Solution Local-Based Advertising

What Proxistore ?
A concept for smart communication:
Advertisers can communicate their message to
their geolocated customers surfing on well known
websites with a large audience;

Advertisers can manage their message in real time,
determine their area of communication, control
their budget and check the results online;

Surfers can get local business information in a non-
intrusive format and present on their favorite
websites.

Proxistore nework: Guaranteed national audience = 4,998,087 people
or 75.2% of internet users in Belgium.

Wifi or 3G IP Geolocation

No Pop-up
location
browser

Google Geolocation

Rectangle Cookie ok Store
call check check

NO yes

2 exceptions: Switch to DFP Local campaign

1° CPD fomrats on HP
2° Retargeting sex, age > geoloc. National campaign

Proxistore technically?
CASCADE GEOLOCATION: impossible not to be
geolocated.
The surfer geolocates himself accurately.

Google (street car) and wifi SSID.

If the surfer is using a mobile phone, 3G
triangulation.
IP address.

Proxistore technically?
AUTOMATIC SELECTION:

The number of times the ad has been broadcasted
per day

The remaining budget per ad

The distance between the tag and the surfer

SEAT national vs SEAT local

+ 93%

Seat Testimonial :

"We only advertise for our concession holders
that still have cars on stock (…) We only pay for
the extremely targeted surfers." Stephan
Bogaert, Marketing Manager of SEAT (Trends)

Proxistore communication?
A real campaign!

Magazines, daily press, Internet, radio.

Surfers have to be informed on what is geolocation
exactly is and its direct benefits.

Tool.proxistore.com
A real service for advertisers:

Post code/Communes

Select on map

Useful information on the
area of influence

Ability to select days and times when
the ad is broadcast,

Ability to cap the budget per day

Ability to consult the results per ad in real time:
• Displays,
• Clicks on URL,
• Clicks on map,
• Clicks on Facebook likes.

Case Study: Deli Traiteur

Clicks
Deli Deli Map %
436 143 33
The client has launched a 3rd campaign

Testimonial Deli Traiteur:

"Beautiful innovation in terms of online
products with a local focus.
"Alexandre Terlinden, Marketing Director at
Delitraiteur SA.

CaseStudy: Deutsche Bank

The client has launched its 3rd campaign
URL :
https://www.db-tools.be/campaigns/oudenaarde/index.html?kid=local2012.e.bac.01.CC.oud

Solution Local-Based Advertising

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