Abstract: Many organizations are struggling with the speed and diversity of technology change. In this presentation we will discuss how to use concepts of patterns to make configurable and repeatable infrastructure topologies, improve speed and environmental consistency. By leveraging elasticity and auto scaling capacities of IBM PureApplications show how to increase application capacity. Demonstrate how the use of patterns improves testing, deployment and lowers risk. Finally we will show how the use of these concepts can be a catalyst for change, letting us challenge established barriers so we can embrace continuous improvement and DevOps.

1. CONNECT WITH US:
IT: Customized to Your Advantage
Faster, Cheaper, Better
and more…
Mike Hastie
Public | Copyright © 2014 Prolifics
CIN-2797: Delivering Enterprise Applications: Faster, Cheaper, Better.

2. CONNECT WITH US:
About Prolifics
Public | Copyright © 2014 Prolifics 2
March 4, 2015

3. CONNECT WITH US:
Our Vision, Mission, and Value
Public | Copyright © 2014 Prolifics 3
To be one of the most
admired global technology
consulting companies,
delivering competitive
advantage to our clients.
Vision
To be a trusted advisor and
provider of high-business
value, business and
technology solutions
Mission
Prolifics creates competitive
advantage for organizations
around the world by
implementing customized,
end-to-end IT solutions that
achieve business success
leveraging IBM, Microsoft
and Open Source
technologies in a global
delivery model.
Value
March 4, 2015

4. CONNECT WITH US:
Public | Copyright © 2014 Prolifics 4
Industry Expertise
Banking &
Financial Services
Energy &
Utilities
Government
& Education
Healthcare &
Pharmaceuticals
Manufacturing
Media &
Entertainment
MortgageLegal Retail
Insurance Technology Telecommunications
Travel &
Transportation
March 4, 2015

5. CONNECT WITH US:
How Prolifics Can Help You
Public | Copyright © 2014 Prolifics 5
 Adapt faster than the
competition with
continuous process
improvement
 Transform your
applications to increase
business agility
 Create best-in-class
web experiences.
Become more social
and collaborative
 Gain actionable insight
with an intelligent
approach to security
BUSINESS PROCESS
MANAGEMENT
SOA INTEGRATION USER EXPERIENCE SECURITY
 Drive business growth
with proactive IT
management
 Maximize IT
investments with end-
to-end testing
 Optimize business
performance with
smarter, faster
decisions
 Increase efficiency
within your
organization and
achieve “straight
through processing”
APPLICATION
INFRASTRUCTURE
TEST ADVISORY, APPLICATION
TESTING & TEST AUTOMATION
BUSINESS ANALYTICS
OPERATIONAL DECISION
MANAGEMENT (ODM)
 Simplify employee and
customer access to the
documents they need
when they need them
 Get the most out of
your IT to create
competitive advantage.
 Leverage global
expertise to support
your IT environment
 Optimize your
software spend to
achieve business value
ENTERPRISE CONTENT
MANAGEMENT
ADVISORY SERVICES MANAGED SERVICES SOFTWARE
March 4, 2015

6. CONNECT WITH US:
Prolifics Services & Solutions
Public | Copyright © 2014 Prolifics 6
IBM, Microsoft & Open SourceProlifics
Service Offerings
BPM / CONNECTIVITY APPLICATION
INFRASTRUCTURE
BUSINESS
ANALYTICS
ECM
USER EXPERIENCE
COLLABORATION
SECURITY
ADVISORY
ADOPTION
APPLICATION DEVELOPMENT &
INTEGRATION
UPGRADE &
RE-ENGINEERING
APPLICATION
INFRASTRUCTURE
MANAGED
SERVICES
ADOPTION
IV&V
TESTING
Assessment Strategy & Roadmap Definition Technology Blueprint Simulation & Prototyping
Quick Starts Centers of Excellence
Architecture &
Design
Solution
Implementation
Application
Integration
Application
Transformation
Content
Management
Platform
Migration
Product Technology
Migrations
Product Version
Upgrades
Application
Migration
Content
Migration
Solution
Re-Engineering
Health Checks Architecture
Reviews
Performance
Tuning
Set Up & Configuration Information
Management
Application
Maintenance
Application Infrastructure
Maintenance
Bug Fixing &
Patch Administration
Production Support
Help Desk &
Problem Resolution
Test Advisory
Services
Application
Lifecycle Testing
Test
Automation
Packaged Application
Testing
Middleware &
SOA Testing
Performance
Testing
March 4, 2015

