A Product Teardown, “or simply teardown, is the act of disassembling a product, such as a television set, to identify its component parts, chip & system functionality” – Wiki In the context of the teardown for SaaS companies, it involved a deep dive into the company’s Idea, Discovery Process, Landing Page, Sign Up, and its “Wow” experience.

1. Product
Teardown
Widely
Omnify
99Tests

2. Widely
Product
Intro...

3. Widely
Finding
Customers...

5. Widely
Keeping
Customers...

6. No coding required.
Message serves really
well for target user
15 mins tells its quick.
But why tell it’s 15
mins?
Target user
Product manager
“Convert your website into a
mobile app” looks like better
message than talking about
technology

7. Widely Signup flow

8. Entered valid signup details
Clicked signup

9. Clicking signup throwed me
this error! Tried multiple
times...

10. Got Frustrated and randomly scrolled up
the page! To find this subtle
“Registration was successful” message

11. I am a product owner, first
thing i see is API key!!
Project number??

12. Manifest vs Customize look
and feel

13. Service worker!!

14. Look like a long process.
Now i start to think how is this
No coding required
Design Recommendation

15. Flow Starts with a user to
enter their website

16. Showing their website in the
background feels signup is
just few steps away.
hopefully more signups
Sign up Prompt

17. Customize look and feel
sounds better than Manifest.
Also use default values for
fields, reducing the learning
curve and most people are
lazy to fill
Even the Home screen icon is
defaulted.

18. Heads up sets the
expectation about the
complexity of the page.
A video link will also help
immensely

19. Widely
What is my
Market?

20. ● Who is my customer?
● Who could have been my customer?
● What characteristics of my customer makes
them like my product?
● If I am successful, who will come after me?
● How do I protect my business? (moat)?

21. Omnify
Product
Intro

22. Omnify
Finding
Customers...

24. Messaging looks very generic
targeting all businesses
With omnify these small
businesses get a website to
sell services. Which i think is
huge value. Can be called
out in some place.

25. White-label ?! These are
folks who are slightly less
tech-savvy, talk to them
about the values you bring
vs talking about product
features

26. A video loop showing all
possible businesses that
could be onboarded with
product screens.
Emphasis on Trust
And hints at the visibility
businesses get by being
part of mindbody
Aggregation to help
businesses

27. Touches all that a small business
would need

28. Omnify
Keeping
Customers...

29. A big value feature. But called
as sub domain :(
Email and password should
be together
Is it even important

30. Too many things to look at.
Onboarding is like hand
holding.. Act like a tour guide
Set up is too long

31. Location can be auto
detected. Most times i will
signup from my business
location

34. Creating a class is a lengthy
form… for a first time user.
Design Recommendation

35. Shows common businesses upon signup.
- (40%) Sports coaching
- (40%) Fitness and yoga studios
- (10%) Online group management
- (10%) others

36. This page can be force
delayed for people to read
Website’s need and
value explained.
Sample service
created, with value
explained
One click setup process =
Instant Gratification

37. Omnify
What is my
Market?

38. ● Who is my customer?
● Who could have been my customer?
● What characteristics of my customer makes
them like my product?
● If I am successful, who will come after me?
● How do I protect my business? (moat)?

39. 99Tests
Product
Intro

40. 99Tests
Finding
Customers...

42. Target user
Product manager
Any message or image on
website should be tailor
made for target persona.

43. Tester persona can
completely relate to this
message. But not sure if
target persona will
Target user
Product manager

44. Clear message tailor made for
target persona.
Target user
Product manager

45. Clear message tailor made for
target persona.
Target user
Product manager

46. Clear message tailor made for
target persona.
Target user
Product manager

47. 99tests
Keeping
Customers...

48. Radio selection should be pre
selected. I totally missed it.
Social accounts are not
clickable!
Why need this? When we
have a two different signups ?
Use consistent terminologies

49. Single call to action is good.
But not sure about the label.

50. All i want is add my app
details, target persona will be
clueless

55. Component??
Attribute ??

58. Showing a confirmation is
always good for such lengthy
wizard like interactions. .

59. Now I assume i have completed
the form and crowd is gonna start
helping me report bugs…

60. To my surprise. I learn that i have to
click “Proceed to Pay” to start the
cycle
Design Recommendation

61. Since most of the details are
anyway collected with back
and forth discussions with
the Account manager and
project owner. A simple form
would be sufficient
Account manager picture and
message gives additional
reassurance

62. 99Tests
What is my
Market?

63. ● Who is my customer?
● Who could have been my customer?
● What characteristics of my customer makes
them like my product?
● If I am successful, who will come after me?
● How do I protect my business? (moat)?