Dr. Johanna Richter and Simon Jochim were invited to Amman, Jordan, by the German Jordan University. They did a workshop about Social Entrepreneurship.

1. Source: Stiftung Entrepreneurship
Entrepreneurship Foundation
Flying Faculty visit
Dr. Johanna Richter and Simon Jochim

2. Source: Stiftung Entrepreneurship

3. Source: Stiftung Entrepreneurship
How to pitch your idea or your project
1. The first impression counts,
the last impression stays
Emotions are faster than reason
The decision to buy or to invest/support is
emotional. Only later it will be rationalized
2. Simplicity is the key
Less is more
Your grandparents should be able to
understand it
3. Tell a story
4. Be authentic, be human
That sticks in everybodys head, instead of „boring“
numbers : think of „Fishermen‘s friend“
People want to see the person
behind the business.
6. Do not hypothesize Give facts.
5. Solve problems People listen, when they feel that you are
solving a problem or fulfilling a need.

4. Source: Stiftung Entrepreneurship
How to pitch your idea or your project
Ask yourself the following questions:
1. What is my uniqness? How am I different to others?
2. Why do I love my idea and why should others love it, too?
3. Why does the world need my idea/ my project/ my company?
4. How can I involve the others during my pitch?

5. Source: Stiftung Entrepreneurship
power posing

6. Source: Stiftung Entrepreneurship
What are your ideas or projects?

7. Source: Stiftung Entrepreneurship
„Skill is not the answer, neither is money.
What you need is optimism, humanism,
enthusiasm, intuition, curiosity, love, humor, magic
and fun and that secret ingredient:
EUPHORIA
None of this appears on the curriculum of any
business school.“
Anita Roddick,
Founder of the Body Shop

8. Source: Stiftung Entrepreneurship
What a good entrepreneurial design
must accomplish
1. Work out clear market advantages
2. Secure a head start over imitators
3. Protect against technolgical obsolescence
4. Protect against commercial obsolescence
5. Minimize financing costs
6. Include marketing as an integral component of the
entrepreneurial design

9. Source: Stiftung Entrepreneurship
Prinicples for a high-potential entrepreneurial design
Scalability
Simplicity
Minimization of risks

10. Source: Stiftung Entrepreneurship
Go for a cause!
Make meaning
Guy Kawasaki

11. Source: Stiftung Entrepreneurship
International Youth Competition

12. Source: Stiftung Entrepreneurship

13. Source: Stiftung Entrepreneurship
Youth Citizen Entrepreneurship Competiton
Cooperation with the Goi Peace Foundation
Support from UN, UNESCO, ILO
the Commenwalth, CNN International
over 1000 participants from 110 nations with
more than 2,500 ideas and projects
Top five nations of participants: India,
Nigeria, Tanzania, USA and Kenya

14. Source: Stiftung Entrepreneurship
Young people (age 15-35) from around the world
submit their innovative ideas and projects
with a societal impact,
which implement one or more of the 17 Sustainable Development Goals.
Youth citizen entrepreneurship competition

15. Source: Stiftung Entrepreneurship
Youth Citizen Entrepreneurship Competiton
global movement
give and obtain feedback
create a better future for all of us
free online training

16. Source: Stiftung Entrepreneurship
Thank you
Shokran