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© 2014 IBM Corporation 
Transitioning to Hybrid Cloud 
Presented by: Michael Curry 
August 21, 2014
The world is changing and changing fast… 
Mobile 
billion (plus) smart devices 
shipped in 2013 alone. 
1 
Social 
81 
percent of customers depend on social 
sites for purchasing advice. 
Big Data 
90 
percent of the data created in 
the last two years alone. 
Cloud 
62 
1 
percent of total workloads will be in the 
cloud by 2016. 
Internet of Things 
75 
billion devices connected to the 
internet by 2020. 
© 2014 IBM Corporation
2 
50% 
of large enterprises will have 
hybrid cloud deployments by 2017 
85% 
of new software is now 
being built for the cloud. 
46% 
of IT spend moving to cloud 
by 2020 
© 2014 IBM Corporation
IBM is making major 
investments in cloud. 
$2B 
SoftLayer 
Acquisition 
$1.2B 
Data Center 
Expansion 
$7B+ 
Acquisition 
Investment 
$1B 
Cloud Software 
Development 
100+ 
SaaS 
Offerings 
© 2014 IBM Corporation
The Evolution of Cloud 
Virtualization Dynamic Hybrid 
“I want to get more out 
of my existing hardware” 
“I want to strategically 
use public and private 
cloud together”. 
Cloud Enabled 
“I want to move my existing 
middleware workloads to 
the cloud” 
Cloud Native 
“I want to rapidly build new, 
born on the cloud, engaging 
applications in a continuous 
delivery model” 
Business Services (SaaS) 
“I want to use an app 
without having to own it” 
© 2014 IBM Corporation
5 
Amsterdam 
20,000,000 
IPv4/IPv6 dual stack 
Global DNS 
Global DDOS Mitigation 
New York City 
Washington D.C. 
Global Internet Exchanges & Peering 
India 
China 
Tokyo 
Hong Kong 
Singapore 
Melbourne 
Seattle 
San Jose 
Los Angeles 
Denver 
Mexico City 
Chicago 
Dallas 
Houston 
Toronto 
Montreal 
BRAZIL 
Miami 
London Frankfurt 
Paris 
Sydney 
Atlanta 
New Data centers in 2014 
Data center and Point of Presence 
Network Point of Presence 
21,000 
100,000 
Servers Customers 
Active Domains 
© 2014 IBM Corporation
SoftLayer: Bring Your Own Software and License (BYOSL) 
6 
 Announced Oct 29, 2013 
 For SWG PPA PVU-based software 
 License portability: on-prem, off-prem, hybrid 
 Standard PPA acquisition, support, entitlements 
SoftLayer Self Service Infrastructure as a Service Offerings Based on x86 Technology 
CloudLayer Computing 
Public Dedicated Servers 
Private Cloud 
Bare Metal Cloud 
Cloud 
Instances 
Instances 
Instances 
Server Type Virtual Virtual Physical Physical 
Physical Server Tenancy Multi Single Single Single 
Processor Value Unit (PVU) 
Bring Your Own Software & 
License (BYOSL) 
70 PVU 
per virtual 
core 
100 PVU per 
virtual core 
100 PVU per virtual 
core 
Per Sub-capacity 
Licensing (e.g. 70 & 100 
PVU per core) 
© 2014 IBM Corporation
Patterns: Create Once & Deploy Anywhere 
Traditional 
Components 
System 
Service 
on 
Private 
On-Premises 
Public 
• SW Scaling 
• HW Scaling 
Off-Premises 
Flexibility 
Bursting 
z • Provisioning 
• Monitoring 
• Maintenance 
© 2014 IBM Corporation 
AUTOMATED 
Service 
on 
Accelerates and simplifies running enterprise 
applications on the cloud 
Seamless portability across private/public clouds 
Pre-defined patterns from IBM and third parties 
on IBM Marketplace 
Automated application deployment and 
management 
Defined Patterns 
Services
Composing of an application, not traditional writing 
of an application 
6 
Add Monitoring 
service instance 
5 
4 
3 
2 
Create app 
Add database 
service 
Extract social media 
data into database 
Add social 
analytics service 
Secure the service 
1 
TASK: 
Create a secure application that 
analyses sentiment about certain 
topics in social media 
© 2014 IBM Corporation 
Cloud Native
IBM BlueMix 
Delivering a Composable Services development environment 
Run Your Apps in Seconds 
No VM or middleware setup, multiple 
language support, instant DevOps 
Pick Your Own Development Tooling 
Fully integrated repository and web editor, or use 
your own third party tools 
Create Apps Quickly with Prebuilt Services 
Broad catalog of IBM, 3rd party, and open source, APIs 
and services to compose an application in minutes. 
