2. Case 11. The program of social
responsibility "TEVA" in Ukraine.
Projects aim:
As part of the company's social responsibility TEVA Company,
provided real assistance to orphanages
The proposed solution:
transfer of charitable help to orphanages, with the help of charities
and city health management organizations
Date and place of the assistance: October-December 2010, 6
cities of Ukraine - Kiev, Donetsk, Lviv, Dnipropetrovsk, Kharkiv,
Simferopol.
3. The transfer of charitable help
(the original high-performance broad-spectrum
antibiotic) to orphanages
Participants of the events:
officials - representatives of the
Ministry of Health, regional and city
health management organizations,
Representatives of regional
charities, children's homes.
4. Achieved during the project results:
Was organized and carried out the transfer of charitable help
(600 packages, fruits, toys) to Kiev, Donetsk, Dnipropetrovsk,
Kharkiv, Lviv, Kherson, Cherkasy oblasts and Crimea
orphanages.
Social Project accompanied by announced and informational
press releases and notes, which were published in the press and
the Internet.
5. Case 23: PR-support of CSR programs
("EKO market – for schools")
Client: Supermarket chain "EKO-Market"
Performer: Publicity Creating
6. The proposed solution
Holding a press
conference on the
results of CSR
programs "EKO-
market – for schools":
In a press conference
which was held in Kiev
secondary school, which
won in the program
"EKO-market – for
schools," took part as
speakers top managers
of "EKO" and officials of
the Kyiv city
administration, as well
as school principals
7. The Results:
Press event has
attracted considerable
interest from the
media, was attended
by over 20 journalists,
including -
representatives of five
TV channels. Thus,
information about the
CSR program "EKO-
market" has received
considerable
resonance.
8. Case № 35: PR-support actions in
the social sphere
Transfer of mammography equipment by AVON Company to Vinnitsa,
Nikolayev, Odessa oncological dispensary, in the framework of social
project AVON “pink ribbon.“ The event was held in the Kiev city oncological
hospital in April 2005, and was attended by more than 120 guests
For Kyiv Regional oncological hospital were purchased 3 mammography "Siemens"
and 3 processing machines "Agfa", as well as modern ultrasound machine.
9. Inviting guests (media representatives, officers,
partners) was carried on name list, work was
organized at the event, writing text materials and
dissemination of information about the charity
event, prepared a report.
