As a product manager, you need customer feedback to inform your product decisions and help you establish a foolproof product strategy. The more insight you have from customers and prospects, the more fuel you have to drive informed decisions. But without effectively managing the influx of product feedback, you risk leading your roadmap—and product—astray.
Our webinar's expert panel will teach you how to turn customer feedback from a firehose of ideas into your team’s most compelling asset. We’ll share specific strategies for leveraging feedback on your roadmap to build a product that not only solves real customer problems, but exceeds expectations.
2. UserTesting is an on-demand human insight
platform that quickly gives companies a
first-person understanding of how their target
audience behaves throughout any
experience and why.
www.usertesting.com
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ProductPlan is the easiest way to plan,
visualize, and communicate your product
strategy. Our roadmap software empowers
you to create beautiful product roadmaps in
minutes.
https://www.productplan.com/
3. Agenda
1. Meet the Panel
2. Introduction
3. Panel Discussion:
● Strategies for collecting valuable
feedback
● Leveraging Customer Feedback in
Your Product Process
● Applying Feedback to Empower Your
Organization
4. Live Q&A
Submit questions at any time
during the webinar!
4. Today’s Panel
Jim Semick
Co-founder and Chief
Strategist at ProductPlan
Brian Tran
Director of Product
Management at
UserTesting
Annie Dunham
Director of Product
Management at
ProductPlan
5. Customer Feedback is a Significant Challenge
The most significant product
management challenge is
setting their roadmap
priorities without having
customer feedback (25%).
www.productplan.com/report
6. A Firehose of Feedback
Customer interviews
Cancelation feedback
UX research
Trial feedback
Customer Support
Sales team / prospects
Feedback forms
Surveys / NPS
User communities
7. What is your primary method for
collecting customer feedback?
Poll