This will help analyse the various persuasion techniques used in the field of advertisement.

1. Persuasion
PULKITA VYAS
19DM147

3. Ethos
 Nokia inspired a sense of trust with its customers.
 They re-iterate their values such as integrity and passion for delivering the best
quality for customers
 They establish themselves as the brand that does not get into petty fights and is
really good at what they do.

4. Pathos
 They tried to induce humour in how passionate people can get about a brand they
prefer
 It also depicts that a particular brand was chosen by level headed customers
 The absurdity of the violence at a wedding makes an impact. Even the bride is
seen fighting.

5. Logos
 The customers of Nokia are shown as more calm
 They don’t feel the need to justify why the phone they have is better than the
others in the market.
 The ending is also very powerful conveying that people just “like fighting”
 Lists all the features on the phones without explicitly talking about them.

6. Thank You