2. Agenda
CEO’s Message……………………………..3
Productized Directors & Team……………..4
MoU Signed with Altice Labs………………6
Sustaining the Future……………………….7
Trainings & Masterclass…………………..10
Consulting Services……………………….15
Acceleration and R&D…………………….17
Community Building……………………….19
Community: Productized Talks……...…...26
Social Impact……………………………....28
Roadmap for 2020………………………...31
Outreach of Productized………………….33
22
3. CEO’s Message
The purpose of Productized is to help innovators create successful
products. We started Productized in 2015 as non-profit and in 2018 we
made the transition to a privately owned company.
Our core believe is still the same, to make technology come to market,
product ideas come to life with hands-on boot camps, service design
workshops, prototyping weeks, and MVP sprints.
Creating better products is not only about the products. We believe in
the emergence of an exponential innovation product driven culture, around
most advanced economies.
Our clients are product managers, product designers, and product
experts and innovators of all kinds. Productizers are professionals that
thrive in a product driven culture of hyper competitive marketplaces,
exceling with techniques from gamification and behavioral economics.
We believe that product creativity pressure will lead to an environment of
ever-fast pace innovation, where clients and employees want to feel part
of the business, and where smart assistive tools will make our personal
and professionals lives more meaningful.
As China rises to the status of tech champion we will see the
emergence of more aggressive tech wars between East and West,
and that's why see an opportunity in the bridging between cultures.
Product profession has come of age. PM’s will want to see the social
and moral consequences of their jobs, they want to use gamification
for good not just profit. We'll see a fundamental change on the job
market where data-driven skills along with proficiency in the usage of
prototyping and product optimization AI powered tools allow for new
and smarter products, allowing us to be better versions of ourselves.
We believe we will see more opportunities such as micro-businesses
(and a stronger focus on passive income), AI generated businesses,
cross cultural business management, gamification experts, more
proactive smart devices, and education opportunities for data science
and management, and empathic design because at the end, we’re
still humans after all.
This impact report is a showcase of our activities in 2018, and how
we see the future. Product is a very active and growing arena where
the best players will start to stratify in the next years, so 2019 is a
crucial year to set the pace for the next decade.
André Marquet, 11 Jan 2019
33
5. Productized Team 2018
André Marquet
CEO
Hugo Garcia
Consultant
Gabriela Amaral
Operations
Diogo Oliveira
Marketing
João Portalegre
Design
Kevin Ripzaad
Sales
Mariana Garcia
Operations
(maternity leave)
Katsiaryna Drozhzha
Marketing
Roxana Crihana
Marketing
Adriana Marques
Consultant
João Gomes
Intern
Rodrigo Vicente
Intern
Lucas Trindade
Assistant
Rafael Daron
Consultant
55
6. MoU Signed with Altice Labs
GOLD SPONSOR
“Altice Labs is a pioneer in the tech scene in
Portugal with over 60 years experience. This MoU
is very important for Productized because it allow
us to deepen our relationship and leverage
multiple productization opportunities in the
telecom, IoT and next generation 5G networks”
-André Marquet
66
8. Sustainability of Productized
1) Good Health and well-being
The company gives all employees the availability of their daily
basis of fruits and vegetables. During their events the company
also provides for their employees and clients only healthy
consumptions. For the main event of the year the company had
their catering done by a company specialised in sustainable
catering options.
2) Quality Education
The core of the company is providing tertiary education focused
in Product Management, by workshops, trainings and
conferences for attendees across the world. The mission of the
company Is to increase the knowledge of high educated
employees and improve these product management
departments of those companies. (Productized, 2019)
Our company is active in sustainability according to the 17 Sustainable Development Goals, created by the United Nations; which should be
achieved in 2030 on a global scale. The following highlighted subjects are applicable for the company in 2018-2019. Productized is active in
sustainability and finds this also important in our business culture.
3) Gender Equality
The company treats men and women equal. There is no unequal
atmosphere in the workplace. The opportunities to be hired,
growth opportunities and interactions are the same for both
sexes. Both female and male speakers are invited for the
congresses and events. The company mainly looks at capacity
and ability of employee and gender is an unimportant factor.
4) Clean water and Sanitation
The company has sanitary facilities, a kitchen and a toilet on
each floor. There are sinks with hot and cold water in those
rooms. The company has placed two reservoirs on each floor as
a solution. These reservoirs are connected to the tap water and
that water is purified in the reservoirs.
88
9. Sustainability of Productized
5) Decent work and Economic growth
The company stimulates the future by giving the accessibility for
students to have their internship at the company. They stimulate
the local economy by receiving foreign investment and having
local costs, which leads to a positive consequence for the
Portuguese economy. The maximum amount of hours an
employee has to work is 8 with an exception of the days of the
conference, which each employee receives compensation.
