1. Earn More in 2011
What is your average profit margin?
________________
How much do you want to earn? ________________
How much did you earn in 2010 (estimated) ________________
Difference ________________
Influence x
1.25
Selling Cycles
January - March (___%) $________ $________
March - June (___%) $________ $________
July - September (___%) $________ $________
September - December (___%) $________ $________
Think about what influences your sales
Identify your Opportunities
Current Customer (2010)
Mailing List (yes/no)
Email List (yes/no)
Frequency
Past Customer (before 2010)
Mailing List (yes/no)
Email List (yes/no)
©2010 The Publicity Queen
Beth Avery Fine
904-803-7713

2. Frequency
©2010 The Publicity Queen
Beth Avery Fine
904-803-7713

3. Identify your Opportunities
Target Market Demographic
Referral Market Demographic
Partnership Opportunities
What is your most profitable client?
Financially?
Time?
What is your least profitable client?
Financially?
Time?
What is your repeating client and why?
©2010 The Publicity Queen
Beth Avery Fine
904-803-7713

4. January
February
March
April
May
June
July
August
September
October
November
December
©2010 The Publicity Queen
Beth Avery Fine
904-803-7713

5. Goals for 2011
Letter
Marketing
Business Development
Career Development
©2010 The Publicity Queen
Beth Avery Fine
904-803-7713