WordCamp CT 2014 SEO presentation. A live case on how I took a website from having zero keywords to having over 590 keywords ranking on the first page of Google without any link building or social media marketing. WordPress SEO site structure WordPress Plugins you will need Keyword research On-page optimization Want to learn more? Contact me at http://marknetgroup.com

1. “While Google is constantly updating
the way we rank, WordPress has
forever changed the speed at which we
rank” – Alex Miranda

2. Case Study: How I Optimized A
WordPress Website To Rank On The First
Page of Google
Alex Miranda

3. My Profile
• SEO Marketing since 1998
• Digital Marketing VP at Marknet Group Inc
• Certified Google Adwords Professional
• WordPress SEO Speaker & Trainer
• Asst Organizer of Hudson Valley & Westchester
WordPress Meetup Group
• Asst Organizer of Hudson Valley Digital Marketing
Meetup Group
• Executive Chef

4. How Do I Find A Good SEO Pro?
• Ask Questions - Just because someone talks SEO doesn’t mean they know SEO
• Email - If you get an Email from an SEO company offering their services, DO
NOT REPLY..TRASH IT!!
• Phone Solicitation – If an SEO company calls you out of the blue, Avoid them.
• Countries – Using an SEO company from a third world country may be cheap
but at the end of the day it will be costly. There are good companies out there.Do
your homework
• Ranking Guarantee – No one can guarantee a #1 ranking on Google.
• Get References – Ask for multiple references you can call
• Use LinkedIn – Find them. Check out their recommendations and NOT their
endorsements
• Check for yourself – Check the sites they optimized, Check their rankings. What
tactics are they using?
Read more tips HERE

5. What Are NOT Search Engines Looking
For?
• Keyword Stuffing - Overuse of keywords on your
pages
• Purchased Links - Buying links will get you nowhere
when it comes to SEO
• Low Quality Links - Make it relevant
• Poor User Experience - Make it easy for the user to
get around
• Old Content - Does your site have old outdated
content? Is your site outdated?

6. Ask Yourself 4 Questions
• Who are you?
• Where are you?
• Why are you searching for this?
• Who are you trying to reach?

7. Types of Keywords
• Broad and Popular – Coffee Machines, WordPress
(Don’t bother)
• Niche – Commercial Coffee Machines, WordPress SEO
Expert (Not too shabby)
• Long Tail Keywords – Commercial Coffee Machines
Westchester, WordPress SEO Expert NYC (YES!!)

8. Install Plugins
• Google Analytics for WordPress - Joost De Valk
• Google XML SiteMaps – Arne Brachhold
• WP Robots Txt - Christopher Davis
• SEO Plugin? Depend on what is right for you.

9. Check General Settings
• Site title
• URL
• New York time zone
• Date format
• Time format

10. Check Writing Settings
Update Services
Photo: allstuffweb.com

11. Add This Ping List
http://blogsearch.google.com/ping/RPC2
http://rpc.pingomatic.com/
http://feedburner.google.com/fb/a/pingSubmit?bloglink=http%3A%2F%2Fwww.eurocoffeeusa.com
http://www.bing.com/webmaster/ping.aspx?siteMap=www.eurocoffeeusa.com/sitemap.xml
http://submissions.ask.com/ping?sitemap=http%3A//www.eurocoffeeusa.com/sitemap.xml
http://www.google.com/webmasters/tools/ping?sitemap=http://www.eurocoffeeusa.com/sitemap.xml
http://rpc.twingly.com
http://rpc.weblogs.com/pingSiteForm?name=BlogTitle&url=http%3A%2F%2fwww.eurocoffeeusa.com
http://geourl.org/ping?p=http%3A%2F%2Fwww.eurocoffeeusa.com

12. Check Reading Settings
• Make sure Search Engine Visibility is not checked.
• Edit Robots.txt content

13. Check Discussion Settings

14. URL Structure & Permalinks

17. Content
• Clear and Simple. Is your homepage digestible in 5
seconds?
• Engage your reader. Write for visitors first. Do not
write for search engines
• Create a great, seamless user experience
• Call to action = conversions & leads
• Keep website fresh and updated
• Too many ads on homepage will kill you
• Avoid flash and avoid auto play sounds

19. Targeted Page

20. Title Tags
• Do not use the same title for every page
• Create unique title tags for each page. Make sure they
are relevant to the page
• No more than 70 characters and avoid stop word
• Should contain keywords from content

21. Meta Description
• Keep it below 165 characters
• Create unique meta tag descriptions for each page
• Make sure the keywords match your title tags
• Meta tags are extremely important in gaining user
click-through from search engine result pages

22. Sitemaps
HTML Sitemap - HTML Sitemap contains links to
all pages within a website. Makes it easier for visitors
to find your content.
XML Sitemap - Designed for search engines. Makes
it easier for search engines to find your content

24. There is so much more to learn…
• Local SEO
• Link Building
• Citations
• Social
• Video
Want to learn more?

25. Lets Touch Base
Email: alex@marknetgroup.com
Twitter: @mralexmiranda
Facebook: www.facebook.com/prunderground
Google+: google.com/+AlexMirandaSEO
Web: http://www.marknetgroup.com

26. www.linkedin.com/in/mralexmiranda/
* If you liked my presentation, give me a
recommendation.