ProfitBricks cloud computing case study with one cloud user in the USA (Cloud Pharmaceuticals) and one in Germany (DriveNow). Cloud case studies include cloud use cases and cloud architecture overviews presented at Cloud Expo Santa Clara.

1. Getting it done:
Why, how and what two companies are
doing on the cloud
Achim Weiss
ProfitBricks CEO, co-founder
CaseStudy Talk 2015

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Introduction ProfitBricks in 2015
Mission Painless Cloud Computing Infrastructure service which enables
existing IT teams, to deploy their applications and get all of the
benefits of the at an IT budget friendly price.
Details Offices in Berlin, Germany (HQ), San Antonio and Boston, USA
135 Employees
Investors Achim Weiss –CEO
Andreas Gauger –CMO
United Internet (UTDI: Market Cap: $8 Billion)
Technology KVM Based – Cloud Computing IaaS service, built on InfiniBand
network interconnects with an efficient, performance optimized
platform with minute based metering and billing, deployed on
premium commodity hardware and housed in top-tier data
centers.
Product IaaS – Compute, Networks, Storage with Data Center Design
and Management Software

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Migration without adaptation – ProfitBricks cloud infrastructure behaves
like physical hardware with all the advantages of the cloud
No learning curve – ProfitBricks lets existing teams’ knowledge sets and
processes be used to achieve rapid success with the cloud
24/7 Phone support – USA based Cloud Architects and SysAdmins
always on standby
Price/Performance Guarantee: “We guarantee that any workload
deployed on ProfitBricks will cost less than the same workload running at
the same performance level on the IaaS platforms of Amazon, Google or
Microsoft.”
Why ProfitBricks
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ProfitBricks ArchitectureMost IaaS Platforms
● Born from dedicated servers &
VPS
● Server based, oversubscribed
● Limited pre-set instance sizes &
standard ephemeral storage
● Designed around slow Ethernet
network technology
– 1 to 10 Gb/s and often throttled
InfiniBand
Dedicated
CPU Cores
Dedicated
RAM
Redundant
Storage x2
80 Gb/s 80 Gb/s 80 Gb/s
Painless Cloud Infrastructure

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APIs
● Leverage Software Defined Data
Centers and Networks
● Over 50 calls covering servers,
storage, networking
Data Center Designer (DCD)
 Drag and Drop Deployments
 Create and View Complex Networks
 Manage IPs, Firewalls, Images
 And More
Easier To Set Up And Maintain
“What attracted us to ProfitBricks, from the
technical side, was that the entire service is
designed to behave exactly like a physical server
and data center environment. ProfitBricks does
not place any restrictions on the design of the
networks we need in the cloud.”
Ed O’Connor,
VP/CTO

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Cloud Pharmaceuticals
Environments:
• 3 Virtual Data Centers
• Cloud Severs vary in size from 2 CPU Cores
and 4GB of RAM to 48 CPU Cores and 8 GB of
RAM
• 33.4 TB of Double Redundant Data Storage
• Multiple Availability Zones
• Firewalls and VPNs configured
“In contrast to other cloud providers’ complicated
and costly pricing models, ProfitBricks’ flexible price
structure, with minute-based billing, has resulted in
significant cost-savings – without sacrificing the
HPC-like.”
Bill Shipman,
Director of Cloud Computing at Cloud
Pharmaceuticals
CUSTOMER CASE STUDY: Cloud Pharmaceuticals

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Cloud Pharmaceuticals Overview
• Founded in 2009, North Carolina-based
Cloud Pharmaceuticals designs new drugs
and drug candidates and accelerates the
developmental process using cloud
computing technology in place of
traditional, expensive and slow on-
premises infrastructure.
• An in silico drug design process called
Quantum Molecular Design uses high-
performance cloud computing resources to
facilitate drug discovery and development
implementation.
CUSTOMER CASE STUDY: Cloud Pharmaceuticals

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Cloud Pharmaceuticals
Cloud Use Case
Why the Cloud?
Utilizing a cloud computing infrastructure
provider:
• reduces their costs
• decreases development
Why ProfitBricks got selected:
• second-generation IaaS provider
• offers a transparent, minute-based billing pricing structure
• developer-friendly REST API
• consistent environments
CUSTOMER CASE STUDY: Cloud Pharmaceuticals

