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PUJA SAMANTA
N. 137, 6th
Square Cross, KBAR Road, Austin Town, Bangalore- 560047
+1 5512636239 • pujasamanta123@gmail.com • Skype ID: puja.samanta26 • WhatsApp: +1 2013806869
POST-GRADUATE IN BRAND MANAGEMENT, FASHION MARKETING
FASHION INSTITUTE OF TECHNOLOGY - STATE UNIVERSITY OF NEW YORK, NEW YORK
I have recently completed my post-graduation in fashion marketing, with a concentration in brand management. My
curriculum involves detailed study, individual brand research and group assignments on marketing initiatives with
established as well as upcoming brands. My areas of study include:
 Communication/Advertising
 Social media application and impact
 Analytics
 Customer bonding
 Financial planning and analysis
 Increasing sales through brand management
 Crafting in-store experience, buying and merchandising
 Fashion events planning
 Brand analysis for business development
 Identifying target consumers
EXPERIENCE
INKKAS WORLDWEAR | New York, NY March 2016 – June 2016
Intern, Brand Management, Social Marketing and PR
 Design and compose website content for the ecommerce platform
 Handle Omni-channel (retail and online) inventory
 Work on various online platforms, such as GoDaddy, Shopify and desk.com
 Create and edit press releases
 Maintain media relations with top media firms in New York and Los Angeles
 Coordinate and execute photoshoots for Lookbook for every seasonal collection
 Create and manage social media marketing and placements across platforms such as Pinterest, Instagram,
Facebook, Tumblr, Snapchat and Twitter
 Work on FB paid ad marketing to generate clicks, likes and divert traffic to the website for conversions
 Work on Polyvore, Lookbook, Google AdWords, Google Display, Sponsored FB content through daily
budgeting and Email marketing using Klaviyo
 Work on native advertising content in Gawker, Deadspin and Digg for the brand
 Work with influencers to place the brand among the target group and share followers through
collaboration.
 Design visual and communication strategy for POP branding and advertisement
 Collaborate with various travel and adventure clubs to position the brand as a travel-fashion brand
 Work with fraternities and sororities at various colleges to place the products at college games and events
 Work with various fitness and fashion and lifestyle bloggers to place the brand
 Engage with Trees for the Future organization in Sub-Saharan Africa to facilitate OneShoeOneTree
project as a part of a sustainable initiative

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COLUMBIA UNIVERSITY INTERNATIONAL PROGRAM | New York, NY Feb. 2016 – July 2016
Intern, Marketing and Consumer Research
 Work on a project for Columbia University to market a scarf for the Indian market, designed to filter out
air pollution, which is an alarming issue.
 Devise a market strategy to place the brand as a fashion and lifestyle necessity
 Design and executing the consumer research in the target market across four metros in India
 Pitch media about the relevance and benefits of the product, that is made in the U.S. for the Indian market
 Create the advertising visuals and communication content for the launch of the brand
 Create social marketing plan, touch-points, paid ad platforms for generating traffic and create follower
base for the product, coordinate with bloggers and influencers, use Hootsuite to schedule ads across
major social platforms
ANANDABAZAR PATRIKA (ABP) GROUP | Kolkata, India Oct. 2010 - June 2014
Assistant Manager, ABP ONE - Strategy and Marketing/Brand (an integrated marketing solutions wing)
Designed innovative marketing strategies across categories for clients, such as PepsiCo, Unilever, Procter & Gamble,
Loreal, Britannia Industries, and Cadbury-Mondelez. Implemented brand promotion and public relations campaigns;
arranged press conferences; documented media impressions; managed large-scale events; performed client servicing,
celebrity management, and content creation for TV commercials and music videos, as well as media planning, celebrity
endorsements, media buying and market research.
 Achieved annual business development targets of over 2.5 million dollars
 Created a highly effective media strategy for Cadbury Dairy Milk chocolate aimed at introducing the product into
the regional market using culturally-relevant engagement marketing. This resulted in significant sales growth
wherein product demand exceeded supply. Was awarded four gold and three silver EMVIES (India’s most
prestigious advertising award), and four silver EFFIE awards between 2011 and 2013 for the campaign.
 Structured an elaborate corporate social responsibility initiative for women’s empowerment, which was very
influential and succeeded in attracting national celebrities to volunteer as ambassadors. The campaign involved social
media, print and television advertising, educational seminars and testimonials.
 Handled celebrity endorsement and mapping of celebrities based on public image, which provided the client
maximum brand salience and positive publicity
 Produced storyboards for television commercials and music videos. Also designed the visual concept for photo
shoots for PepsiCo and Cadbury, among others.
 Managed large-scale events such as fashion shows, concerts, award ceremonies, mall promotion, ambient advertising
and beauty pageants
 Conducted consumer insight mapping to secure accounts such as Pond’s, Vaseline and Cadbury by determining
product positioning
 Performed extensive research on reach, visibility, television GRP, top-of-mind recall, consumer positioning and
choosing an ideal media mix
RUPASHI BANGLA TV AND NEWS TIME | Kolkata, India July 2009 - Sept. 2010
Executive, Brand Promotions
 Planned and executed the entire promotional campaign for the launch of the channel
 Handled brand promotion at the ATL and BTL level as well as media planning, media buying, collaboration with
various media houses
 Achieved quarterly reach target vis-à-vis the TRP of the shows and the GRP of the channels
 Supervised the large-scale launch of on-ground events, press conferences, roadblock advertising, concerts and
seminars
 Regularly updated the channel’s website and promoted the shows and series on social networking sites. Uploaded
the content of the series weekly on a digital platform.

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 Managed the production of reality shows, press conferences, success parties, beauty contests, and televised fashion
shows and concerts
 Formed partnerships with other media houses, thereby significantly cutting costs
 Collaborated with series producers to create episode teasers
SIGNET MEDIA SERVICE | Kolkata, India March 2008 - Feb. 2009
Senior Media Executive
Managed all major accounts for a prominent advertising agency, which focused primarily on education and the
government sector.
 Drafted contracts, media releases, media and creative briefs for clients
 Negotiated yearly rate contracts with various media houses in order to offer competitive rates to clients
 Serviced various education and government clients on behalf of the agency in accordance with the creative and
media brief
 Rolled out print and audio-visual releases
EDUCATION
FASHION INSTITUTE OF TECHNOLOGY | New York, USA 2015 - Pursuing
Graduate Certificate in Brand Management Experience
RABINDRABHARATI UNIVERSITY | Kolkata, India 2011
Master of Arts in English
JADAVPUR UNIVERSITY | Kolkata, India 2009
Master’s Degree in Mass Communication
BETHUNE COLLEGE, CALCUTTA UNIVERSITY | Kolkata, India 2006
Bachelor of Arts in English
COMPUTER SKILLS
 Microsoft Word, Excel, PowerPoint, Outlook
 QuarkXPress