A hangout about best practice for running successfull hangouts with Business-Hangouts. To find out how to get to do your own Business-Hangouts with my help, go to http://lisehalskov.com/consulting/

1. Best
prac*ce
for
BHO
Lise
Halskov
www.lisehalskov.com

2. Examples
from
OnlineHaj

3. Weekly
show
• One
hangout
a
week
• Interviews
or
presenta*ons
with
online
marke*ng
experts
• Around
1
hour
each
• It’s
free
• Between
20
to
70
viewers

4. Why?
• I
establish
myself
as
the
go-­‐to
person
to
find
solid
online
marke*ng
advice
• I
collect
lots
of
e-­‐mails
• My
guests
do
a
lot
of
the
promo*on
• The
YouTube
videos
bring
in
a
lot
of
traffic
• I
get
poten*al
buyers
for
my
own
online
marke*ng
services
• I
learn
a
lot!

5. Before
the
hangout
• I
have
designed
templates
for
preQy
much
everything
in
order
to
save
*me
and
keep
branding
consistent
(favorite
tool:
Canva.com)
• I
plan
the
interviews
1-­‐2
months
in
advance
• I
have
started
geVng
e-­‐mails
from
folks
who
would
like
to
be
on
the
show
• Prepare
your
guests
for
the
show
(run
tests)

10. Filling
up
the
hangouts
• E-­‐mails
• Facebook
events
• Google+
events
• TwiQer,
LinkedIn,
Instagram
• List
of
hangouts
on
website
• Let
your
guests
promote
the
event
too

11. During
the
hangout
• Log
on
½
hour
before
start
• Speak
with
guest
to
make
them
feel
comfortable
• Check
that
their
presenta*on
shows
up
right
• Write
welcome
and
chat
with
viewers
–
make
them
comfortable
with
wri*ng
to
you
• Go
on-­‐line
5-­‐10
minutes
before
start
and
get
the
conversa*on
going

12. Aaer
the
hangout
• Trim
the
YouTube
recording
• Upload
Custom
thumbnail
–
write
descrip*on
with
keywords
• Create
visuals
for
the
blogpost
• Embed
on
the
website
and
add
links,
etc.
• Promote
the
video
–
same
channels
as
before
• Send
thank
you
and
update
to
the
guest
and
ask
them
to
promote
the
recording
• Remember
to
add
the
new
e-­‐mails
to
your
list

17. Important
learnings
• Coach
guests
with
logis*cs:
login,
features,…
• Have
your
guests
log
on
30
minutes
before
start
• Include
Tech
Recommenda*ons
for
Viewers:
Ex.
Prefer
Chrome/FF,
no
IE,
etc.
• Relax
and
have
fun
–
your
audience
loves
it
• Just
get
started
–
as
one
of
my
guests
on
the
show
puts
it:
Perfect
is
the
enemy
of
done

18. Can
I
help
you?
• www.lisehalskov.com
• Google+
• LinkedIn
• contact@lisehalskov.com