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Cloud Implementation
Most of Cloud Pharmaceuticals automation is
coded in Python against the ProfitBricks REST
API.
ProfitBricks offers a developer-friendly REST
API which allows Cloud Pharmaceuticals to:
• Spin up additional servers
• Add volumes
• Adjust Networking
• Plus more!
CUSTOMER CASE STUDY: Cloud Pharmaceuticals

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DriveNow Environments:
• 3+ Data Centers
• Cloud Servers with various
configurations
• Cloud Storage in multiple data
centers
• Public and Private software defined
networks that span data centers
“For our purposes, ProfitBricks is ideal. For example,
we use the Data Center Designer to configure our
infrastructure. Moreover, we can use Puppet to
automate the scaling of our compute resources. This
flexibility is extremely valuable for us ”
Henrik Mitsch
Executive Manager Product Management,
DriveNow
CUSTOMER CASE STUDY: DriveNow (Sixt)

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DriveNow Overview
• joint venture between BMW and Sixt.
• offers car sharing services within
several North American and European
cities.
• DriveNow’s centralized IT knows the
location and status of all vehicles and
sends the data to the apps. The
customers then sees available cars
according to location, and use their
smartphone devices to locate the car.
CUSTOMER CASE STUDY: DriveNow (Sixt)

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DriveNow Use Case Overview
• When DriveNow started with the cloud
they also started with a more modern
software stack and development model.
• DriveNow love the flexibility the
ProfitBricks cloud offers, as well as
ability the development team has to test
software and experiment with new
projects more easily.
CUSTOMER CASE STUDY: DriveNow (Sixt)

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DriveNow Cloud Implementation
• DriveNow use ElasticSearch, Kibana,
and Logstash. Cloud Automation is
done with Puppet against the REST API
in combination with the Data Center
Designer
• DriveNow’s future stacks will include a
micro service architecture and they’ll
use DDD (Domain Driven Development)
and CI.
• They’re already trialing micro services
with Docker.
CUSTOMER CASE STUDY: DriveNow (Sixt)

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Other Cloud Providers
ProfitBricks:
Painless Cloud Infrastructure
Painless Cloud Infrastructure

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Migration without adaptation – ProfitBricks cloud infrastructure behaves
like physical hardware with all the advantages of the cloud
No learning curve – ProfitBricks lets existing teams’ knowledge sets and
processes be used to achieve rapid success with the cloud
24/7 Phone support – USA based Cloud Architects and SysAdmins
always on standby
Price/Performance Guarantee: “We guarantee that any workload
deployed on ProfitBricks will cost less than the same workload running at
the same performance level on the IaaS platforms of Amazon, Google or
Microsoft.”
Painless Cloud Infrastructure
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16. Thank You
CloudExpo Talk 2015
Contact Us: 1-866-852-5229
Read our blog: blog.profitbricks.com
Follow Us on Twitter: @ProfitBricksUS

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“Costs fell by 50 percent instantly after we
switched from AWS. We saved money
everywhere; on servers, storage and traffic.”
David Chen,
VP of Engineering
Always on Vacation Environments:
• 3 Virtual Data Centers
• 45 Servers vary in size from 1 CPU Core
and 1 GB of RAM and 6 CPU Cores and
10 GB of RAM
• 11.5 TB of Double Redundant Data
Storage (10 GB to 2 TB)
• Multiple Availability Zones
CUSTOMER CASE STUDY: Always on Vacation

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CSS Environments:
• 33 Data Centers
• Severs vary in size from 1 CPU Core
and 4GB of RAM and 8 CPU Cores and
32 GB of RAM
• 20 TB of Double Redundant Data
Storage (50 GB to 2 TB)
• Multiple Availability Zones
• Firewalls and VPNs configured
“ProfitBricks had the right combination of price,
performance, usability and support. The support
and account management teams have always
been so attentive to our needs.”
Kevin Cornette,
Client Services Manager and Cloud Architect
PARTNER CASE STUDY: Common Sense Solutions