. ITIR in Punjab
Management Structure – Institutional framework
Post approval stage
►State Level Empowered Committee (ITIR-SLEC):
► Supervisory board
► Will constitute of political members such as Cabinet ministers, concerned area MLAs, MPs and others.
►Apex authority headed by the Chief Minister with state level cabinet ministers
► Responsible for the overall monitoring of the SLEC.
►Management board to be set up by the State Government
► Shall prepare a detailed Master plan
► Grant approvals to the proposals for setting up units in the ITIR
►Project specific Special Purpose Vehicles (SPVs)
► Implement individual project components viz. Industrial Areas/SEZs, Roads, Power, Ports, Airports etc
►Central Government
► Facilitate setting up of higher educational & research facilities such as IIIT with the assistance of MHRD
►Once the ITIR attains the threshold population, a separate Urban local body (ULB) may be constituted, if necessary.
Page 68
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69. ITIR in Punjab
Management Structure – Institutional framework
Management structure of ITIR
State Government State level Empowered Committee (SLEC)
State-level Coordination Entity/ Nodal Management Board
Agency
Project Specific Special Purpose Vehicle
(SPV)
(For Projects viz. Ports, Airports, Roads,
Industrial Areas, Power etc)
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70. Agenda
Section
Section 7
9 Way Forward
Way Forward
Page 70
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71. IT/ITes Industry in Punjab
Way Forward
1
Inception
Report
2
Conceptual
Framework
& Assessment
2 months
3
from
Masterplan approval of
Conceptual
Framework
4
Viability
Analysis
5
Draft
Final report
Page 71
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