Integrate with Your On Premise Systems 
Build hybrid environments. Connect to on-premises 
systems of record plus other public and private 
clouds. Expose your own APIs to your developers. 
Instantly Secure and Monitor Your Apps 
No need to worry about provisioning or managing 
infrastructure. 
© 2014 IBM Corporation
An Expansive Catalog of Services 
Cloudant Rules 
10 © 2014 IBM Corporation 
Watson Cloud 
Big Data 
Integration 
Analytics. 
Push 
Notifications 
Cloud 
Code 
Time 
Series 
Mobile 
Quality 
Assurance 
Internet 
of Things 
Rapid Apps Mobile 
Application 
Security
Open is the only way 
Standards Portability Technology Stacks 
11 
© 2014 IBM Corporation
12 
Optimized Content from IBM 
Liberty for Java 
• Best Java price/performance offered on ANY cloud 
BigInsights/Hadoop 
• Best Hadoop price/performance offered on ANY cloud 
© 2014 IBM Corporation
Announcing the BlueMix Garage 
Innovate. Develop. Learn. 
In partnership with  Unique, “startup” environment for innovating on BlueMix 
13 
 Paired with top consultants and agile techniques for 
creating interesting apps 
 Building gSchool intensive learning course with BlueMix / 
Cloud Foundry 
© 2014 IBM Corporation
Public or Private? Dynamic is the Future. 
14 
Private Cloud & IT 
Benefits: 
• Fully customizable 
• Robust management 
• Secure by design 
Best of both worlds. 
Better outcomes. 
Public Cloud 
Benefits: 
• Low entry cost 
• Pay-per-use 
• Highly elastic 
+ + 
Maximize return on existing IT investments 
Match workloads to best-fit infrastructure 
Hit the right balance of risk to speed 
Meet seasonal capacity without CapEx 
Add new capabilities quickly 
© 2014 IBM Corporation
Dynamic Hybrid Cloud Optimizes Flexibility 
Leverage the power of the cloud without starting from scratch 
Core IT IaaS PaaS 
IBM 
Bluemix 
15
New Runtime Infrastructure 
WAS Liberty MQ Light DataPower v7 PureApplication 
Service 
BlueMix 
© 2014 IBM Corporation
API Management Opens the Door to On Premise Services 
Assemble business APIs easily 
Secure Gateway for strong yet unobtrusive data 
protection 
Control APIs at a fine-grained level 
Analyze API usage 
Manage private, partner and public communities 
of app developers 
Ease self-service developer onboarding 
IBM API Management 
© 2014 IBM Corporation
Cloud Integration Weaves Data & Systems Together 
Broad pre-built connectivity 
 Simplify access to systems with pre-built, easy to use connectors to a wide 
range of on-premise and off-premise systems 
 SDK included allowing partners and customers to extend the connectivity 
End to end integration form one platform 
 Secure COTS and API connectivity, mapping interface, 
exposing integration as API all from one cloud based 
Environment that no other competitor has 
Integration as an integral part of BlueMix 
IBM BlueMix is the only one allowing customers to integrate as 
part of the platform , reducing time to value to an completed 
application for the enterprise 
Reduced development time 
 Choice of Rapid coding and visual composition gives developers 
a choice of environments based on skill 
 Reduces development time from weeks to days 
BlueMix 
External SaaS 
Applications 
Third-party 
APIs 
On-Premise 
Services 
Connectors 
Connectors 
APIs 
APIs 
On-Premise 
Applications 
BlueMix APIs 
Visual Composition Rapid Coding 
© 2014 IBM Corporation
Leaders are fast embracing the new wave … 
Pitney Bowes, a global leader in software innovations, and mailing and 
shipping solutions, powers billions of transactions in modern commerce 
“Pitney Bowes location-based 
services on IBM BlueMix will allow 
innovators and developers to 
seamlessly extend their products 
and services to the cloud and mobile 
devices.” 
