Cloud technologies, providers, solutions, and user environments are now mature, the “experimental” phase of Cloud is well over. CFOs realize if their companies are not leveraging the cloud across the enterprise they may well be at a competitive disadvantage. Cloud-based solutions are the foundation for best practices in an increasing range of strategic and tactical Finance and business management areas such as financial consolidation, budgeting & planning, and disclosure management This webinar will include a review of the latest global CFO research by Saugatuck Technology Inc. to identify not only the emerging areas of Finance Cloud adoption and use, but the real-world business improvements being delivered, demanded, and what’s next. Join us as Saugatuck’s Bruce Guptill shares key information, insights, and examples to help Finance leaders better understand the realities and possibilities of enterprise-wide Cloud adoption, and how to leverage the Cloud to optimize the strategic impact of any Finance organization. Bruce will reveal: How Cloud adoption has developed in Finance organizations, and why Key Cloud benefits expected and delivered by leading Finance organizations The myths vs. realities of old and new Cloud concerns, and how they are best addressed

1. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
Cloud, Business, and Finance:
Managing CFO Concerns, Priorities, and
Gains

2. • Understand how, where, and why Finance leaders and
organizations are considering and adopting Cloud-based
solutions’
• Understand the realistic, typical pace – and complexities - of
Cloud adoption and use in Finance organizations worldwide
• Identify opportunities to better leverage Cloud for Finance
management and improvement
• Define and plan a Cloud strategy for Finance and your
company
After attending this event you will be able to:
Learning Objectives

3. Proformative Event Notes
• Presentation and recording links emailed within 24 hrs.
The PPT is already posted at the event’s landing page.
• CPE: Answer all polling questions and remain for the
duration. CPE Credits awarded in 24 hours.
– Questions on CPE? Email cpe@proformative.com.
• We want to hear from you! Ask questions for the Q&A
session at the end of the event.
• Please take the short survey at the end of the webinar.

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5. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
Cloud, Business, and Finance:
Managing CFO Concerns, Priorities, and
Gains
Bruce Guptill, Research Fellow, Saugatuck Technology

6. CFO Unhappiness Abounds:
Finance Systems’ General Status, YE 2014
We recently
upgraded/replaced
systems, 17%
We’re happy with
our systems; no
changes planned,
23%
We are unhappy
with systems but
have no budget to
replace, 5%
We’re planning to
replace systems
(next 12-24
months), 17%
We are planning to
replace systems
(next 6-12
months), 15%
We’re currently
evaluating options
to replace systems,
21%
Source: Saugatuck Technology Inc., 4Q2014 global survey. N = 162 CFOs
>50% of CFOs
report active or
planned Finance
system replacement

7. Why Cloud? Typical Cloud Finance
Benefits Expected
“The Generics” – table stakes that should be required:
• Relatively rapid speed of deployment
• Access & Availability
• Scalability
• Improved integration/data availability & management
• Low/reduced cost per user vs traditional systems
• Low/reduced maintenance costs vs traditional systems
But wait, there’s more...
...specific to Finance improvement

8. Why Cloud?
What CFOs Must Accomplish Today
51%
52%
62%
68%
70%
70%
78%
81%
91%
0% 20% 40% 60% 80% 100%
Managing shareholder information / relations
Processing transactions
Drive continuous enterprise cost reduction
Improve revenue growth opportunity identification / tracking
Managing / mitigate business risk
Managing compliance / internal controls
Providing input for strategic decision making
Monitoring / measuring performance
Effective planning, budgeting and forecasting
Percentage of Finance leaders selecting "Extremely Important" or "Very Important"
Please indicate the level of importance that each of the following priorities and responsibilities have
in your organization today.
Source: Saugatuck Technology Inc., 4Q2014 global survey. N = 162 CFOs

9. Why Cloud?
What CFOs Can Accomplish Today
34%
57%
28%
31%
31%
46%
29%
41%
38%
0% 20% 40% 60% 80% 100%
Managing shareholder information / relations
Processing transactions
Drive continuous enterprise cost reduction
Improve revenue growth opportunity identification / tracking
Managing / mitigate business risk
Managing compliance / internal controls
Providing input for strategic decision making
Monitoring / measuring performance
Effective planning, budgeting and forecasting
Percentage of Finance leaders selecting "Extremely Effective" or "Very Effective"
Please indicate how effective your current Financial Management System(s) are at helping your
organization address each of the following priorities and responsibilities.
On average, about
2/3 of CFOs see
existing systems
as less than
acceptable in
satisfying Finance
management
priorities
Source: Saugatuck Technology Inc., 4Q2014 global survey. N = 162 CFOs

10. Core Cloud Benefit:
Closing the Effectiveness Gaps
0% 20% 40% 60% 80% 100%
Managing shareholder information / relations
Processing transactions
Drive continuous enterprise cost reduction
Improve revenue growth opportunity identification / tracking
Managing / mitigate business risk
Managing compliance / internal controls
Providing input for strategic decision making
Monitoring / measuring performance
Effective planning, budgeting and forecasting
The "Effectiveness Gaps" Between Finance Priorities and System Effectiveness
Relative Priority Relative System Effectiveness
Gaps =
Qualified
areas of
measurable
benefit,
readily
addressable
by Cloud
Source: Saugatuck Technology Inc., 4Q2014 global survey. N = 162 CFOs

11. Polling Question

12. Thank you for your interest in this presentation.
View the on-demand webinar or download the full
presentation at:
www.Proformative.com
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