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haldiram presentation.pptx

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haldiram presentation.pptx

  1. 1. DAYANANDA SAGAR COLLEGE OF ENGINEERING (An Autonomous Institution, affiliated to VTU, Approved by AICTE & ISO -9001:2015 Certified institution) Shavige Malleshwara Hills, Kumaraswamy Layout, Bangalore – 560 078 DEPARTMENT OF AERONAUTICAL ENGINEERING
  2. 2. PRESENTED BY: 1. RAGHUNATH REDDY 1DS20AE021 2. PRUTHVIRAJ THORAT 1DS20AE029 3. SRUJAN YANKANCHI 1DS20AE039 4. UDAYKIRAN BIRADAR 1DS20AE042
  3. 3.  Haldiram's started in Bikaner, is one of India's largest sweets and snacks manufacturers. Haldiram has its establishment in many parts of India viz Delhi, Gurgaon, Nagpur etc.  It held the snacks market for more than 70 years and still continues as the best indian snacks company in the globe.
  4. 4. Haldiram was founded in 1937 by Ganga Bishan Agarwal, fondly known as Haldiram Ji in his household; as a retail namkeen shop in Bikaner, Rajasthan. Beginning of way back in 1941 in Rajasthan The brand name HALDIRAM BHUJIWALA was introduced. Subsequently in 1958 reach extended to Kolkata and further to west of india and never looked back.
  5. 5. In order to drive expansion, the company's first manufacturing plant was started in Calcutta. In 1970, a larger manufacturing plant was established in Jaipur. Another manufacturing plant was established in New Delhi, in the early 1990s. In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the Brand Trust Report; a study conducted by Trust Research Advisory.
  6. 6. In 2017 it was crowned as the country's largest snack company, surpassing all other domestic and international competitors. The company offered a wide variety of traditional Indian sweets and snacks at competitive prices that appeled to people belonging to different aged groups. It has expanded its presence to more than 80 countries worldwide, starting with US. It was the first company in india to brand “NAMKEENS”.
  7. 7. Shahi Mixture Moong Dal Cornflakes Mixture Kashmiri Mixture Kaju Mixture Aloo Bhujia Bhujia Navrattan Chana Jor Garan Bombay Chana Chilli Chatak Laccha All In One BhelpuriMeti Sev Mint Lachha Khatta Meetha Plain Bhujia
  8. 8. SHAHI MIXTURE: mildly-spiced mixture of exotic ingredients like Almonds,Pistachio nuts,Cashew nuts,Spinach and Musk melon seeds,Moong pulses and Gram flour. CORNFLAKES MIXTURE: mildly-spiced mixture of fried Cornflakes, Cashew nuts, shredded potatoes, Gram flour, Spinach, Raisins, Sesame and Poppy seeds.
  9. 9. BHUJIA: Bhujia or Namkeen bhujia is a savoury deep- fried snack made from chickpea flour. KASHMIRI MIXTURE: Haldiram Kashmiri Mixture is the crunchy and crispy namkeen made of green gram, potato chips and cashew nuts and other ingredients. KHATTA MEETHA: sweet and sour snack made of peanuts, Gram pulses, Peas.
  10. 10. 30% 10% 60% NAMKEENS SWEETS OTHERS
  11. 11. SWOT ANALYSIS W S O T 1. Quality 2. Research and Development 3. Pricing 4. Packaging 5. Trust of the consumers 1.Less advertising is done compared to other food brands 2.Involved only in Indian snacks 1.Increase its reach in India and abroad 2.Expand the hotel business 3.Increase the number of outlets 1.Customers are inclined towards western ways 2.Indian snacks are considered unhealthy 3.Increased competition from other brands and local players
  12. 12. 3 50 1075 Manufacturer C&F Agents Distributors Retailers/Malls/outlets Consumers 6,00,000+ Margin levels 5% 8-10% 14-30%
  13. 13. HALDIRAM 27% FRITO LAYS 45% ITC 16% OTHERS 12% HALDIRAM FRITO LAYS ITC OTHERS
  14. 14. 1. U.S.A 2. U.K 3. Germany 4. Spain 5. Holland 6. Switzerland 7. France 8. Italy 9. U.A.E 10. Kuwait 11. Qatar 12. Bahrain 13. Saudi Arabia 14. Australia 15. New Zealand 16. Japan 17. Sri Lanka 18. Thailand 19. Singapore 20. Philippines 21. Nepal 22. Botswana 23. West Indies