-Roger Pilc, Chief Innovation Officer, 
Pitney Bowes .. 
© 2014 IBM Corporation
Introducing IBM Cloud Marketplace 
New Buying 
Experience 
 Over 200 IBM and Third-Party 
Software and Services 
 Leverage world-class IBM 
partner ecosystem 
 Curated solution pages with 
IBM expertise 
 Easy access to build, consume, deploy 
and purchase services 
© 2014 IBM Corporation
Ease Your Journey to Cloud with IBM 
Custom fit to your needs 
Adopt at your own pace 
Balance optimization and innovation 
21 
Defined Patterns 
Services 
Composable 
Services 
Business 
Services 
Infrastructure 
Services 
© 2014 IBM Corporation
22 
Next Steps 
Sign up for BlueMix 
Try out WAS Liberty & MQ Light for free 
Request a deeper briefing on moving to Cloud 
Sign up for a free Cloud Workshop with our Cloud technical experts 
© 2014 IBM Corporation
Thank You

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Transitioning to Hybrid Cloud

  • 1. © 2014 IBM Corporation Transitioning to Hybrid Cloud Presented by: Michael Curry August 21, 2014
  • 2. The world is changing and changing fast… Mobile billion (plus) smart devices shipped in 2013 alone. 1 Social 81 percent of customers depend on social sites for purchasing advice. Big Data 90 percent of the data created in the last two years alone. Cloud 62 1 percent of total workloads will be in the cloud by 2016. Internet of Things 75 billion devices connected to the internet by 2020. © 2014 IBM Corporation
  • 3. 2 50% of large enterprises will have hybrid cloud deployments by 2017 85% of new software is now being built for the cloud. 46% of IT spend moving to cloud by 2020 © 2014 IBM Corporation
  • 4. IBM is making major investments in cloud. $2B SoftLayer Acquisition $1.2B Data Center Expansion $7B+ Acquisition Investment $1B Cloud Software Development 100+ SaaS Offerings © 2014 IBM Corporation
  • 5. The Evolution of Cloud Virtualization Dynamic Hybrid “I want to get more out of my existing hardware” “I want to strategically use public and private cloud together”. Cloud Enabled “I want to move my existing middleware workloads to the cloud” Cloud Native “I want to rapidly build new, born on the cloud, engaging applications in a continuous delivery model” Business Services (SaaS) “I want to use an app without having to own it” © 2014 IBM Corporation
  • 6. 5 Amsterdam 20,000,000 IPv4/IPv6 dual stack Global DNS Global DDOS Mitigation New York City Washington D.C. Global Internet Exchanges & Peering India China Tokyo Hong Kong Singapore Melbourne Seattle San Jose Los Angeles Denver Mexico City Chicago Dallas Houston Toronto Montreal BRAZIL Miami London Frankfurt Paris Sydney Atlanta New Data centers in 2014 Data center and Point of Presence Network Point of Presence 21,000 100,000 Servers Customers Active Domains © 2014 IBM Corporation
  • 7. SoftLayer: Bring Your Own Software and License (BYOSL) 6  Announced Oct 29, 2013  For SWG PPA PVU-based software  License portability: on-prem, off-prem, hybrid  Standard PPA acquisition, support, entitlements SoftLayer Self Service Infrastructure as a Service Offerings Based on x86 Technology CloudLayer Computing Public Dedicated Servers Private Cloud Bare Metal Cloud Cloud Instances Instances Instances Server Type Virtual Virtual Physical Physical Physical Server Tenancy Multi Single Single Single Processor Value Unit (PVU) Bring Your Own Software & License (BYOSL) 70 PVU per virtual core 100 PVU per virtual core 100 PVU per virtual core Per Sub-capacity Licensing (e.g. 70 & 100 PVU per core) © 2014 IBM Corporation
  • 8. Patterns: Create Once & Deploy Anywhere Traditional Components System Service on Private On-Premises Public • SW Scaling • HW Scaling Off-Premises Flexibility Bursting z • Provisioning • Monitoring • Maintenance © 2014 IBM Corporation AUTOMATED Service on Accelerates and simplifies running enterprise applications on the cloud Seamless portability across private/public clouds Pre-defined patterns from IBM and third parties on IBM Marketplace Automated application deployment and management Defined Patterns Services
