Effectively managing resources is challenging for any company, and a lack of visibility into information on operational factors that impact margins and drive demand makes it nearly impossible. Despite the fact that companies dedicate 36 percent of revenues to human capital, many accept having less than 20/20 vision into the return they’re getting from this huge investment. How are companies leveraging technology to enable systems across the enterprise (from HR to Finance) to communicate with each other to deliver the real-time information company leaders need to optimize company investments, and the consumption of company resources. Join us as Elliott Lester, VP of IT at ReddyIce shares how his company was able to leverage enterprise-wide visibility to break down operational silos, transform processes, improve product margins, and develop actionable metrics to drive the allocation of key company resources to transform from a company on the brink of extinction to a market leader with sustainable competitive advantage. Manish Patel, Global Vice President of Collaborative Solutions, will join Elliott in sharing actionable advice for companies to leverage

1. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
Aligning HR & Finance: How
ReddyIce Transformed to Market
Leader

2. Learning Objectives
After attending this event you will be able to:
• Understand the technology and techniques that allow
disparate business systems to communicate with each
other effectively to give companies enterprise-wide
visibility into key data
• How to identify opportunities to improve the allocation of
key company resources
• Identify the data your company needs to more effectively
forecast factors that impact your company’s margins and
product demand and how it’s done

3. Welcome to Proformative
Proformative is the leading educational resource for
corporate finance professionals.
A resource where corporate finance and related
professionals advance in their careers through:
• Uniquely valuable, online peer network
• On demand courses taught by peers and SMEs
• Valuable Features and Resources
Check it out at www.proformative.com

4. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
Aligning HR & Finance: How ReddyIce
Transformed to Market Leader
Manish Patel, Global Vice President, Collaborative Solutions

5. About Manish Patel Global Vice President
at Collaborative Solutions
• Manish is a Global Executive with over 20 years of
experience working with Fortune 1000 companies
to drive change. He is currently responsible for
revenue at Collaborative Solutions, one of the top
Workday Consulting Partners.
• Client experiences include Bank of America, DLJ,
Charles Schwab, SAP and others. Manish has
helped these organizations expand their capacity
to delivery technology projects and ensure long
term adoption of the new solutions. He has
worked with teams over 100 people to successfully
deploy global systems and retire legacy
applications, resulting in large-scale benefits for
organizations.

6. Discussion Agenda
• Key Business Metrics
• What To Measure
• Unstructured Data When and Why
• Financial Planning and HR
• ReddyIce Case Study
• Q&A

7. What kind of information is worth the
cost of collecting it?
“Without interpretation, data is just numbers”
Courtesy of www.garycokins.com

8. Key Business Metrics
• KPIs are the beginning not the goal always ask Why
• Leveraging Big Data to find causal relationships from unstructured
data
• KPIs are not just a single department they are interconnected
• Understand the impacts of influences outside your group, company,
region, country impact one another
• E.g. A strike at a factory in Philippines, impacts orders for your
clients which could impact their ability to consume product

9. What to Measure
HR
• Market Comparison
• Employee flight risk
• Where does our best talent come from
• Who are our best managers
Financial
• Competitive Position
• Sales Performance Revenue Pulse
• Customer Profitability
• Supplier Buying power

10. Unstructured Data When and Why
• When should you leverage unstructured data
– True product satisfaction
• Linking forums for customer feedback, to linkedin group
discussions, twitter tags, know how your customer demographic
interacts with one another
– Employee flight risk
• Understand past vs current patterns, social media interaction,
networking patterns
– Supply chain risk
• Weather patterns, political news, economic factors
– Student Recruiting
• High schools, post graduation success rates, college participation

11. “In the long history of humankind
(and animal kind, too)
those who learned to collaborate
and improvise most effectively
have prevailed.”
Charles Darwin

12. Aligning HR & Finance: How Reddyice
Transformed to Market Leader
Thank you for your interest in this presentation.
View the on-demand webinar or download the full
presentation at:
www.Proformative.com