PR cases 2014 regional companies

1. 1
Cases
examples of implemented
PR-projects
«Regional companies»

2. Case 18 (с. Dnepropetrovks):
Press-tour to the «Miroplast» Companys' factory
 Client: «MIROPLAST» - the biggest Ukrainian manufacturer of profiled PVC
systems for metal-steel windows. «MIROPLAST» produces profiles to ТМ «WDS»,
«Olimpia» and others.
 Time and place of the event : July 20 2012 ,factory «MIROPLAST», Dnepropetrovsk.
 The event format : Press-tour with press-briefing and demonstration of products manufacturing.
 Aim of the event: to inform media and targeted audience about a company and its brands,
company popularization, public demonstration of high-quality modern Ukrainian production.
 Participants of the event: management of "MIROPLAST“ Company, invited representatives of
media
2

3.  Was conducted a press briefing, which aroused great interest
among journalists.
 Excursion to the factory for the media
 Post-briefing with the renewal of the dialogue
between the representatives of the company
and journalists.
3
Press-tour to «MIROPLAST» factory

4. Maintaining of fan-pages
in popular social networks

5. Event results
 26 media representatives took part in the press-conference( TV, news agencies,
portals etc.) 3 national TV channels attended. Journalists were able to take comments
from the company's management during the press briefing and post-briefing, and to
see the whole process of production - advanced profile systems.
 Following the results 269 editorial publications came out (including pieces on TV).
 Publications, corresponding to learned information during press-tour, were actively
published more than for a month after the event.
 Following the results of press-tour publications were shown in different media: on sites
of news agencies, in core publications, business media, on TV and Internet portals. In
such manner all targeted audience of «MIROPLAST» company was straddled.
5

6. For "Kerameya" was organized the press conference in the news agency "Ukrainian
News" on the topic «The state and development prospects of luxury materials in
Ukraine», and also held PR-campaign in the media and activities within the
framework of specialized exhibitions. The company's factory is located in the city of
Sumy - by the opening period, the production line allowed to produce 30 millions
pcs. of clinker bricks per year.
Case number 41:
PR-supporting of the building materials factories opening in Ukraine
1. The company "Kerameya" Sumy,
2. The company "TekhnoNIKOL" Dneprodzerzhinsk

7. The opening project of the plant has been implemented with the
supporting of investment venture capital fund Horizon Capital. Volume
of investments into the launch of the production line of clinker bricks of
the TM KlinKERAM amounted 18 million. USD.
http: //www.youtube.com/watch? V = D-uCT-zoGzs

8. For the company "TekhnoNIKOL" (Russia), one of the
largest manufacturers of roofing materials in Europe, in the
conference room UNIAN organized a press conference for
the opening of the plant "TekhnoNIKOL" in Ukraine. The
event evoked great interest in the media.

9. Total investments for the plant’s building, which located
in the city of Dniprodzerzinsk, amounted 8 million. euro.
In the next 3 years after the opening it was planned to
invest in the company’s development more than 3 million.
Euro.

11. PR case (city of Donetsk): supporting the
participation of "DZGA" on exhibiton

12. Shooting the stand
"DZGA"

13. Shooting the instruction of using protection
frame

14. The order for proper use the means of
protection

15. Conclusion of the agreement, a
video interview with the chief

16. Filming the product samples

17. PR CASE №50 (AGRICULTURAL MARKET):
1. PRESS TOUR (YEVPATORIYA, CRIMEA)
2. 2. PROMOTION OF THE BIONA
Project: Organizing the press tour to the plant of biological preparations production
SHP "Niva“ (Yevpatoriya, Crimea), participation in development and fielding the
seminar for professionals of agro-market, consulting, informational support of event.
Client: Group of companies «Biona», a leading Ukrainian producer of biological
preparation for agriculture, 2010.
Aims and objectives : To develop and carry out on-site seminar for agricultural
market on the agricultural enterprise "Niva". In parallel, to organize and hold a press
tour for specialized and business media journalists. Provide a high level of the event
and forming a positive feedback by the end.

