The 7 Myths of Customer-Centricity
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Customer centricity is a lie. The very utterance of the term is a sure sign the one thing that isn’t going on is customer centricity. Data isn’t customer centricity. NPS isn’t customer centricity. A chief customer officer isn’t customer centricity. Almost all marketing isn’t customer centricity. UX isn’t customer centricity. Free postage and packing isn’t customer centricity. Copying Amazon isn’t customer centric.
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The 7 Myths of Customer-Centricity
- 1. SEVEN MYTHS OF CUSTOMER CENTRICITY 1
- 3. 1. DATA
- 4. 2. SINGLE CUSTOMER VIEW
- 5. 3. NPS
- 6. 4. CHIEF CUSTOMER OFFICER
- 8. 6. MARKETING
- 13. Uber
- 19. CUSTOMER CENTRICITY IS A PRINCIPLE “IT’S NOT A PRINCIPLE UNTIL IT COSTS YOU MONEY” BILL BERNBACH 19
- 20. THANKS 20
Hinweis der Redaktion
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