7. CONNECT WITH US:
What Makes Prolifics Different
Public | Copyright © 2014 Prolifics 7
Global Delivery Advantage
From offices throughout North America, Europe, and Asia, we deliver
solutions across the world.
Commitment To Our Core Values
Thought Leadership & Innovation: We invest in industry-specific expertise
Customer Centric: The value received by the client is the core focus of every project
Accountability: We follow through on our commitments
Trust & Teamwork: We establish long term partnerships with our clients
Ethical Behavior & Integrity: Our reputation and employees are our most important
assets
Industry Focus
Prolifics utilizes its wealth of expertise to provide
comprehensive business solutions to all major industries.
Technical Excellence
Combining business flexibility and cost
competitiveness with excellence in technical
skill, Prolifics drives success.
March 4, 2015

8. CONNECT WITH US:
IBM Pure Application
System and Service
Public | Copyright © 2014 Prolifics 8
March 4, 2015

9. CONNECT WITH US:
The Problem Statement
March 4, 2015
Public | Copyright © 2014 Prolifics 9
App
App
App
App
App
App
App
App
App
AppApp
App
App
App
App
Tribal knowledge, do
we cut the red or the
green wire first ?
A large support team
with a diverse skill set
Forcing high value
key personnel onto
low value tasks
Frustration at how
long IT takes to get
things done.
Frustration at how
unstable applications
are.
Frustration that skilled
personnel can’t help
with innovation and
revenue generating
initiatives.
Frustration how much
IT really costs.
Systems, versions,
configurations =
complexity
Frustration on how to
hit dates.

10. CONNECT WITH US:
Customer Success Study
March 4, 2015
Public | Copyright © 2014 Prolifics 10
• By establishing standard patterns for their deployments, and
removing the diversity and complexity of systems they were
able to shorten production delivery times from 6 months
down to 2 months, and most recently down to 2 weeks and
in some cases 2 days.
• They have been able to drive out hard and soft costs, and
have experienced improved application performance and
stability.
• They have also been able to realize a 12 month ROI that has
allowed them to get additional funding and take this IT
change initiative to the next level.

11. CONNECT WITH US:
Why so much
… and what can we do about it ?
March 4, 2015
Public | Copyright © 2014 Prolifics 11
General Purpose
Components
Custom Built
System
Design / Deploy Manage / Maintain
What to do… ?
 Simplify - reduce variety and complexity
 Automate - hands free repeatable installation
and configuration
 Adapt - change the culture
Time, resource capacity, and costs at every stage of the process
designing, building, testing, deploying, verifying, managing and
maintaining

12. CONNECT WITH US:
Pure Application Patterns = Automation
Automation = Simplification
March 4, 2015
Public | Copyright © 2014 Prolifics 12
 Cloud
 Infrastructure
Patterns
 Monitoring
 Log agents
 Security
agents
Cloud
in a box
System Infrastructure
Application Platform
 Integrated Server, Storage,
Network
 Power Management
 Storage & VM Optimization
 Virtualization
 Integrated System Mgmt
 Provisioning
 Security
 Monitoring
 IT Lifecycle Management
 System design
 Application Optimization
 System wide Management
 Automation & Scaling
 Caching & Elasticity
 Application Centric
Provisioning
 Usage Metering
 Security
 Monitoring
 App. Lifecycle Mgmt
 License Management
 Self-service
 Data management
 A large number of ISV business applications
 Business intelligence
 Business process management
 Web experience (Portal)
Patterns of Expertise

13. CONNECT WITH US:
Service on
Pure Application System and Service
March 4, 2015
Public | Copyright © 2014 Prolifics 13
System
On premise private cloud, or secure public cloud but the patterns are the same

