This flow diagram is designed to get you thinking about how you can strategically link your social media activities and measure the subsequent results against your sales goals. Whether you are a small business owner looking to increase brand awareness or you want to increase your chances of finding a job via self-promotion, I hope you find this example diagram to be valuable in your efforts.

1. RULES
12 ● Be active. Social
media is NOT static.
Don’t create profiles
ast that you will not
Podc ation)
o edu
c 13 regularly update.
(audi
(fri
● Remember, quality
Fac s &
en
over quantity.
11
eB fans
d
The Social Media Brand Building Process
oo
● Learn the proper use
r
k )
tte of each social site.
sle
ew m They ARE NOT created
ic N fro )
ron mail PDA equal.
ect ia E r or
El ( v ● Never hard sell or
7 pu
te
come across as
c om
desperate in your
10
W
ich
ord-r
eb
messages.
/keyw load to
in
tag
Au ial m app
ar
● Always find out a
Write nt and up site 14
8
tom
(follo
eb soc ere
te person’s preferred way
Twitt rs)
io i
con /o r W
at ik
(w
g and
uc , W
n)
ate edia p priat
of receiving info.
h
Blo
we
ed te
er
● Test any new social
n si
link rof e) 9
te eb
media site for at least
rit W
age iles
mes for you g
(w log,
hash gy (inc ging
ro
6 90 days before
n
r
of
ludi
B
deleting a profile.
g
all
Secure smaller URL 20
stra elop ta
.
● Be genuine!
sage
In icks % ↑ affic
#o
link (i.e. Bit.ly) to spread Ra
19
30
)
as nd pr
its s
dio
f cl ll as ile tr
tags
vis ct
& track your message via sh o
al pe
Dev
)
we
da and/ in si
te
a
w
ot os
steps #10 - 18
ys,
.t r
vs I (p
me r vie e
(professional
connections)
rs O
of
ye e R
asu ws
5
LinkedIn
o
bu ur
15
re
& eas
1 21
M
/tr sea le
t
pa to re ytics, (i.e.
rns view Goog
ds. rch
l ols
2
Ale gle A EO to
Optimize tagging
ry
en
u st s
ind topic
Determine your subject strategy & message
18
na
g)
S
rch t
gin
matter expertise. delivery based
Go Use
r
sea & ho o you
ssa
tte
nt pe
Re ds on ROI results
)
t
rts
nt
o
n .
sta Sky
tre leva ertise
Me
4 3 re exp
)n
l ed re
s
tio
Ch
oo eed l 17
ua Sha
(In
uca
se S F sefu
wr a sp RS
to ning u o.
(vis Slide
ite eci e
/ta fic rib tai inf 16
lk a top
bo bsc s con vant
Su te
ut. ic to si rel
e © Copyright 2010-2013. Alicia Butler Pierre. All Rights Reserved. Social media is an incredibly dynamic and You
of and robust platform for virtual communication and real-time, interactive promotion. As such, the above process is (audio/vis Tube
ual e
intended to show individuals as well as business owners an example of how, based on their marketing strategy, duca
tion)
various activities can be linked together into a cohesive process that can be monitored and measured against your
sales goals. Request a customized process at www.eqbsystems.com. View full article at: http://wp.me/p2njI0-be