Learn about the impact and consequences of DDoS attacks on a website. What attackers target most often, the disruptive tactics used and how to prepare your website before an attack stalls your site.

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The Broad Impact of DDoS: It’s More Than Just an IT Issue
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The Broad Impact of DDoS: It’s More Than Just
an IT Issue
• DDoS attacks can bring websites down.
• When the website is down, it’s more than just an
IT problem.
• A DDoS attack can result in:
• Lost revenue
• Dissatisfied customers and a flood of calls
• Negative press coverage
• Lower stock prices
• Search engine rankings
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DDoS Attacks Go Beyond IT
• DDoS attacks can disrupt:
• Email systems
• Call centers
• VoIP (Voice over IP) telephone networks
• Accessibility for customers and employees
• Revenue flow when shopping carts are inaccessible
• All departments need to be prepared to take
action
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Estimating the Cost of a DDoS Attack
• Forrester Consulting has
found that an online
company loses an
average of US $220,000
per hour during an
unmitigated DDoS
attack
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What is Your Network’s Weak Link?
• DDoS attacks can affect different parts of your
network
• A malicious attacker will chose the one that will
do the most damage to you
• Examples:
• Application (Layer 7) DDoS attacks wreak havoc on
load balancers, apps and databases
• SYN floods may stop servers and routers
• UDP floods may impair routers only
• Content switches can easily be overwhelmed
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What You Can Do
• It’s not a matter of if, but when
• The companies that experience the fastest
and most successful DDoS attack mitigation
have:
• A dedicated DDoS mitigation service
• A well-tested, well-rehearsed response plan
• Run a simulated DDoS attack to confirm your
preparedness
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Three Features of a DDoS Mitigation Playbook
A DDoS mitigation playbook is a streamlined
response plan for:
• Managing communications
• Identifying key contact persons
• Organizing information for easy, fast access
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Minimize the Damage to Your Enterprise
• The damage from a DDoS attack can quickly
spin out of control
• Avoid collateral damage by recognizing the
broader impact of DDoS attacks – beyond the
IT department
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Download the Free White Paper
• Download the white paper The Broad Impact of DDoS: It’s
More than Just an IT Issue at
http://www.prolexic.com/impact
• The white paper includes:
• Details about a DDoS mitigation playbook and how it
can help you ensure a streamlined response in an
emergency
• Why a practiced response is necessary to limit the
damage from a DDoS attack
• Case studies of enterprises under attack.
• 12 questions to ask when evaluating a DDoS mitigation
service provider
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About Prolexic
• Prolexic Technologies is the world’s largest
and most trusted provider of DDoS protection
and mitigation services
• Prolexic has successfully stopped DDoS
attacks for more than a decade
• We stop the largest attacks that exceed the
capabilities of other DDoS mitigation service
providers
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