1. LBF Supply Chain Conference The Semantic Web and Book Publishing George Lossius, CEO January 1, 2010

2. Topics What is the Semantic Web? Why does it matter? How does it work? Practical applications LBF 2010 Supply Chain Conference 2

3. I am not Priya Parvatikar Which is a shame Priya reminded me that the “Science” in the term Computer Science really means Science. Priya has a lightness of touch that makes the science accessible and exciting. LBF 2010 Supply Chain Conference 3

4. What is the Semantic Web?

7. Utilising cross-domain expertise to build richer applications

8. Increasing the discoverability of your content

9. Improving cross promotion of products

10. Understanding the value of your content as perceived by the consumer (not by you)A combination of standards and methodologies that allow people and machines to understand things creating an integrated web of linked data LBF 2010 Supply Chain Conference 6

11. Linking Open Data Sounds of a bird Volcano pictures Free titles Author interviews Who do you think you are? Image Credit: Chris Bizer 7

12. Needs ability to mine your content & connect 3rd party LBF 2010 Supply Chain Conference 8 Iterative & Forgiving

13. Why does it matter?

14. Creativity LBF 2010 Supply Chain Conference Many Billions We are no longer in sole control of the delivery mechanism Billions Millions 10

15. Creativity LBF 2010 Supply Chain Conference Many Billions We are not in sole control of the delivery mechanism And those providing the delivery infrastructure are much bigger than us Billions Millions 11 Consumers more demanding

16. What a tremendous opportunity LBF 2010 Supply Chain Conference The e-book reader, whilst important, is an opportunity to sustain revenues by replicating what we have today The iPhone & iPad provide opportunities to enrich Content (extensively & expensively) The digital reader/consumer is an opportunity to increase revenues But relies on Creative awareness of consumption opportunities Understanding your content Collect, group and model your consumers Speed of delivery of product and low cost experimentation with the right to be wrong 12

17. Uses & Experiment

20. Crowd sourcing prediction Analytics Popular topics, titles, themes, subjects Key phrase extraction What Who How Book shop placement Google ads Conference attendees 16 LBF 2010 Supply Chain Conference

22. Because of its Open nature, there are many ways in which data can be made ready for the Semantic Web

23. Benefits like inter-operability, richer applications, enhanced visibility, data re-use and flexibility for future researchIterative and understanding of mistakes LBF 2010 Supply Chain Conference 17 Thank you george.lossius@publishingtechnology.com