The key points will be: ▫️Empathy in business and how to measure it? ▫️Design thinking tools ▫️How to handle uncertainty as the project evolves? ▫️Design thinking in IT — how does it work? ▫️Tips and tricks on design thinking methodology.

1. Design Thinking
by Anastasia Tumanova
24.11.2017
@sli.do #R669

2. Three facts about myself:
1. Train is my home :)
2. I don’t like uncertainty so I learn how to
improvise
3. 8 out of 12 years of professional
experience I work for IT industry

3. Myth №1
Empathy is a soft fluffy tool best
related to HR department

4. Reality №1
Empathy is a predictor of
company growth

7. Myth №2
You are born with a certain
amount of empathy

8. Reality №2
The level of empathy you end up
with do not correlate to those
you end up

10. Myth №3
Showing empathy is about
solving people’s problem

11. Reality №3
You need to identify an emotion
first and decrease
misunderstanding

12. What is design thinking?

14. How will it work?
VS.
How people will use it?

15. What does it mean to think like
a designer?

19. Draw a sunset

20. Draw a specific sunset which
you saw last week

23. Design thinking is a method of
creative problem-solving

24. Design thinking is made by
multidisciplinary teams

25. But what if it’s not (just) your
problem?

26. Design thinking hepls manage
wicked problems

27. To fix a broken India education
system without any more
money

28. To help millions of vulnerable
babies to survive at the limited
or no electricity area.
Lowcostly.

29. Design thinking it’s a way to get
the full view of a problem

31. Experiment!

32. PSY- Gangnam Style

33. What is Design Thinking for?
● Spaces
● Products
● Services
● Systems

34. Fundamentals:
Empathy
Teamwork
Experimentation

36. Simple rules:
1. Encourage stories
2. Ask open-ended questions
3. Ask why
4. Act like naive outsider
5. Dig for emotions

37. We are not looking for proves!

38. Think of two customers:
Both were born in 1948, both are male,
raised in Great Britain, married, successful
and wealthy.
Both of them have at least two children,
like dogs and love Alps.
👥

39. Prince Charles Ozzy Osbourne

40. We are interested how people
make decisions!
Design thinking is not touchy
feely stuff :)

41. Show the last photo at your cell
phone and share a story

42. Design thinking it’s a way to
see problem as a challenge

44. “IDEO is pleased to announce
that we have acquired
Datascope”

47. Adapting to uncertainty
Turn judgment into curiosity
Turn disagreement into shared exploration
Turn defensiveness into self-reflection
Turn assumptions into questions

49. What can I do now?
1) Try beginner’s mind
2) Ask about stories
3) Look for insights
4) Yes&
5) Be mindful of a process
6) Discover your emotions
7) Try to become empathetic

50. What to read/watch?
https://dschool.stanford.edu/
http://bydesign.platfor.ma/
http://news.platfor.ma/humancentered-design-guide/
https://open.sap.com/
https://www.ideou.com/
https://openideo.com/

51. Anastasia Tumanova
063 341 89 15
tumanova.anastasia@gmail.com