There are hundreds of great product processes and frameworks - and as a product aficionado I love learning about the creative ways people are scaling their product orgs. The challenge isn’t in finding one, the challenge is in knowing which is worth the investment that will best serve your organization. This led me to create a framework that thinks through all elements of the product manager role with an impact-first approach. From hiring and career, to processes, to roadmaps, to prioritization, and more. Throughout this book, I share how IMPACT is a mindset, or an overarching set of principles, that provide the foundation for evaluating processes and removing barriers. With IMPACT, it’s easier to determine where you need to invest in process change and adapt best practices to fit your needs.

1. Spark your product success
with an impact-first focus

2. Before we
begin...
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3. VP of Product Management
Annie Dunham

4. Spark your product success
with an impact-first focus

5. Interesting

6. Processes
● Product Discovery
● Ideation & Validation
● Market Research
● Customer Feedback
● Community Involvement
● Event Participation

7. Meaningful

8. Processes
● Vision / Mission
● Strategy / Strategic Alignment
● Gracefully Saying No
● Roadmapping

9. People

10. Processes
● Competitive Analysis
● Market Research
● Surveys
● Jobs To Be Done | Opportunity Tree
● Prioritization
● Segmentation

11. Actionable

12. Processes
● Product Development
● Squads | Team Composition
● Ideation / Validation
● Dependency Analysis

13. Clear

14. Processes
● Roadmap - Road Show
● Alignment
● Cross Functional Collaboration
● Documentation
● Product Evangelization

15. Testable

16. Processes
● “Agile” - Product Development
● Beta Processes
● Iterative Design
● Usability Studies
● Surveys & Feedback

17. Live Q&A

18. Thank you!