Bond Touch - A Story of Love and Zombies

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The product space is changing at a fast pace. Thus, we must be ready to keep up with it, mitigating the risks inherent to all stages of this process. That requires working on strategy, the process, and team involvement. Design, engineering, production, and the market have to walk together through the development stages. Only that way successful products can happen. About the Speaker: Chris is a co-founder and COO at Impossible - a global agency and incubator, best known for developing socially conscious innovation. Chris founded and exited several companies, and has been working in tech and design for the past 20 years. Chris is currently running a startup called Bond Touch, the first emotional wearable, designed for couples who are a distance apart.

Business

A small bracelet that closes big distances.
Keep one, and give one to your dearest.

Bond Touch – A story of love… and zombies
The inception – 2013
Cafe Borrone – Valentine’s Day

Bond Touch – A story of love… and zombies
The inception – 2013
Meeting the Winter Family @ Stupid Fan Club

Bond Touch – A story of love… and zombies
The first attempt
Indiegogo campaign
Raised 11k of a USD 140K goal
Video campaign
Pitched to ~30 investors

Bond Touch – A story of love… and zombies
The zombie years
2014 to 2016
Old content remained online...
… and went viral on Tumblr and Twitter
Early 2016 we renewed the website and
added a simple email subscription form
25.000 people subscribed by August 2016

Bond Touch – A story of love… and zombies
Restart
San Francisco
Shanghai
Meeting with A-Champs in Shanghai
★ crucial puzzle piece ★
Beginning of quantitative user research
via online surveys:
Target group between 16–24 y/o
purely interested in the emotional part
willing to pay 80 to 90 USD

Bond Touch – A story of love… and zombies
Presales campaign and sales until now
– Pre-sold 1000 pairs in 2 weeks
– Shipping in October 2017
– Plagued by out of stock issues until December 2018

Bond Touch – A story of love… and zombies
Revenue and profit targets for 2019
Pairs sold Gross profit (USD)Revenue (USD)

Bond Touch – A story of love… and zombies
The future of Bond Touch
Heavy focus on apps until EOY ‘19
– Possibly open a new revenue channel
– Increase user retention
New hardware version in June
– Launch on Amazon and selected brick
and mortar stores
New form factors 2020+

Bond Touch - A Story of Love and Zombies

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