Many businesses are tapping into the power of content marketing via blogs. This presentation takes a look at popular blog platforms and the types of blog formats available for businesses regardless of size and industry. Plus, get an easy to follow, how-to guide to create your first blog on Google’s blogging platform -- Blogger.

1. Project Socialize, LLC
2014
© Copyright 2010
“Social Media puts the “public” into PR and the “market”
into marketing.”
~ Chris Brogan

2. ž Online forms of communicating include:
ž Blogs
ž Microblogs
ž social networking sites
ž Podcasts
ž What’s a blog? Websites that contain entries/
articles in reverse chronological order
ž What are the types of blogs:
ž Writing blogs
ž Picture blogs
ž Video blogs
2

3. Blogger is one of the earliest
blog platforms. Owned by
Google they pride themselves
as being a “push button
publisher”.
Wordpress - once for
bloggers only, it is now a
fully-customizable content
management system with
over 200 million users.
Websites that contain entries/articles in reverse chronological
order.

4. MTV Movies Blog – Visit: http://moviesblog.mtv.com/

5. 5
Lilia Photography –Photography Blog –Visit:
http://lilia.com/

6. The Cooking Blog–Writing Blog –Visit:
http://thecookingblog.blogspot.com/

9. 1 Name your blog
2 Use the name as the blog
address
3 If not available Blogger
will immediately tell you.

10. Blog Dashboard
1 Write/Post a Blog
Article
2 Review and
approve comments
3 Design how the
blog looks
4 Follow other blogs

11. 1 Write/Publish/
Preview a blog
Article
2 Insert photos and
video into blog post
3 Access other
Dashboard
functions

12. Look at your new blog!

13. 13

14. 14
Nikki J. Means, Founder & CEO
Project Socialize
Phone: 513-779-2444
Email: info@ProjectSocialize.com
Website: http://ProjectSocialize.com
Twitter: http://twitter.com/projectSocializ
Facebook: https://www.facebook.com/ProjectSocialize
Flickr: http://www.flickr.com/photos/projectsocializellc/
YouTube: http://www.youtube.com/user/ProjectSocialize