  15. 15. Back then bhujia in Bikaner was very commoditized product Haldiram made major three changes in making of bhujia Initially bhujias where made of besan but he started making it out of Moth ki dall this made bhujia delicious. In addition to this instead of making them soft he started to making them into fine crispy mixture. He started to selling this bhujia at 150% extra cost compared to market He named his bhujia as Dungar sev which was named after the maharaja dungar singh but it didn’t have any connection to the maharaja.
  16. 16. Haldiram separated into three discrete businesses which where in Bikaner, Kolkata and Nagpur . Bikaner and Kolkata were doing well but shiv kishan the 3rd generation of Agarwal family was struggling to sell bhujias in Nagpur because the demand for snacks in general was not very high in Maharashtra. Then he realized that maharastrians had not been exposed to more savory snacks and sweet market sold only few sweets. Then he introduced different sweets like kaju katli, malai ladu, rasgula and rasmalia. Within 3 years sells shot up by 400%. Then he started south indian restaurant in Nagpur for costumer acquisition reasons.
  17. 17. HALDIRAM PROVIDES A SAVORY SNACKS AS CUSTOMERS TASTE & PREFERENCES. As WOMEN are the buyers for household needs and the deciding factor on what to be served to the guests. Haldiram targets them for their Namkeens. Minute Khana for those ready-to-eat food needs. Takatak & Whoopies for KIDS. In mithai also, they have come with sugar free sweets for the “diabetic” or HEALTH CONSCIOUS CUSTOMERS. Further, there is something for everyone in Haldiram’s varied product range, and the all famous Mithai for everyone at home.
  18. 18. PACKAGING:attractive packaging in different colors influences purchases. During festival season haldiram’s products are sold in attractive looking special gift packs PRICE: Competitive Price to penetrate the unorganized markets .Prices varies according to weights & type of Namkeens & raw materials. PLACE: Where customers can purchase the product is also an important factor in determining sales. It is available at Railway outlet & Retail Shops. It is also available in rural & urban areas. PROMOTION: High awareness among the customers. High brand loyalty for Haldiram Products. POSITIONING: Haldiram offers ready to eat high quality readily available Indian snacks with excellent packaging which provides increased shelf life to its products.
  19. 19. 0 2000 4000 6000 8000 2015 2016 2017 2018 2019 2020 2021 Revenue in (crores) years
  20. 20. Haldiram’s is an ISO 9002 and HACCP recognized company with several awards under its belt. International Award for food & Beverages awarded by Trade Leaders Club in Barcelona, Spain in 1994. Kashalkar Memorial Award presented by All India Food Preservers Association in 1996 at its Golden Jubliee Celebration for manufacturing the best quality food products. Haldiram was ranked as the 98th in the "India' Most Trusted Brands 2003" Survey done by A.C. Nielsen ORG MARG commissioned by " The Economics Times” MERA Delhi Award was awarded by Agricultural & Processed Food Products Export Development Authority in the year 2004.
  21. 21. There is high awareness level for different Haldiram’s Products amongst the retailers. They have vast market coverage. Thus, through hard work and correct marketing strategies: Haldiram has become an integral part of each family. From the survey of 250 retailer in delhi it was noticed that in most of the retailers are keeping Haldiram namkeens. Market share of Haldiram namkeen is more than double of its competitors. From the data it’s quite clear that while promoting any brand the foremost consideration are good demand & margin followed by regular supply and next comes brand names.
  22. 22. Average annual sale come out to be highest of Haldiram’s namkeens followed by Lehar, Bikano, local brand like Namkeens, Raja, Shammi, Tingle ,Shah, Aone, Rajsi, etc. There is significantly high brand loyalty for Haldiram’s products amongst the customers. Haldiram’s – a place where Quality and services a matter of habit.

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