18. SOLUTION
Solution: A comprehensive program of the event that successfully combines
information, business and entertainment part.
The main components of the program are:
•Excursion around the enterprise (laboratory, manufacturing, etc.)
•Press–meeting with plant management for the media
•Seminars for specialists (with the participation of leading scientists on this subject, as
well as practicing farmers).
•Communication during the banquets
•Excursion programs to attractions of Yevpatoriya.
Publicity Creating specialists provide customers with necessary advices and
support of the event - with a trip to the region. The agency took over not only
the development of the program (which was, particulary, worked out excursion
routes, timing, decorating the halls, forming the press package and much
more), but also did an invitation for journalists to a press tour and tracing of
publications according to the results.
Managers of Publicity Creating prepared speakers, accompanied journalists on
the road, prepared the necessary information for the media, the maintenance of
press conferences, photo-report, questionnaire of the participants and more.

19. PRESS TOUR TO THE PLANT

20. RESULTS
The event actively contribute for positive reputation of the company BIONA,
became a place of establishing new contacts with potential partners.
The press tour was attended by 15 members of the media - specialized and
business, national and regional.
Following the event, released a number of publications in the media, which
contributed to spread the information about advanced biotechnologies,
production of the TM BIONA and the benefits from working with this producer of
biological preparations.

21. COMPLEX
In addition to the activities described in this briefcase for BIONA
within an integrated accompaniment were Completed the
following activities:
Press conference in Kyiv with the participation of partners and
representatives of industry associations (UNIAN)
http://www.publicity.com.ua/news/video/publicity-creating-
organizovano-krugliy-stol-na-temu-kak-spasti-urozhay-ozimih-
prognozi-i-perspektivi-357.html
•A round table in Kyiv with officials participation of the relevant ministry
(Interfax-Ukraine)
•Seminars in the framework of participation in exhibitons InterAgro (2
years in a row)
•Regular writing and distributing press releases on the media data
basis
•The organization and carrying out the competition for journalists
«decision in the nature» for the best article in using of biological
products in agriculture.
•Creating and maintaining pages on social networks. Commenting in
the Internet.
•Development and production the video stories with comments of the
management and experts on topical issues.
•Consulting in strategic and tactical issues.
•Monitoring and analytics.
•Reporting - monthly.

22. PR-case №55: Promotion of regional
companies (agricultural market)

23. PR-case: the promotion of the agricultural
firm «Druzhba plus» in the city of Krivoy Rog
Series of articles, reports (UT-1, UR-1) on local
and Ukrainian media

24. Solution of the problem: to draw attention to the
brand of city residents, to inform local managers

25. PR-case №60: PR-moving of "Kompeks" (c. Belaya Cerkov,
a manufacturer of computer cases) on the Ukrainian market:
press tour, the conference, a series of notes, articles and
releases

26. Winners of the New Year campaign on
the FM-radio channel, prizes
distribution

27. PR-case №61: PR-moving of «ComPAS» (Donetsk city) the
developer of software for enterprise management “SVOD"
Organization of press events, writing a series of
articles and press releases PR-moving company's
first person, consulting

28. PR case №63: the promotion of the
leading developer of software for banks
in Ukraine (Donetsk city)

29. Lime Systems - a company that has paved its way into the
complicated world of computer programs, has led behind itself
the whole segment of the market in the automation of banking
technologies, has earned the respect of customers, partners and
even competitors.

30. Publicity Creating is a PR-partner of the Lime Systems for five years in a run.
During this time, were written dozens of articles, releases, notes, held a number
of corporate and press events, interviews with target audience. All activities
carried out within the framework of the developed concepts and annual
information models and helped the company to build and strengthen reputation
as a leader among banking software developers in Ukraine.

31. Organizing a series of events for
representatives of banks

32. News on financial portals

33. Media coverage of the 20th anniversary: the spread of releases and writing articles,
writing emotional video interviews with top managers of the banks, partners of the
hero of the day on IT-market, creating corporate video channel on YouTube. Materials
about event and success stories came out in the leading specialized and business
portals, particularly, in liga.net, finance.ua, focus.ua.

34. Welcome:
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company of strategic communications
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