Who is today’s book consumer, where are they shopping and how successful are we at reaching them? This webinar is a first-of-its-kind sneak peek into book buying trends for the first half of 2009. Moving beyond basic book sales data, the webinar provides insight into who today’s book buyer is, what they buy, where they buy books and what motivates their purchase.
Presented by Kelly Gallagher, Vice President, Bowker Publisher Services
Moderated by Tina Jordan, Vice President, AAP
39. Source PubTrack Consumer Likelihood to Buy E-Reader: Total Very likely Somewhat likely Not likely - no interest Already own All Book Buyers 100% 4% 7% 23% 1.50% % Male 43% 58% 51% 47% 52% Mean Age 42.0 33.1 35.0 43.3 44.3
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48. Thank You! Kelly Gallagher Vice President Publishing Services Bowker [email_address] 908.425.7689 Twitter – bookbuyrinsight For more information on Consumer information visit – www.bookconsumer.com Tina Jordan Vice President AAP [email_address] 212-255-0200
Hinweis der Redaktion
Today in the publishing industry we are immersed in a world of flux & contradiction– where the rules of engagement are continually changing. Gone are the days of the predictable supply chain with manageable print runs and a handful of outlets to stock and sell our books to waiting consumers… in its place now is a world where content and its delivery is an amorphous and illusive challenge that shows little respect for the traditional model of supply and demand.
One need only take a look at a week’s worth of headlines to see the transformation happening before our very eyes…
So who is responsible for this diabolical plot to overthrow our traditional supply chain??? Of course it’s today’s consumer… sitting in her Zen-like pose reading Aldus Huxley’s Brave New World on the beach at sunset… not caring about our issues… but just expecting that her expectations will be met whenever, where ever, and how ever she decides to acquire, read, and/or share her next book. Such is the world of publishing today!