Align Sales and Marketing successfully Organize sales around buyer persona Align for Transparency and Accountability With CRM Manage Customer Relationships with Smarketing Maintain alignment standards with Sales and Marketing

1. How To Align
Sales And Marketing
Using CRM As The
Hub
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2. TODAY’S AGENDA
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Sales and
marketing
Alignment
Alignment for
Transparency and
Accountability
With CRM
Sales organized
around buyer
persona
Manage
Customer
Relationships with
smarketing
Maintain
alignment
standards with
Sales and
Marketing
1
2
3
4 5

3. Ausaf Ahmed
(Senior Project Delivery Manager)
Aiswarya R. Nair
(Content Writer)
TODAY’S SPEAKER
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4. Propel Guru is a full-fledged sales and digital
marketing agency that helps customers
generate revenue by helping them improve
their SEO, PPC, email marketing, lead
generation, and social media marketing
results. We offer a wide range of services,
including Creative Development, SEO &
Content Strategy, Digital Marketing, Strategy,
Analytics & Auditing, Social Media Marketing,
SEM & SEO, Email Marketing, and Lead
Generation.
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ABOUT PROPEL GURU

5. hello@propelguru.com +1-604-256-0821
TABLE OF CONTENTS
1 WHY CRM TO YOUR BUSINESS
2 SALES VS MARKETING
3 GROWTH FUNNEL
4 SMARKETING
5 CRM AND MARKETING ALIGNMENT

6. 1
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WHY CRM TO YOUR BUSINESS
LEARNING
Learn about
customer’s needs and
fulfill them.Well
organized customer
data helps companies
to have a strategic
planning
ORGANIZATION
Businesses can be
more efficient and
automate their
processes. It is also
easier to streamline
all the processes for
the business.
OPTIMIZATION
With CRM, you can
optimize the customer
interaction. CRM can
also increase
customer satisfaction.
2 3

7. It’s all about how you
attract your customers
It’s more about
networking and reach
out
Warming up old and
new prospects.
Paid ads, social
media, content, and
SEO is the main
tactics.
Get new prospects
and provide them with
values.
It’s more about
explaining to the
customers about the
product or service.
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SALES VS MARKETING

8. MARKETING IS NOT EQUALS
TO SALES…
BUT THEY NEED TO WORK
TOGETHER....
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REMEMBER

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GROWTH FUNNEL

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SMARKETING

11. hello@propelguru.com +1-604-256-0821
A PICTURE ALWAYS REINFORCES THE CONCEPT
Images reveal large amounts of
data, so remember: use an
image instead of long texts

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A PICTURE IS WORTH A THOUSAND WORDS

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WHAT IS SMARKETING?
1. As the number of leads generated by inbound marketing
grows, effective sales and marketing alignment becomes
a crucial area of organisational architecture.As the
number of leads generated by inbound marketing grows,
effective sales and marketing alignment becomes a
crucial area of organisational architecture.
1. It's more successful to sell to individuals who want to hear
from you than than interrupting strangers who don't.
1. The goal is for sales and marketing to be completely
aligned, so they can work together to achieve similar
goals and increase revenue.

14. ALIGN YOUR GOALS
KNOW YOUR
OBJECTS AND
KPIS
NURTURE THE
LEADS
USE SALES TACTICS
TO NURTURE LEADS
ON A REGULAR BASIS
AUTOMATE EVERYTHING
USE CRM LIKE
SALESFORCE AND
HUBSPOT FOR
EMAIL MARKETING
OR ADS.
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CRM AND SMARKETING ALIGNMENT

15. HAVE A RETENTION
STRATEGY IN MIND
HAVE A SINGLE
CUSTOMER JOURNEY
HAVE A CUSTOMER
PERSONA
AVOID DUPLICATE
EFFORTS
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STEPS TO KEEP IN MIND

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REMEMBER
SUCCESS COMES WHEN
YOU ARE ALIGNED BEFORE
EVEN THINKING ABOUT THE
ACTIONS.

17. THANK YOU
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