14. CONNECT WITH US:
Prolifics – Pattern Offerings and Types
March 4, 2015
Public | Copyright © 2014 Prolifics 14
Base
Patterns
We have patterns available at no cost to customers
when because we can leverage IBM incentives when we
help fulfill or support the your buying decision.
We believe by enhancing the patterns with your
organizational best practices and simplifying the
operational procedures you will increase the value you
can get from this solution.
Prolifics can build patterns for you as well as show you
the best ways to utilize them to realize increased
stability through automation, more resilience through
better validation, and at lower risk.
Not only do we want to help you get started and
successful but our patterns can be managed and
maintained by Prolifics under Managed Services
contract.
Advanced
Patterns
Custom
Patterns

15. CONNECT WITH US:
Prolifics Patterns in the
IBM Cloud Marketplace
March 4, 2015
Public | Copyright © 2014 Prolifics 15
 IBM eXtremeScale
Object Cache
 IBM Liberty Server for
Developers
 IBM UrbanCode Deploy
 Splunk Centralized Log
Management
 Apache JMeter
Load/Testing
 IBM Enterprise Content
Management – FileNet
 IBM Algorithmics(Algo)
– Risk and Compliance
Management
Prolifics builds custom patterns
for IBM, 3rd parties, and for
customers.

16. CONNECT WITH US:
Prolifics ECM Patterns
March 4, 2015
Public | Copyright © 2014 Prolifics 16

17. CONNECT WITH US:
Testing and auto scaling – Elasticity
March 4, 2015
Public | Copyright © 2014 Prolifics 18

18. CONNECT WITH US:
Why should I care about AutoScaling ?
March 4, 2015
Public | Copyright © 2014 Prolifics 19
Traditional Sizing
Elastic Sizing
Size for sustained load and allow the elastic auto-scaling to
deal with the spikes

19. CONNECT WITH US:
What else ? DevOps
March 4, 2015
Public | Copyright © 2014 Prolifics 20
1. DevOps means breaking down the barriers between development and
operations
2. Provide tools to automate and drive efficiency
3. Establish measurement and reporting for continuous improvement
4. Open information drives visibility and trust with the line of business
General Purpose
Components
Custom Built
System
Design / Deploy Manage / Maintain

20. CONNECT WITH US:
Automation and environmental visibility
March 4, 2015
Public | Copyright © 2014 Prolifics 21
Visibility into the systems and version, automation, and simplification of the set up.

21. CONNECT WITH US:
… and more
March 4, 2015
Public | Copyright © 2014 Prolifics 22
Bringing all the parts together to drive step change. These tools can be a
catalyst for change but only if the entire organization gets behind them
not just IT.
Initiatives such as Continuous Delivery/Integration, Shift Left, and
DevOps, etc. are trying to improve the entire lifecycle.

22. CONNECT WITH US:
Summary
Faster
Infrastructure set up takes hours not weeks
Used automation and process can drive out manual steps and dependence on
tribal knowledge
Better
Increased stability through validation
Lowered risk and got our nights and weekend back with Phoenix and Red/Green
Servers
Free up key personnel to work on revenue producing initiatives
Cheaper
Driving out complexity and reducing delays can help lower or optimize IT costs
…and more
We can use all of these as a way to drive step change and form a closer working
relationship between IT and the lines of business
March 4, 2015
Public | Copyright © 2014 Prolifics 23

23. CONNECT WITH US:
Call to Action - How to get started
Prolifics is offering a no charge
one day working session with
your team to go over the
usage, benefits, and details of
Pure Applications System or
Service on Softlayer to
qualified prospects and clients.
March 4, 2015
Public | Copyright © 2014 Prolifics 24
Please reach out to Mike Hastie on 610-636-1749 or go to our web site
and register at http://www.prolifics.com/resources/ibm/pureapplications

24. CONNECT WITH US:
Questions, Answers, Next Steps
Public | Copyright © 2014 Prolifics 25
www.prolifics.com
+1 610 636 1749
mike.hastie@prolifics.com
March 4, 2015