1. 12,000
14,000
16,000
18,000
NUMBERof Agencies in the U.S.
13,866
2000 2001
12,415
2002 2003
12,998
2004 2005
13,508
2006 2007
14,312
2008 2009
13,248
2010 2011 2012 2013
13,101
$43.6 Billion in 2014
REVENUEU.S. Agency
202,800
2000
195,200
2001
174,400
2002 168,100
2003
165,600
2004
170,700
2005
179,400
2006
186,700
2007
184,400
2008
169,500
2009
167,100
2010
172,800
2011
178,500
2012
185.400
2013
188,900
2014
Advertising Agency EMPLOYMENT
TV, Radio, Magazines, Newspapers, Internet, Outdoor, Cinema
& Forecasts for Major Media
ADVERTISINGU.S. Volume
125
150
175
200
$152.3B
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
$197.2B
San Francisco/Oakland
Denver
Portland, OR
Cincinnati
San Diego
Richmond
Charlotte
Nashville
Boulder
Omaha
New York
Boston
Los Angeles
San Francisco
Chicago
Minneapolis
Dallas
Atlanta
Miami
Detroit
2,052
985
905
349
217
440
329
271
583
414
44,319
16,261
13,012
6,216
5.415
5,214
4,878
4,304
4,029
Number of Agencies
Number of Employees
3,805
Where the
Fastest Growing
Metros in the Top 40 Moving Up
at Least 4 Slots in Employment
from 2005 to 2013
JOBSAre
AD HUBS
by Medium 2005 vs. 2014
2005 2014
EXPENDITURE
Share of U.S. Advertising
12.0%
10.1%
38.1%
9.9%
0.4%
4.7%
24.8%
30.2%
14.4%
33.3%
12.4%
0.3%
3.4%
6.0%
Newspapers
Magazines
TV
Radio
Cinema
Out-of-Home
Internet
That Didn’t Exist Ten Years Ago
@
Project Manager
Creative Technologist
Chief Digital Officer
Content Manager
Information Architect
Director of Marketing Analytics
Experience Designer
Programmatic Buyer
Search Marketing Specialist
Community Manager
AGENCY JOBSTen
EVOLUTIONOF THE
ADVERTISING
AGENCY
BUSINESS
Sources:
County Business Patterns
Advertising Age’s annual Agency Report (covering its analysis of 900+ agencies each year)
Bureau of Labor Statistics. Current Employment Statistics
4A’s
Bureau of Labor Statistics. Quarterly Census of Employment and Wages
ZenithOptimedia. Advertising Expenditure Forecasts, March 2015
2008
2009
2010 2011 2012 2013 2014
+3.7%
+7.7%
-7.5%
+7.9%
% Change From Previous Year
+5.6%
+3.7%
+5.4%