  • 9. Composing of an application, not traditional writing of an application 6 Add Monitoring service instance 5 4 3 2 Create app Add database service Extract social media data into database Add social analytics service Secure the service 1 TASK: Create a secure application that analyses sentiment about certain topics in social media © 2014 IBM Corporation Cloud Native
  • 10. IBM BlueMix Delivering a Composable Services development environment Run Your Apps in Seconds No VM or middleware setup, multiple language support, instant DevOps Pick Your Own Development Tooling Fully integrated repository and web editor, or use your own third party tools Create Apps Quickly with Prebuilt Services Broad catalog of IBM, 3rd party, and open source, APIs and services to compose an application in minutes. Integrate with Your On Premise Systems Build hybrid environments. Connect to on-premises systems of record plus other public and private clouds. Expose your own APIs to your developers. Instantly Secure and Monitor Your Apps No need to worry about provisioning or managing infrastructure. © 2014 IBM Corporation
  • 11. An Expansive Catalog of Services Cloudant Rules 10 © 2014 IBM Corporation Watson Cloud Big Data Integration Analytics. Push Notifications Cloud Code Time Series Mobile Quality Assurance Internet of Things Rapid Apps Mobile Application Security
  • 12. Open is the only way Standards Portability Technology Stacks 11 © 2014 IBM Corporation
  • 13. 12 Optimized Content from IBM Liberty for Java • Best Java price/performance offered on ANY cloud BigInsights/Hadoop • Best Hadoop price/performance offered on ANY cloud © 2014 IBM Corporation
  • 14. Announcing the BlueMix Garage Innovate. Develop. Learn. In partnership with  Unique, “startup” environment for innovating on BlueMix 13  Paired with top consultants and agile techniques for creating interesting apps  Building gSchool intensive learning course with BlueMix / Cloud Foundry © 2014 IBM Corporation
  • 15. Public or Private? Dynamic is the Future. 14 Private Cloud & IT Benefits: • Fully customizable • Robust management • Secure by design Best of both worlds. Better outcomes. Public Cloud Benefits: • Low entry cost • Pay-per-use • Highly elastic + + Maximize return on existing IT investments Match workloads to best-fit infrastructure Hit the right balance of risk to speed Meet seasonal capacity without CapEx Add new capabilities quickly © 2014 IBM Corporation
  • 16. Dynamic Hybrid Cloud Optimizes Flexibility Leverage the power of the cloud without starting from scratch Core IT IaaS PaaS IBM Bluemix 15
  • 17. New Runtime Infrastructure WAS Liberty MQ Light DataPower v7 PureApplication Service BlueMix © 2014 IBM Corporation
  • 18. API Management Opens the Door to On Premise Services Assemble business APIs easily Secure Gateway for strong yet unobtrusive data protection Control APIs at a fine-grained level Analyze API usage Manage private, partner and public communities of app developers Ease self-service developer onboarding IBM API Management © 2014 IBM Corporation
  • 19. Cloud Integration Weaves Data & Systems Together Broad pre-built connectivity  Simplify access to systems with pre-built, easy to use connectors to a wide range of on-premise and off-premise systems  SDK included allowing partners and customers to extend the connectivity End to end integration form one platform  Secure COTS and API connectivity, mapping interface, exposing integration as API all from one cloud based Environment that no other competitor has Integration as an integral part of BlueMix IBM BlueMix is the only one allowing customers to integrate as part of the platform , reducing time to value to an completed application for the enterprise Reduced development time  Choice of Rapid coding and visual composition gives developers a choice of environments based on skill  Reduces development time from weeks to days BlueMix External SaaS Applications Third-party APIs On-Premise Services Connectors Connectors APIs APIs On-Premise Applications BlueMix APIs Visual Composition Rapid Coding © 2014 IBM Corporation
  • 20. Leaders are fast embracing the new wave … Pitney Bowes, a global leader in software innovations, and mailing and shipping solutions, powers billions of transactions in modern commerce “Pitney Bowes location-based services on IBM BlueMix will allow innovators and developers to seamlessly extend their products and services to the cloud and mobile devices.” -Roger Pilc, Chief Innovation Officer, Pitney Bowes .. © 2014 IBM Corporation
