Matthew J. Kushin, Ph.D.

social media class social media social media syllabus communication research class teaching social media twitter college class syllabus public relations class social media education university classroom social media assignment college classes content analysis writing classroom writing for social media sentiment analysis social media monitoring seo social capital shepherd university yoshikoder teaching students web writing writing for the web "social media" real-time web public relations class activity message map key messages activity key messages worksheet communication class syllabus public relations syllabus data legend data entry spss stukent netlytic social network analysis media placement meltwater teaching group projects class projects teaching strategic campaigns hootsuite university computerassisted content analysis communication research keyword research google trends social media monitoring basics limitations of sentiment analysis kred digital influence digital influencers brian solis klout twitter trends hootsuite strength of weak ties "search optimization" social networks weak ties google insights undergraduate communication pr research class assignment research class assignment ga4 google analytics 4 happiness communication class happiness and media syllabus happiness college class happiness and media happiness ola syllabus communication and new media syllabus introduction to mass communication syllabus introduction to mass comm syllabus strategic campaigns syllabus public relations campaign syllabus hybrid syllabus social media hybrid course social media simulator stukent social social media public relations college socail media class social media metrics assignment social media listening assignment social media audit online teaching activity online teaching covid-19 online teaching research assignment social network analysis activity social network analysis assignment google analytics activity google analytics assignment social media class activities teach social media message map exercise message map brainstorm key message design message brainstorming key messages pedagogy books teaching strategic communication teaching public relations teaching university teaching college pr writing class exercises news writing class exercises writing press releases writing news releases college writing class college syllabus communication writing syllabus writing class syllabus communication research class syllabus strategic communication undergraduate methods class excel search engine marketing ppc ads persuasion theories communication class theory persuasion theories of persuasion social network personal branding online personal branding pr class ketchum mindfire public relations education public relations higher education facebook blueprint assignments templates education college class template technology in education pr education slack group work classroom bridging social capital bonding social capital. ipads research class formhub ipad surveys social media news release; news release; writing f department of communication syllabus social media sentiment applied research class teaching pr writing google keywords tool google adwords teaching web writing inbound links link building web 2.0 web 1.0 social media criticisms social media challenges social media issues topsy social mention free social media monitoring tool brand monitoring sentiment brand sentiment measuring sentiment semantic analysis paul lazarsfeld diffusion of innovations two-step flow of communication the people's choice measuring influence influence influencers social media monitoring station blogs trending trends social object strong ties "url shorteners" ""personal branding"" audio journalism podcasting ""social media"" "collective intelligence" "social data" "real-time web" "brand monitoring" "optimizing for search" "reputational search" social data analysis monitoring social data live blogging back channel covering online conversations crowdsourcing social objects social ties blog social data