Project case: ~ Netherlands Genomics Initiative ~ Developing a corporate communications strategy

1. project case
Netherlands Genomics Initiative
Developing a corporate communications strategy
• NGI is an independent taskforce established by the Dutch
government to build a world-class genomics infrastructure.
• Publimarket has been involved with NGI from the moment
it was set up in 2002 and operated as integrated communication
department.

2. NGI 2002 - 2013 // www.genomics.nl
We were asked to:
To setup and run their communications department, incl. positioning,
strategic & network development, corporate communications.
What we delivered:
• Developed its entire corporate communications package
and positioning strategy, incl. communications support for
its 16 Genomics Centres.
• Operating as an independent, integrated communications department
within NGI until Jan 2010. Virtual communications support 2010-2013.
• Created awareness and communicated the economic and
societal benefits (NGI valorisation activities).

4. Corporate communications 2002-2007

5. Print communications

6. Online communications 2008-2011

7. Print communications 2008-2011

8. Online communications – www.genomics.nl

9. NGI Valorisations – launch LifeSciences@work programme

10. NGI Valorisations – launch Venture Challenge & Pre-Seed Grant programmes

11. Event Development & Management

12. Organising 2007 Genomics Researchers Event (Young Talent)

13. Organising all 12 editions of Genomics Momentum

14. Organising all 12 editions of Genomics Momentum