  • 21. Introducing IBM Cloud Marketplace New Buying Experience  Over 200 IBM and Third-Party Software and Services  Leverage world-class IBM partner ecosystem  Curated solution pages with IBM expertise  Easy access to build, consume, deploy and purchase services © 2014 IBM Corporation
  • 22. Ease Your Journey to Cloud with IBM Custom fit to your needs Adopt at your own pace Balance optimization and innovation 21 Defined Patterns Services Composable Services Business Services Infrastructure Services © 2014 IBM Corporation
  • 23. 22 Next Steps Sign up for BlueMix Try out WAS Liberty & MQ Light for free Request a deeper briefing on moving to Cloud Sign up for a free Cloud Workshop with our Cloud technical experts © 2014 IBM Corporation

Hinweis der Redaktion

  1. 8/25/2014
  2. Over the last half century, technology has played an ever-increasing role in improving the way business is done. And while this change has been rapid and continual, we seen a few major inflection points – significant transformations affecting every business. In the late 1950s, mainframes revolutionized the back office. By the 1980s, PCs brought vastly improved capabilities, revolutionizing worker productivity. Barely a decade later, the internet and e-business revolutionized the way businesses work with customers, suppliers, and partners. Now, six decades into the computer revolution, we have the next major transformation, as four key technologies emerge and intelligence, interaction, and agility take a giant leap forward. As with any market inflection, the time is short to seize competitive advantage.
  3. Shift in personal computing We unplugged the PC and went mobile – one, two, three devices are now the norm. Importantly 44% of all personal computing time is now on a smartphone or tablet. (Digital disruption: Evolving usage and the new value chain, February, 2014)   Shift from voice to data We shifted from using more voice to more data, in how we communicate. We use our phones to talk only 20% of time, the rest of the time is devoted to data intensive activity such as using apps, browsing websites, playing games and consuming digital streaming content. (Digital disruption: Evolving usage and the new value chain, February, 2014)   Shift to unbundled content and services Our behavior has changed with content and services as well – we’ve gone from accepted pre-package bundled content to a long tail fragmented mode, where we pick and choose what we want to consume or use.   And when it comes to content, its completely user-driven and many times time-shifted or device-shifted. DVR content, video services such as Netflix and watching videos on PC makes up 48% of all video consumed (Digital disruption: Evolving usage and the new value chain, February, 2014). Consumers are unbundling services they buy in the same way.
  4. The BlueMix Garage is a new environment for innovating, developing and learning about BlueMix application development. IBM is partnering with Galvanize, a hub for over 150 startups to house the BlueMix Garage and create new, innovative applications on BlueMix. The first Garage will be a suite at the Galvanize San Francisco South Market area and is expected to open in June. At the Garage, client participants will be matched with Garage developers for disciplined agile computing that includes pair programming, integrated testing and other disciplined agile techniques to deliver production ready Minimum Viable Products each week. MVP is a strategy aimed at quick deliveries to enable market testing and iterative improvements. In addition to the BlueMix consulting and application development at the Garage, Galvanize and IBM will be co-developing a new 24 week intensive learning course focused on developing Ruby for Cloud Foundry (with BlueMix and Pivotal content included).
  5. Klaus: rental, private/public
  6. Share the Vision. Sell for Today. Continuum + Maturity Model will help you work with your client to tailor the right cloud to fit their needs We are IBM. That means something to clients – particularly the enterprise. Leverage it.