Project case: ~ Developing corporate house style for Utrecht Science Park

1. project case
Utrecht Science Park
Corporate identity for an International Science Centre
• The Utrecht Science Park is located in the Uithof, where three,
high-quality research institutions are the powerful engine
of the park: Utrecht University, University of Applied Sciences
Utrecht and University Medical Center Utrecht.

2. Utrecht Science Park // www.utrechtsciencepark.nl
We were asked to:
Develop a new corporate identity that reflects the USP’s brand values.
What we delivered:
• Organising a series of brainstorm sessions to define the brand values
of the organisation and its five partners.
• Developing a brand-new corporate house style that reflects
on the desired positioning and communications objectives.
• Launching the new corporate identity to the partners and
the employees.

3. Developing corporate house style

4. Colour usage

5. Corporate communications

6. Presentation folders
Business cards

7. Applications of corporate identity

8. www.utrechtsciencepark.nl