Social media allows businesses to build relationships with their consumers. This presentation takes a look at effective communication on social media platforms to help users create loyalty and increase engagement with your audience. There is a special emphasis on Facebook as a way to communicate with “friends” and fans.

1. Project Socialize, LLC
2014
© Copyright 2012
“Social Media puts the “public” into PR and the “market”
into marketing.”
~ Chris Brogan

2.  People use social media technologies to have
conversations, to share information, and to create
relationships.
 The number of friends, fans, or followers you have is
not important. It’s how you treat them.
 The online forms of communicating include:
 Blogs
 Microblogs
 social networking sites
 Podcasts
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What are things you do today to meet new people
when hanging out with friends or while at work?
1. __________________________________________
2. __________________________________________
3. __________________________________________
4. __________________________________________
5. __________________________________________

4.  There are many ways to meet new people on
Facebook:
 Participate in your friend’s conversations
 Like or comment on conversations in your News Feed
 Join and participate in groups
 Like a Fan Page
 People participate in groups or like Fan Pages for
many reasons:
 To meet others who share their interest in –
sports, movies, music, food, animals, other
 To learn
 To have detailed conversations about a topic not
everyone is interested in discussing

5.  Using social media sites like Facebook and Twitter means
you will have conversations with your new online friends.
 Meeting friends in person is similar to meeting friends
online.
Count In Person Meeting Online Meeting
1 Introduce yourself
and shake hands
Introduce yourself and thank the person for
connecting with you
2 Be courteous while
talking
A. Don’t make rude comments, even if
joking.
B. Don’t write comments on friends
Facebook pages about you without asking
permission
3 Listen and respond
appropriately
Read the entire comment before responding
or asking a question.
4 Become a good friend Share photos, videos, and information on
your page that your friends will like.
5 Don’t gossip! When talking about friends say nice things.

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What are things you do today when having a
conversation with someone?
1. __________________________________________
2. __________________________________________
3. __________________________________________
4. __________________________________________
5. __________________________________________

7. The News Feed contains recent conversations of all your friends.

8. Find your friend’s Facebook pages and comment.

9.  Having conversations with friends in person is similar to
having conversations with friends online.
 Be courteous to your friend and their friends
 Don’t argue
 Use appropriate language
 Read your friend’s original comment before posting your
comment
 It is okay to respond to comments posted by others, BUT
be sure to read the comment first before posting yours.
 What other tips would you add?
 _________________________________________________________
 _________________________________________________________
 _________________________________________________________

10. Easily create groups from the home Page on Facebook.

11.  You can find groups by:
 Searching Facebook
 Asking your friends
 Groups have three visibility options:
 Open: Anyone on Facebook can see the group and join.
The group will appear in search results and all content
that members post is visible: photos, videos and
discussions.
 Closed: Everyone on Facebook can see the group name
and members, but only group members can see posts in
the group.
 Another member can add you or you must ask to join.
 Secret: These groups cannot be found in searches, and
non-members can’t see anything about the
group, including its name and member list.
 Only a member of the group can add you to the group.

12. Easily find, like, and follow Fan Pages on Facebook.

13.  You can find Fan Pages by:
 Searching Facebook
 Asking your friends
 Visiting the Fan Pages your friends Like.
 How are Fan Pages different from Groups?
 Pages allow real organizations, businesses to
communicate with people who like them.
 Page information and posts are public and available
to everyone on Facebook.
 Anyone can like a Page to become connected with it
and get News Feed updates.

14.  Who participates in Groups and on Fan Pages?
 Groups and Fan Pages are filled with people.
 These people are potentially a new friend.
 How do you treat friends?
 How do you communicate in Groups and on Fan Pages?
 Introduce yourself and shake hands
 Be courteous while talking
 Listen and respond appropriately
 Stay on topic
 Become a good friend
 Don’t gossip!

15.  What about conversation on YOUR Facebook Page?
 Share information on your Facebook page like:
 Your blog posts
 Pictures
 Videos
 Events
 When your friends post comments on your page:
 Respond
 Like their posts
 Share information they post on your page with your
other friends … but ask first if it is okay.

16.  What other tips would you add?
 _________________________________________________________
 _________________________________________________________
 _________________________________________________________

17. Look at your Facebook Page … What would you do different?

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Project Socialize
Phone: 513-779-2444
Email: info@ProjectSocialize.com
Website: http://ProjectSocialize.com
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