6) Reduce Inequality
5 simple rules have been drawn up and apply to everyone in the
company. Everyone must adhere and no difference is made in the
team. Rules are for everyone the same. Different nationalities are
working in the team and interns are from all over the world.
Everyone is treating each other with respect and everyone is a
part of the team.
7) Climate Action
Sustainable items are important in the daily life. Materials that are
used during events or at the office, such as plates and cups, are
recyclable. Waste is also well separated at the office and in
containers. The company separates their waste on: plastic, food,
paper and cardboard.
99
11. Islamic FinTech Bootcamp (IE Campus)
February 6th & 9th 2018
André Marquet & Hugo Garcia
‘’FinTech that is Sharia compliant (Islamic finance) is an important
development aspect for countries with significant Islamic populations and with
the potential to impact the lives of over 1B people.’’
+10 Attendees
5 Full-Day Bootcamp
Under the aegis of the
Arab Development
Bank and IE.
1111
12. Masterclass Jobs to be Done (ENTER)
February 1st 2018
Rene Bastijans & Andrej Balaz
‘’Uncover what progress customers are trying to make in their lives — what
jobs they are trying to get done — and become better at creating products and
services that people want to buy.’’
+50 Attendees
Full-Day masterclass
1212
13. Masterclass Product
Management Fundamentals (ENTER)
‘’On May 24th we kicked off the first training of Productized Academy together
with Daniel Zacarias and his top course on 'Product Management
Fundamentals.'’
+35 Attendees
Full-Day masterclass
May 24th 2018
Daniel Zacarias
1313
14. E-Learning: Productized Academy
In 2018 we launched our first online course on
teachable.com platform, with guest trainer Daniel
Zacarias.
Product Management Fundamentals is a combination of
lectures on best practices, exercises, and group
discussions. The goal is to give you tools that help you:
● Balance multiple, competing priorities
● Organize your roadmap and backlog
● Reduce the time spent on writing specs
● Collaborate and create alignment with
stakeholders
● Communicate your goals and progress with the
rest of the company GO TO COURSE
1414
16. Consulting @ ADENE
Our team, formed by Hugo Garcia and
Altino Álvares delivered a workshop on
"Futures Thinking: hydric efficiency in
2030."
September 25th 2018
Hugo Garcia, Rafael Daron, Altino Alvares
+20 Attendees
1 Full-Day masterclass
5 Full-Days sprint
Focused on:
● Futures Thinking
● Design Sprint
● Research
● Stakeholders Interviews
● Solution Analysis
1616
20. Productized Conference of 2018
Productized is a 2-day event focused on
professional training with workshops on
subjects like Product Thinking, Product
Management, Product Design and
Product Experience. The first day of the
conference is about the stories behind
products from experienced ‘Product
People’.
2020
21. 16 Speakers @ Productized 18
Melissa
Perri
Tanya
Aulachynskaya
Joyce
Yan
Amber
Van Heck
Amjad
Sidqi
Michael
Rutledge
Marty
Cagan
Discussion
Panel
Edik Mitelman &
Mayaan Gottlieb
Aislinn
Treacy
Crystal
C. Yan
Justin
Bauer
Lauren
Vegter
Girls Who
Product
Jon
Noronha
Jeff
Gothelf
25. Workshops
Quality
9/10
‘’I've been to some conferences out there and I usually search for
conferences that are product related, and this is one of the most
relevant on this topic. Nearly all talks seem relevant to me, very
relevant speakers, and the workshops days are also very beneficial
to learn and network.’’
‘’Because it is small enough to get in touch with a lot of people and
still big enough that great product leaders attend as speakers.’’
‘’Productized is a well organised, and incredibly valuable
conference with world class workshops and speakers. Highly
recommended.’’
Event
Satisfaction
8/10
Attend event
in the future
82%
Hannah Smith 🇺🇸
Marketing Associate at MicroSurgical Technology
Simon Hales 🇬🇧
SAP Project Manager at GSK
Róbert Broniševský 🇨🇿
Product Manager at MSD
8 in 10 Attendees say “I’LL BE BACK”
Source: Feedback form. +100 valid answers.
Confidence level: >95%.
2525
26. +300 Attendees
10 Hours of Training
& Networking
10 Speakers with
+15 years of Product
Management experience
Hosting
Partners
2626
28. Social Impact Activities
“The #GirlsWhoProduct is a series of 10 interviews
with women that have been able to beat the ‘product’
ceiling and get into the profession. Our mission is to
inspire, connect and empower more women to get into
product roles and help them consider ‘product’ as a
venue of personal and professional growth.”
Other social impact building activities included:
● Landing Festival Lisbon (ideation workshop)
● Mentoring at IST TechStorm
● Startup Safari in leading eco-systems
(Netherlands, Israel)
2828
